Rascasse Audience Intelligence

Lake Winnebago Audience in United States

A data profile of the people who buy, follow and care about Lake Winnebago in United States — modelled from more than twelve digital signal sources. Lake Winnebago has an estimated audience of 151,945 people in United States.

#25among Lake in United States#9010among POI in United States#5730in Travel & Leisure

The average Lake Winnebago fan in United States is 39.9 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Missouri, Illinois.

Top brand affinities include Milwaukee Brewers, Green Bay Packers, Best Western, with strongest over-indexing on Milwaukee Brewers (24.84× the country average).

Demographically, the Lake Winnebago audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Winnebago fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Lake Winnebago profile in United States.

Audience size
152K
in United States
Gender
61.5%♀
38.5% male
Age
39.9
average years
Country rank
#66208
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Winnebago fans

61.5% are female, 38.5% are male, average age 39.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Lake Winnebago audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.9
Estimated audience size151,945
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Lake Winnebago audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4925%
50+17%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Lake Winnebago audience comes from United States.

Worldwide audience distribution share by country for Lake Winnebago
CountryShare
United States98.9%
Germany0.9%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Winnebago audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Winnebago fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K18.80×
02Missouri~10K5.17×
03Kansas~4K3.72×
04Illinois~10K2.41×
05Minnesota~5K2.13×
06Iowa~2K1.96×
07North Dakota<1K0.99×
08South Dakota<1K0.97×
09Michigan~4K0.96×
10Alaska<1K0.87×
11Vermont<1K0.87×
12Indiana~2K0.86×
13Nebraska<1K0.85×
14Montana<1K0.85×
15Delaware<1K0.83×
16Rhode Island<1K0.82×
17Hawaii<1K0.81×
18West Virginia<1K0.79×
19New Hampshire<1K0.79×
20Maine<1K0.79×
21Mississippi<1K0.76×
22New Mexico<1K0.75×
23Idaho<1K0.75×
24Washington, District of Columbia<1K0.74×
25Arkansas<1K0.69×
26Louisiana~1K0.66×
27Oklahoma~1K0.63×
28Nevada<1K0.63×
29Colorado~1K0.62×
30Utah<1K0.62×
31Alabama~1K0.61×
32Kentucky~1K0.61×
33Connecticut<1K0.61×
34South Carolina~1K0.58×
35Oregon~1K0.58×
36Ohio~2K0.53×
37Tennessee~2K0.52×
38Maryland~1K0.52×
39Arizona~2K0.51×
40Washington~1K0.48×
41Massachusetts~1K0.48×
42Virginia~2K0.45×
43New Jersey~2K0.44×
44North Carolina~2K0.43×
45Pennsylvania~2K0.42×
46Georgia~2K0.42×
47Florida~3K0.34×
48New York~3K0.33×
49Texas~4K0.30×
50California~4K0.26×
Fig. 06

Affinity by region

Affinity by region — Lake Winnebago, United States
0.26×1.00×18.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Winnebago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Winnebago audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports24.84×
02Best WesternTravel & Leisure8.32×
03Green Bay PackersSports7.24×
04OktoberfestTravel & Leisure5.88×
05Milwaukee BucksSports3.97×
06PubFood & Beverages2.90×
07Private equityBusiness & Career2.77×
08Non-alcoholic beverageFood & Beverages2.17×
09San Antonio SpursSports2.00×
10ZooKids & Family1.91×
11Charitable organizationPolitics & Society1.84×
12Britney SpearsMusic & Radio1.78×
13Hardware storeHome & Garden1.78×
14Nonprofit organizationPolitics & Society1.77×
15Panera BreadFood & Beverages1.69×
16Veterinary medicineBusiness & Career1.68×
17GrillingFood & Beverages1.67×
18Online newspaperNews1.64×
19SupermarketShopping1.62×
20MassageHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Winnebago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Winnebago audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.97×
Community OrientationOPEN1.84×
DIY MentalityTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Winnebago audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.56×
Luxury OrientationPREMIUM0.57×
Sports ActivityPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Winnebago have in United States?

Lake Winnebago has an estimated audience of 151,945 people in United States, concentrated in Wisconsin and Missouri.

02

What is the gender split and age of Lake Winnebago fans?

61.5% of Lake Winnebago fans are female, 38.5% are male, with an average age of 39.9 years.

03

Which brands do Lake Winnebago fans like most?

Lake Winnebago fans show strongest brand affinity for Milwaukee Brewers (24.84×), Green Bay Packers (7.24×), and Best Western (8.32×) over the country average.

04

Where do Lake Winnebago fans live in United States?

Lake Winnebago fans in United States are most concentrated in Wisconsin (reach ~40K), Missouri (reach ~10K), and Illinois (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Winnebago fans also like?

Beyond Lake Winnebago itself, the audience over-indexes on Green Bay Packers (7.24×), Best Western (8.32×), Milwaukee Bucks (3.97×), and Nonprofit organization (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in United States

See Lake Winnebago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Winnebago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →