Las Vegas Grand Prix Audience in United States

Las Vegas Grand Prix has an estimated audience of 516,663 people in United States. 50.7% are female, 49.3% are male, average age 39.9. Top regions: California, Texas, Nevada. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Kia Sportage.

The average Las Vegas Grand Prix fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (6.23× the country average). Demographically, the Las Vegas Grand Prix audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Las Vegas Grand Prix fans

Demographic split for Las Vegas Grand Prix audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.9
Estimated audience size516,663

Audience persona

The typical Las Vegas Grand Prix fan in United States is balanced, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Las Vegas Grand Prix in United States
RegionReachAffinity
California103,7781.83×
Texas46,2671.04×
Nevada42,4028.49×
Florida31,1490.89×
New York28,3480.98×
Illinois15,0170.87×
Arizona14,6321.39×
Washington14,5351.4×
North Carolina13,2170.85×
Ohio13,0930.82×
Pennsylvania12,6320.73×
New Jersey12,1680.93×
Colorado11,9131.46×
Georgia11,3260.71×
Massachusetts11,2991.11×
Michigan10,9930.81×
Virginia10,2390.81×
Indiana7,9410.84×
Utah7,3211.58×
Wisconsin6,9660.9×
Tennessee6,7090.65×
Maryland6,4570.73×
Minnesota6,3910.86×
Oregon5,9721.01×
Missouri5,3860.65×
South Carolina4,6500.6×
Connecticut4,5380.88×
Oklahoma3,9280.68×
Kentucky3,9230.61×
Alabama3,9080.54×
Louisiana3,5160.53×
Kansas3,4100.84×
Iowa3,2130.75×
Idaho2,5690.99×
New Mexico2,2550.87×
Arkansas2,1490.5×
Nebraska2,1230.82×
Hawaii2,1020.95×
Washington, District of Columbia1,9271.24×
Mississippi1,6520.39×
New Hampshire1,4870.73×
Montana1,3060.91×
Rhode Island1,1290.69×
Maine1,0950.59×
West Virginia1,0470.44×
Delaware8240.58×
Alaska8110.73×
North Dakota7950.75×
South Dakota6980.58×
Wyoming6570.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Grand Prix audience
BrandAffinityCategory
Google Maps6.23×Internet & Social Media
Capital One6×Business & Career
Indeed.com4.72×Business & Career
CarGurus6.55×Cars & Mobility
Kia Sportage22.14×Cars & Mobility
Enterprise Rent-A-Car5.56×Cars & Mobility
Circle K5.68×Shopping
Houston Astros6.3×Sports
Autism Awareness6.89×Health
DeviantArt5.15×Internet & Social Media
Aaron Rodgers4.64×Sports
Diabetes mellitus awareness4.75×Health
AccuWeather4.5×Home & Garden
ICloud6.49×Technology & Electronics
Google News4.02×News
Bruce Willis4.84×Movies & TV
Apple Store5.01×Shopping
Singer-songwriter2.55×Music & Radio
Beetlejuice3.04×Movies & TV
Khan Academy5.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Grand Prix audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.34
ExtroversionTHRILL1.33
Sports ActivityPOWER1.22
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Grand Prix
CountryShare
United States43.8%
United Kingdom15.0%
Canada5.5%

See Las Vegas Grand Prix audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Las Vegas Grand Prix have in United States?

Las Vegas Grand Prix has an estimated audience of 516,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Las Vegas Grand Prix fans?

50.7% of Las Vegas Grand Prix fans are female, 49.3% are male, with an average age of 39.9 years.

Which brands do Las Vegas Grand Prix fans like most?

Las Vegas Grand Prix fans show strongest brand affinity for Google Maps (6.23×), Capital One (6×), and Indeed.com (4.72×) over the country average.

Where do Las Vegas Grand Prix fans live in United States?

Las Vegas Grand Prix fans in United States are most concentrated in California (reach 103,778), Texas (reach 46,267), and Nevada (reach 42,402). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Grand Prix fans also like?

Beyond Las Vegas Grand Prix itself, the audience over-indexes on Capital One (6×), Indeed.com (4.72×), CarGurus (6.55×), and Kia Sportage (22.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.