Rascasse Audience Intelligence

Lunds & Byerlys Target Market in United States

A data profile of the people who buy, follow and care about Lunds & Byerlys in United States — modelled from more than twelve digital signal sources. Lunds & Byerlys has an estimated audience of 517,092 people in United States.

#3690among Brand in United States

The average Lunds & Byerlys fan in United States is 47.3 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Florida, Pennsylvania.

Top brand affinities include Minnesota Wild, Minnesota Vikings, Minnesota United FC, with strongest over-indexing on Minnesota Wild (26.92× the country average).

Demographically, the Lunds & Byerlys audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Lunds & Byerlys fan in United States is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Wild.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunds & Byerlys profile in United States.

Audience size
517K
in United States
Gender
80.1%♀
19.9% male
Age
47.3
average years
Country rank
#35919
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lunds & Byerlys

80.1% are female, 19.9% are male, average age 47.3.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Lunds & Byerlys audience in United States
MetricValue
Female80.1%
Male19.9%
Average age47.3
Estimated audience size517,092
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Lunds & Byerlys audience in United States
Age bracketShare%
16-190%
20-2913%
30-3923%
40-4931%
50+33%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Lunds & Byerlys audience comes from United States.

Worldwide audience distribution share by country for Lunds & Byerlys
CountryShare
United States97.5%
India0.4%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunds & Byerlys audience in United States is strongest.

Fig. 05

Top regions by affinity

Lunds & Byerlys customers by region in United States
#RegionReachAffinity×
01Minnesota~300K38.95×
02Rhode Island~1K0.90×
03Delaware~1K0.90×
04Vermont<1K0.89×
05Wyoming<1K0.89×
06West Virginia~2K0.85×
07Hawaii~2K0.84×
08New Hampshire~2K0.84×
09Montana~1K0.84×
10Idaho~2K0.83×
11Maine~2K0.82×
12New Mexico~2K0.80×
13Mississippi~3K0.74×
14North Dakota<1K0.74×
15Washington, District of Columbia~1K0.73×
16Utah~3K0.72×
17South Dakota<1K0.69×
18Connecticut~3K0.67×
19Nevada~3K0.67×
20South Carolina~5K0.65×
21Louisiana~4K0.64×
22Arkansas~3K0.63×
23Maryland~5K0.61×
24Oklahoma~3K0.61×
25Oregon~3K0.59×
26Alabama~4K0.58×
27Nebraska~1K0.56×
28Kansas~2K0.55×
29New Jersey~7K0.51×
30Wisconsin~4K0.49×
31Massachusetts~5K0.48×
32Iowa~2K0.48×
33Kentucky~3K0.46×
34Michigan~5K0.41×
35Pennsylvania~7K0.40×
36Virginia~5K0.40×
37Colorado~3K0.39×
38Ohio~6K0.37×
39Missouri~3K0.36×
40North Carolina~5K0.35×
41Illinois~5K0.29×
42Florida~8K0.23×
43New York~7K0.23×
Fig. 06

Affinity by region

Affinity by region — Lunds & Byerlys, United States
0.23×1.00×38.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lunds & Byerlys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lunds & Byerlys audience
#·InterestCategoryAffinity×
01Minnesota United FCSports56.94×
02Minnesota WildSports26.92×
03Minnesota TwinsSports11.86×
04Minnesota VikingsSports11.65×
05Minnesota TimberwolvesSports8.98×
06Elderly careHealth8.46×
07Garden centreHome & Garden7.16×
08Chicago CubsSports5.87×
09CiderFood & Beverages5.47×
10Non-alcoholic beverageFood & Beverages4.16×
11Weather forecastingHome & Garden4.05×
12BakeryFood & Beverages3.30×
13CocktailFood & Beverages2.49×
14PinterestInternet & Social Media2.38×
15WineFood & Beverages2.05×
16CNNMovies & TV2.01×
17RecipesFood & Beverages1.85×
18Alcoholic beveragesFood & Beverages1.77×
19CookingFood & Beverages1.72×
20Home improvementHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lunds & Byerlys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lunds & Byerlys audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.56×
TraditionCONSERVATISM1.63×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lunds & Byerlys audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.40×
Luxury OrientationPREMIUM0.42×
Risk AppetiteTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lunds & Byerlys's target market in United States?

Lunds & Byerlys's target market in United States covers an estimated 517,092 people, concentrated in Minnesota and Florida.

02

What is the gender split and age of Lunds & Byerlys customers?

80.1% of the Lunds & Byerlys audience are female, 19.9% are male, with an average age of 47.3 years.

03

Which brands do Lunds & Byerlys fans like most?

Lunds & Byerlys fans show strongest brand affinity for Minnesota Wild (26.92×), Minnesota Vikings (11.65×), and Minnesota United FC (56.94×) over the country average.

04

Where do Lunds & Byerlys fans live in United States?

Lunds & Byerlys fans in United States are most concentrated in Minnesota (reach ~300K), Florida (reach ~8K), and Pennsylvania (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Lunds & Byerlys fans also like?

Beyond Lunds & Byerlys itself, the audience over-indexes on Minnesota Vikings (11.65×), Minnesota United FC (56.94×), Minnesota Twins (11.86×), and Minnesota Timberwolves (8.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Lunds & Byerlys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunds & Byerlys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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