Lake Oconee Audience in United States

Lake Oconee has an estimated audience of 258,865 people in United States. 55.0% are female, 45.0% are male, average age 45.6. Top regions: Georgia, Florida, South Carolina. Top brand affinities: Atlanta Braves, Atlanta Falcons, Atlanta Hawks, Renovation, Home insurance.

The average Lake Oconee fan in United States is 45.6 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, South Carolina. Top brand affinities include Atlanta Braves, Atlanta Falcons, Atlanta Hawks, with strongest over-indexing on Atlanta Braves (5.71× the country average). Demographically, the Lake Oconee audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Oconee fans

Demographic split for Lake Oconee audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.6
Estimated audience size258,865

Audience persona

The typical Lake Oconee fan in United States is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Top regions in United States

Top regions ranked by reach for Lake Oconee in United States
RegionReachAffinity
Georgia132,03916.56×
Florida35,6972.04×
South Carolina14,8353.81×
North Carolina13,6401.75×
Texas10,5160.47×
California10,1270.36×
New York8,9510.62×
Tennessee8,4801.63×
Ohio6,9830.88×
Illinois6,3460.74×
Alabama6,1671.71×
Virginia5,8150.92×
Pennsylvania5,5260.63×
New Jersey4,2080.64×
Massachusetts3,4370.67×
Indiana3,3960.72×
Michigan3,2420.48×
Maryland3,1200.7×
Kentucky3,0840.95×
Louisiana3,0470.91×
Colorado2,8300.69×
Mississippi2,2881.07×
Connecticut1,9870.77×
Missouri1,7240.41×
Wisconsin1,6400.42×
Arizona1,6250.31×
Minnesota1,5150.41×
Washington1,5040.29×
Iowa9630.45×
Arkansas9510.45×
Oklahoma9300.32×
Nevada8860.35×
Oregon8670.29×
Utah8550.37×
Kansas8250.4×
Nebraska6830.53×
West Virginia6790.56×
Washington, District of Columbia6460.83×
New Hampshire5900.58×
Maine4370.47×
Delaware4240.59×
Rhode Island3920.48×
Idaho3700.28×
Hawaii3200.29×
New Mexico2910.22×
Montana2670.37×
Vermont2330.51×
South Dakota1680.28×
Wyoming1360.35×
North Dakota1320.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Oconee audience
BrandAffinityCategory
Atlanta Braves5.71×Sports
Atlanta Falcons4.8×Sports
Atlanta Hawks3.78×Sports
Renovation1.71×Home & Garden
Home insurance1.9×Business & Career
Life insurance1.67×Business & Career
Discount Tire1.65×Shopping
New England Patriots1.57×Sports
Garden furniture2.09×Home & Garden
Atlanta United FC10.21×Sports
Private school2.68×Kids & Family
Boat show3.44×Travel & Leisure
Jet ski2.47×Sports
Efficient energy use1.66×Technology & Electronics
Standup paddleboarding1.7×Sports
Private equity1.86×Business & Career
Business class1.57×Travel & Leisure
Asset management1.56×Business & Career
Stadium1.63×Sports
Garden centre1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Oconee audience
TraitClusterScore
Career OrientationPOWER1.61
DIY MentalityTHRILL1.6
Quality AwarenessPREMIUM1.57
Luxury OrientationPREMIUM1.55
TravellingTHRILL1.38
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Lake Oconee
CountryShare
United States99.2%
Germany0.6%
Italy0.3%

See Lake Oconee audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Oconee have in United States?

Lake Oconee has an estimated audience of 258,865 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Lake Oconee fans?

55.0% of Lake Oconee fans are female, 45.0% are male, with an average age of 45.6 years.

Which brands do Lake Oconee fans like most?

Lake Oconee fans show strongest brand affinity for Atlanta Braves (5.71×), Atlanta Falcons (4.8×), and Atlanta Hawks (3.78×) over the country average.

Where do Lake Oconee fans live in United States?

Lake Oconee fans in United States are most concentrated in Georgia (reach 132,039), Florida (reach 35,697), and South Carolina (reach 14,835). These three regions account for the largest share of the active audience.

What other brands do Lake Oconee fans also like?

Beyond Lake Oconee itself, the audience over-indexes on Atlanta Falcons (4.8×), Atlanta Hawks (3.78×), Renovation (1.71×), and Home insurance (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Oconee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.