Rascasse Audience Intelligence

Las Vegas Grand Prix Audience in United States

A data profile of the people who buy, follow and care about Las Vegas Grand Prix in United States — modelled from more than twelve digital signal sources. Las Vegas Grand Prix has an estimated audience of 501,798 people in United States.

#75among Motorsport in United States#443among Event in United States#3556in Sports

The average Las Vegas Grand Prix fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Formula One, FedEx, Innovation, with strongest over-indexing on Formula One (3.06× the country average).

Demographically, the Las Vegas Grand Prix audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas Grand Prix fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Formula One.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Grand Prix profile in United States.

Audience size
502K
in United States
Gender
42.6%♀
57.4% male
Age
38.5
average years
Country rank
#36569
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Grand Prix fans

42.6% are female, 57.4% are male, average age 38.5.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Las Vegas Grand Prix audience in United States
MetricValue
Female42.6%
Male57.4%
Average age38.5
Estimated audience size501,798
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Las Vegas Grand Prix audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Las Vegas Grand Prix audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Grand Prix
CountryShare
United States43.0%
United Kingdom15.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Grand Prix audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas Grand Prix fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K8.34×
02California~90K1.65×
03Utah~7K1.58×
04Colorado~10K1.39×
05Arizona~10K1.34×
06Washington~10K1.26×
07Washington, District of Columbia~2K1.10×
08Massachusetts~10K1.06×
09Oregon~6K1.01×
10Idaho~3K1.01×
11Texas~40K0.97×
12Hawaii~2K0.96×
13Montana~1K0.96×
14New Mexico~2K0.95×
15Connecticut~5K0.94×
16New York~30K0.92×
17North Dakota<1K0.90×
18New Jersey~10K0.88×
19Alaska<1K0.88×
20Kansas~3K0.86×
21Florida~30K0.85×
22Virginia~10K0.85×
23Nebraska~2K0.85×
24Indiana~8K0.84×
25Wisconsin~6K0.84×
26Minnesota~6K0.84×
27Illinois~10K0.83×
28North Carolina~10K0.82×
29South Dakota<1K0.82×
30Vermont<1K0.82×
31New Hampshire~2K0.81×
32Ohio~10K0.80×
33Iowa~3K0.80×
34Michigan~10K0.79×
35Rhode Island~1K0.79×
36Pennsylvania~10K0.77×
37Georgia~10K0.77×
38West Virginia~2K0.77×
39Maryland~6K0.74×
40Delaware~1K0.74×
41Maine~1K0.73×
42Missouri~6K0.72×
43Oklahoma~4K0.71×
44Kentucky~4K0.70×
45Tennessee~7K0.68×
46South Carolina~5K0.67×
47Arkansas~3K0.67×
48Alabama~5K0.64×
49Louisiana~4K0.61×
50Mississippi~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Grand Prix, United States
0.60×1.00×8.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Grand Prix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Grand Prix audience
#·InterestCategoryAffinity×
01Lewis HamiltonSports4.07×
02Rolls-Royce Motor CarsCars & Mobility3.27×
03Formula OneSports3.06×
04Daytona International SpeedwaySports2.93×
05CarcareCars & Mobility2.53×
06Auto showCars & Mobility2.53×
07Ryder CupSports2.50×
08Antique carCars & Mobility2.39×
09Jaguar CarsCars & Mobility2.34×
10FedExBusiness & Career2.24×
11Kyle BuschSports2.19×
12InnovationBusiness & Career2.02×
13Anne HathawayMovies & TV1.95×
14Masters TournamentSports1.90×
15Solar energyHome & Garden1.81×
16BMWCars & Mobility1.59×
17Mixed martial artsSports1.57×
18Car rentalsCars & Mobility1.56×
19Renewable energyBusiness & Career1.53×
20NASDAQBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Grand Prix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Grand Prix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Risk AppetiteTHRILL1.30×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Grand Prix audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Pet OwnershipJOY0.88×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Grand Prix have in United States?

Las Vegas Grand Prix has an estimated audience of 501,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Las Vegas Grand Prix fans?

42.6% of Las Vegas Grand Prix fans are female, 57.4% are male, with an average age of 38.5 years.

03

Which brands do Las Vegas Grand Prix fans like most?

Las Vegas Grand Prix fans show strongest brand affinity for Formula One (3.06×), FedEx (2.24×), and Innovation (2.02×) over the country average.

04

Where do Las Vegas Grand Prix fans live in United States?

Las Vegas Grand Prix fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Nevada (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Grand Prix fans also like?

Beyond Las Vegas Grand Prix itself, the audience over-indexes on FedEx (2.24×), Innovation (2.02×), Lewis Hamilton (4.07×), and Solar energy (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Las Vegas Grand Prix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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