Lunds & Byerlys Audience in United States
Lunds & Byerlys has an estimated audience of 512,856 people in United States. 80.1% are female, 19.9% are male, average age 47.3. Top brand affinities: Minnesota Wild, Minnesota Vikings, Minnesota United FC, Chicago Cubs, Minnesota Timberwolves.
Top brand affinities include Minnesota Wild, Minnesota Vikings, Minnesota United FC, with strongest over-indexing on Minnesota Wild (25.89× the country average). Demographically, the Lunds & Byerlys audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership.
Type: Brand
Demographics of Lunds & Byerlys fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 47.3 |
| Estimated audience size | 512,856 |
Audience persona
The typical Lunds & Byerlys fan in United States is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Wild.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota Wild | 25.89× | Sports |
| Minnesota Vikings | 13.49× | Sports |
| Minnesota United FC | 47.06× | Sports |
| Chicago Cubs | 7× | Sports |
| Minnesota Timberwolves | 6.95× | Sports |
| Minnesota Twins | 6.49× | Sports |
| IKEA | 1.78× | Home & Garden |
| Nordstrom | 1.58× | Shopping |
| Bakery | 1.84× | Food & Beverages |
| Energy bar | 3.59× | Food & Beverages |
| Green Bay Packers | 1.92× | Sports |
| Supermarket | 1.51× | Shopping |
| Birkenstock | 2.48× | Fashion & Accessoires |
| Cider | 2.67× | Food & Beverages |
| Zoo | 1.71× | Kids & Family |
| American Express | 1.68× | Business & Career |
| Ice hockey | 1.54× | Sports |
| Detroit Lions | 1.7× | Sports |
| Pub | 1.85× | Food & Beverages |
| Butcher | 2.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| India | 0.4% |
| Canada | 0.3% |
See Lunds & Byerlys audiences in other countries
More audiences in United States
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- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lunds & Byerlys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.