Lunds & Byerlys Audience in United States
Lunds & Byerlys has an estimated audience of 512,856 people in United States. 80.1% are female, 19.9% are male, average age 47.3. Top brand affinities: Nasal cavity, James Butler (American football), Mortgage insurance, English literature, Chachapoyas, Peru.
Top brand affinities include Nasal cavity, James Butler (American football), Mortgage insurance, with strongest over-indexing on Nasal cavity (25.89× the country average). Demographically, the Lunds & Byerlys audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership.
Type: Brand
Demographics of Lunds & Byerlys fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 47.3 |
| Estimated audience size | 512,856 |
Audience persona
The typical Lunds & Byerlys fan in United States is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Nasal cavity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nasal cavity | 25.89× | Health |
| James Butler (American football) | 47.06× | Sports |
| Mortgage insurance | 1.51× | Business & Career |
| English literature | 1.7× | Literature |
| Chachapoyas, Peru | 1.95× | Travel & Leisure |
| Celtic punk | 1.54× | Music & Radio |
| Shahid Kapoor | 1.53× | Movies & TV |
| Assetto Corsa | 1.52× | Games |
| JTB | 6.49× | Travel & Leisure |
| Carlos Gracie, Jr. | 6.95× | |
| Ipoh | 1.58× | Travel & Leisure |
| Davao Region | 2.98× | Travel & Leisure |
| Dots and Boxes | 1.68× | |
| Igor Stravinsky | 1.52× | Music & Radio |
| Buddy Brown | 1.77× | Music & Radio |
| All You Need Is Love | 1.73× | Music & Radio |
| Brian Grazer | 1.7× | Movies & TV |
| 100 metres hurdles | 1.58× | Sports |
| Free University of Berlin | 1.69× | Business & Career |
| Whist | 1.86× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| India | 0.4% |
| Canada | 0.3% |
See Lunds & Byerlys audiences in other countries
More audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lunds & Byerlys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.