Rascasse Audience Intelligence

Lotion Audience in United States

A data profile of the people who buy, follow and care about Lotion in United States — modelled from more than twelve digital signal sources. Lotion has an estimated audience of 2,033,880 people in United States.

#13among Body in United States#6266among Topic in United States#215in Beauty & Wellness

The average Lotion fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (22.61× the country average).

Demographically, the Lotion audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lotion fan in United States is more female, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotion profile in United States.

Audience size
2M
in United States
Gender
86.0%♀
14.0% male
Age
34.2
average years
Country rank
#14045
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lotion fans

86.0% are female, 14.0% are male, average age 34.2.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Lotion audience in United States
MetricValue
Female86.0%
Male14.0%
Average age34.2
Estimated audience size2,033,880
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Lotion audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3916%
40-4912%
50+14%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Lotion audience comes from United States.

Worldwide audience distribution share by country for Lotion
CountryShare
Brazil18.7%
United States12.2%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotion audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotion fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.28×
02New Mexico~10K1.25×
03Texas~200K1.22×
04Georgia~80K1.20×
05Mississippi~20K1.19×
06Alabama~30K1.15×
07Arizona~50K1.14×
08Nevada~20K1.14×
09Arkansas~20K1.12×
10California~200K1.11×
11Maryland~40K1.10×
12Oklahoma~20K1.10×
13Kentucky~30K1.09×
14Kansas~20K1.09×
15Nebraska~10K1.08×
16Indiana~40K1.07×
17Illinois~70K1.06×
18North Carolina~60K1.06×
19South Carolina~30K1.06×
20Iowa~20K1.06×
21Virginia~50K1.04×
22Tennessee~40K1.04×
23Michigan~50K1.02×
24North Dakota~4K1.02×
25Minnesota~30K1.01×
26Delaware~6K1.01×
27Missouri~30K0.99×
28Utah~20K0.99×
29New York~100K0.98×
30Ohio~60K0.98×
31West Virginia~9K0.98×
32South Dakota~5K0.97×
33Florida~100K0.96×
34New Jersey~50K0.96×
35Colorado~30K0.96×
36Idaho~10K0.96×
37Pennsylvania~60K0.94×
38Alaska~4K0.92×
39Wisconsin~30K0.90×
40Rhode Island~6K0.90×
41Connecticut~20K0.89×
42Washington~40K0.88×
43Washington, District of Columbia~5K0.88×
44Oregon~20K0.87×
45Hawaii~7K0.82×
46Vermont~3K0.82×
47Massachusetts~30K0.81×
48Montana~5K0.81×
49New Hampshire~6K0.80×
50Maine~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Lotion, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lotion audience
#·InterestCategoryAffinity×
01MothercareKids & Family25.91×
02Child developmentBusiness & Career22.61×
03Parental leaveKids & Family20.21×
04EucerinBeauty & Wellness17.75×
05Baby foodKids & Family17.13×
06DermalogicaBeauty & Wellness15.87×
07AvèneBeauty & Wellness15.53×
08CaudalieBeauty & Wellness14.90×
09My Little PonyKids & Family10.83×
10Kendall JennerFashion & Accessoires10.50×
11KindergartenKids & Family6.09×
12BreastfeedingKids & Family5.99×
13MoisturizerHome & Garden5.86×
14Natural foodsFood & Beverages5.80×
15DermatologyBeauty & Wellness5.75×
16CVS PharmacyShopping5.29×
17ULTA BeautyBeauty & Wellness3.44×
18MilkFood & Beverages3.43×
19TikTokInternet & Social Media3.11×
20WalgreensShopping3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lotion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Family OrientationCONSERVATISM1.90×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lotion audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lotion have in United States?

Lotion has an estimated audience of 2,033,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lotion fans?

86.0% of Lotion fans are female, 14.0% are male, with an average age of 34.2 years.

03

Which brands do Lotion fans like most?

Lotion fans show strongest brand affinity for Child development (22.61×), Baby food (17.13×), and Mothercare (25.91×) over the country average.

04

Where do Lotion fans live in United States?

Lotion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lotion fans also like?

Beyond Lotion itself, the audience over-indexes on Baby food (17.13×), Mothercare (25.91×), Parental leave (20.21×), and CVS Pharmacy (5.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Lotion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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