Maizena Audience in United States
Maizena has an estimated audience of 413,043 people in United States. 67.1% are female, 32.9% are male, average age 42.0. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Collectable, Wok.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (337.87× the country average). Demographically, the Maizena audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
Category: Food & Beverages · Type: Brand · Subtype: Beverage
Demographics of Maizena fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.0 |
| Estimated audience size | 413,043 |
Audience persona
The typical Maizena fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 337.87× | Travel & Leisure |
| Goop | 6.07× | Internet & Social Media |
| Governor of Michigan | 7.67× | Politics & Society |
| Collectable | 1.52× | Kids & Family |
| Wok | 6.08× | Food & Beverages |
| Bank account | 2.27× | Business & Career |
| headspace | 8.49× | Health |
| Grinch | 3.27× | Movies & TV |
| Cherish (group) | 8.73× | Music & Radio |
| Natural rubber | 1.62× | Cars & Mobility |
| Vocal harmony | 3.54× | Music & Radio |
| Google Home | 5.03× | Technology & Electronics |
| Hibachi | 5.99× | Food & Beverages |
| Grace Slick | 6.54× | Music & Radio |
| Israel | 1.5× | Travel & Leisure |
| Jeep Wagoneer | 3.73× | Cars & Mobility |
| Kansas | 1.6× | Travel & Leisure |
| Fairy godmother | 4.35× | Literature |
| Jesse Plemons | 1.89× | Movies & TV |
| Hayward, California | 5.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Extroversion | THRILL | 1.46 |
| DIY Mentality | THRILL | 1.46 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.38 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.9% |
| United States | 14.2% |
| France | 9.5% |
See Maizena audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maizena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.