Lotion Audience in United States

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Lotion has an estimated audience of 2,033,880 people in United States. 86.0% are female, 14.0% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Certified diabetes educator, Mothercare, Historic site, edureka, Percussion ensemble.

The average Lotion fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Certified diabetes educator, Mothercare, Historic site, with strongest over-indexing on Certified diabetes educator (20.53× the country average). Demographically, the Lotion audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Lotion fans

Demographic split for Lotion audience in United States
MetricValue
Female86.0%
Male14.0%
Average age34.2
Estimated audience size2,033,880

Audience persona

The typical Lotion fan in United States is more female, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for Lotion in United States
RegionReachAffinity
California260,3981.16×
Texas227,1821.3×
Florida134,6970.98×
New York116,5931.03×
Georgia77,6211.24×
Illinois75,7351.12×
North Carolina67,5441.1×
Pennsylvania65,5540.96×
Ohio65,4921.05×
Michigan56,9361.07×
Virginia52,9521.07×
New Jersey51,2180.99×
Arizona48,3221.16×
Tennessee43,0701.06×
Indiana41,2801.11×
Maryland40,3211.15×
Washington38,7550.95×
Louisiana35,0641.34×
South Carolina33,1711.08×
Alabama33,0561.16×
Missouri32,7881×
Massachusetts32,6950.82×
Colorado31,4230.98×
Minnesota30,8321.06×
Kentucky28,6261.12×
Wisconsin27,5240.9×
Oklahoma25,4791.13×
Nevada24,1901.23×
Oregon21,6930.93×
Mississippi19,5931.17×
Connecticut19,0300.93×
Arkansas18,4121.1×
Utah18,1921×
Kansas17,8831.12×
Iowa17,5851.05×
New Mexico12,8991.26×
Nebraska10,5911.04×
Idaho9,4350.93×
West Virginia8,6240.91×
Hawaii7,0580.81×
Delaware5,4290.97×
New Hampshire5,3370.67×
Rhode Island5,2360.81×
Washington, District of Columbia4,9540.81×
Maine4,5720.63×
Montana4,0370.72×
North Dakota3,9380.94×
South Dakota3,8960.83×
Alaska3,3180.76×
Wyoming2,3250.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lotion audience
BrandAffinityCategory
Certified diabetes educator20.53×Business & Career
Mothercare4.17×Kids & Family
Historic site4.93×Arts & Culture
edureka37.25×Business & Career
Percussion ensemble17.21×Music & Radio
Home equity1.61×Home & Garden
Goop3.85×Internet & Social Media
Bugatti Chiron7.5×Cars & Mobility
Saving2.08×Business & Career
JDSU2.04×Business & Career
California University of Pennsylvania13.13×Business & Career
Cachorro3.51×Pets & Animals
Tierra Cali4.72×Travel & Leisure
Fairy godmother4.59×Literature
Governor of Michigan4.55×Politics & Society
Staycation1.96×Home & Garden
JC Whitney9.57×Shopping
Vocal harmony2.52×Music & Radio
Tierra caliente4.05×Travel & Leisure
La Jolla4.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lotion audience
TraitClusterScore
Luxury OrientationPREMIUM1.96
Family OrientationCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.61
IndulgenceJOY1.52
Price SensitivityPREMIUM1.51
Pet OwnershipJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Lotion
CountryShare
Brazil18.7%
United States12.2%
Japan8.9%

See Lotion audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Lotion have in United States?

Lotion has an estimated audience of 2,033,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Lotion fans?

86.0% of Lotion fans are female, 14.0% are male, with an average age of 34.2 years.

Which brands do Lotion fans like most?

Lotion fans show strongest brand affinity for Certified diabetes educator (20.53×), Mothercare (4.17×), and Historic site (4.93×) over the country average.

Where do Lotion fans live in United States?

Lotion fans in United States are most concentrated in California (reach 260,398), Texas (reach 227,182), and Florida (reach 134,697). These three regions account for the largest share of the active audience.

What other brands do Lotion fans also like?

Beyond Lotion itself, the audience over-indexes on Mothercare (4.17×), Historic site (4.93×), edureka (37.25×), and Percussion ensemble (17.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.