Rascasse Audience Intelligence

Maizena Target Market in United States

A data profile of the people who buy, follow and care about Maizena in United States — modelled from more than twelve digital signal sources. Maizena has an estimated audience of 424,689 people in United States.

#72among Beverage in United States#4159among Brand in United States#2121in Food & Beverages

The average Maizena fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dough, Sourdough, Pastry, with strongest over-indexing on Dough (4.95× the country average).

Demographically, the Maizena audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maizena fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maizena profile in United States.

Audience size
425K
in United States
Gender
64.6%♀
35.4% male
Age
42.0
average years
Country rank
#40230
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maizena

64.6% are female, 35.4% are male, average age 42.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Maizena audience in United States
MetricValue
Female64.6%
Male35.4%
Average age42.0
Estimated audience size424,689
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Maizena audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Maizena audience comes from United States.

Worldwide audience distribution share by country for Maizena
CountryShare
Brazil18.6%
United States14.2%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maizena audience in United States is strongest.

Fig. 05

Top regions by affinity

Maizena customers by region in United States
#RegionReachAffinity×
01Texas~90K2.60×
02Florida~60K2.24×
03California~100K2.13×
04Connecticut~8K1.81×
05New Jersey~20K1.75×
06Nevada~6K1.59×
07Arizona~10K1.57×
08New Mexico~3K1.51×
09Massachusetts~10K1.48×
10New York~30K1.41×
11Utah~5K1.36×
12Rhode Island~2K1.33×
13Illinois~20K1.27×
14Colorado~8K1.24×
15Oregon~5K1.15×
16North Carolina~10K1.09×
17Georgia~10K1.08×
18Maryland~8K1.08×
19Washington~9K1.05×
20Kansas~3K1.01×
21Nebraska~2K1.01×
22Oklahoma~5K0.99×
23Delaware~1K0.98×
24Idaho~2K0.96×
25Arkansas~3K0.92×
26Pennsylvania~10K0.91×
27South Carolina~6K0.91×
28Virginia~9K0.90×
29Vermont<1K0.90×
30Tennessee~7K0.89×
31Washington, District of Columbia~1K0.89×
32Alaska<1K0.89×
33North Dakota<1K0.88×
34South Dakota<1K0.87×
35Indiana~6K0.85×
36Montana<1K0.84×
37Louisiana~4K0.82×
38Alabama~5K0.80×
39West Virginia~2K0.80×
40New Hampshire~1K0.80×
41Maine~1K0.80×
42Hawaii~1K0.79×
43Iowa~3K0.78×
44Wisconsin~5K0.76×
45Mississippi~3K0.76×
46Minnesota~4K0.73×
47Kentucky~4K0.73×
48Missouri~4K0.62×
49Ohio~8K0.59×
50Michigan~6K0.54×
Fig. 06

Affinity by region

Affinity by region — Maizena, United States
0.54×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maizena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maizena audience
#·InterestCategoryAffinity×
01SourdoughFood & Beverages9.29×
02DoughFood & Beverages4.95×
03GlutenHealth3.93×
04British cuisineFood & Beverages3.92×
05FlatbreadFood & Beverages3.11×
06PastryFood & Beverages2.58×
07Diaper bagKids & Family2.46×
08KetoneHealth2.21×
09BakeryFood & Beverages2.02×
10Real propertyHome & Garden2.02×
11MilkFood & Beverages1.73×
12Planet FitnessSports1.71×
13Local foodFood & Beverages1.70×
14DessertsFood & Beverages1.68×
15BreakfastFood & Beverages1.66×
16VegetableFood & Beverages1.64×
17Trader Joe'sShopping1.57×
18FoodieFood & Beverages1.57×
19MSNNews1.55×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maizena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maizena audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Community OrientationOPEN1.40×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maizena audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Pet OwnershipJOY0.94×
Quality AwarenessPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maizena's target market in United States?

Maizena's target market in United States covers an estimated 424,689 people, concentrated in California and Texas.

02

What is the gender split and age of Maizena customers?

64.6% of the Maizena audience are female, 35.4% are male, with an average age of 42.0 years.

03

Which brands do Maizena fans like most?

Maizena fans show strongest brand affinity for Dough (4.95×), Sourdough (9.29×), and Pastry (2.58×) over the country average.

04

Where do Maizena fans live in United States?

Maizena fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Maizena fans also like?

Beyond Maizena itself, the audience over-indexes on Sourdough (9.29×), Pastry (2.58×), Desserts (1.68×), and Planet Fitness (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Maizena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maizena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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