A data profile of the people who buy, follow and care about Lake Oconee in United States — modelled from more than twelve digital signal sources. Lake Oconee has an estimated audience of 258,865 people in United States.
The average Lake Oconee fan in United States is 45.6 years old, balanced, and lives primarily in Georgia.
The audience is concentrated in Georgia, Florida, South Carolina.
Top brand affinities include Atlanta Braves, Rail transport, Hardware store, with strongest over-indexing on Atlanta Braves (7.27× the country average).
Demographically, the Lake Oconee audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lake Oconee fan in United States is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.
The key figures that characterise the Lake Oconee profile in United States.
55.0% are female, 45.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 45.6 |
| Estimated audience size | 258,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 32% | |
| 50+ | 30% |
Where the Lake Oconee audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~100K | 16.15× | |
| 02 | South Carolina | ~10K | 3.71× | |
| 03 | Florida | ~40K | 2.01× | |
| 04 | Alabama | ~7K | 1.95× | |
| 05 | North Carolina | ~10K | 1.66× | |
| 06 | Tennessee | ~8K | 1.63× | |
| 07 | Mississippi | ~2K | 1.12× | |
| 08 | Kentucky | ~3K | 0.98× | |
| 09 | Louisiana | ~3K | 0.97× | |
| 10 | Virginia | ~6K | 0.94× | |
| 11 | Washington, District of Columbia | <1K | 0.89× | |
| 12 | Ohio | ~7K | 0.87× | |
| 13 | Alaska | <1K | 0.85× | |
| 14 | Vermont | <1K | 0.83× | |
| 15 | North Dakota | <1K | 0.82× | |
| 16 | South Dakota | <1K | 0.81× | |
| 17 | Connecticut | ~2K | 0.80× | |
| 18 | Delaware | <1K | 0.79× | |
| 19 | West Virginia | <1K | 0.77× | |
| 20 | Montana | <1K | 0.77× | |
| 21 | New Hampshire | <1K | 0.76× | |
| 22 | Illinois | ~6K | 0.75× | |
| 23 | Rhode Island | <1K | 0.75× | |
| 24 | Indiana | ~3K | 0.73× | |
| 25 | Maine | <1K | 0.73× | |
| 26 | Colorado | ~3K | 0.71× | |
| 27 | Nebraska | <1K | 0.71× | |
| 28 | Hawaii | <1K | 0.71× | |
| 29 | Maryland | ~3K | 0.70× | |
| 30 | Pennsylvania | ~6K | 0.69× | |
| 31 | Idaho | <1K | 0.69× | |
| 32 | New Mexico | <1K | 0.69× | |
| 33 | Massachusetts | ~3K | 0.67× | |
| 34 | Arkansas | ~1K | 0.67× | |
| 35 | New Jersey | ~4K | 0.65× | |
| 36 | Iowa | ~1K | 0.63× | |
| 37 | Kansas | ~1K | 0.63× | |
| 38 | New York | ~9K | 0.62× | |
| 39 | Missouri | ~2K | 0.58× | |
| 40 | Oklahoma | ~2K | 0.57× | |
| 41 | Utah | ~1K | 0.57× | |
| 42 | Wisconsin | ~2K | 0.55× | |
| 43 | Nevada | ~1K | 0.55× | |
| 44 | Michigan | ~4K | 0.54× | |
| 45 | Minnesota | ~2K | 0.52× | |
| 46 | Oregon | ~2K | 0.52× | |
| 47 | Arizona | ~2K | 0.47× | |
| 48 | Texas | ~10K | 0.46× | |
| 49 | Washington | ~2K | 0.42× | |
| 50 | California | ~10K | 0.35× |
The strongest cross-interests of the Lake Oconee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlanta United FC | Sports | 10.61× | ||
| 02 | Atlanta Braves | Sports | 7.27× | ||
| 03 | Boat show | Travel & Leisure | 3.92× | ||
| 04 | Private school | Kids & Family | 3.64× | ||
| 05 | Jet ski | Sports | 3.27× | ||
| 06 | Atlanta Falcons | Sports | 3.15× | ||
| 07 | Private equity | Business & Career | 2.89× | ||
| 08 | Atlanta Hawks | Sports | 2.52× | ||
| 09 | Rail transport | Travel & Leisure | 2.46× | ||
| 10 | Garden furniture | Home & Garden | 2.40× | ||
| 11 | Discount Tire | Shopping | 2.25× | ||
| 12 | Hardware store | Home & Garden | 2.11× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 2.06× | ||
| 14 | Home insurance | Business & Career | 2.01× | ||
| 15 | Career development | Business & Career | 1.98× | ||
| 16 | Life insurance | Business & Career | 1.90× | ||
| 17 | Pharmacy | Business & Career | 1.88× | ||
| 18 | Charitable organization | Politics & Society | 1.71× | ||
| 19 | Renovation | Home & Garden | 1.64× | ||
| 20 | Tradition | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.43× | |
| DIY Mentality | THRILL | 1.87× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.53× | |
| Mindfulness | BALANCE | 0.62× | |
| Urban Lifestyle | OPEN | 0.72× |
Lake Oconee has an estimated audience of 258,865 people in United States, concentrated in Georgia and Florida.
55.0% of Lake Oconee fans are female, 45.0% are male, with an average age of 45.6 years.
Lake Oconee fans show strongest brand affinity for Atlanta Braves (7.27×), Rail transport (2.46×), and Hardware store (2.11×) over the country average.
Lake Oconee fans in United States are most concentrated in Georgia (reach ~100K), Florida (reach ~40K), and South Carolina (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Lake Oconee itself, the audience over-indexes on Rail transport (2.46×), Hardware store (2.11×), Renovation (1.64×), and Discount Tire (2.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lake Oconee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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