Maizena Audience in United States
Maizena has an estimated audience of 413,043 people in United States. 67.1% are female, 32.9% are male, average age 42.0. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (337.87× the country average). Demographically, the Maizena audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
Category: Food & Beverages · Type: Brand · Subtype: Beverage
Demographics of Maizena fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.0 |
| Estimated audience size | 413,043 |
Audience persona
The typical Maizena fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 337.87× | Travel & Leisure |
| Capital One | 8.45× | Business & Career |
| Google Maps | 6.96× | Internet & Social Media |
| CarGurus | 7.68× | Cars & Mobility |
| Indeed.com | 5.17× | Business & Career |
| Circle K | 8.43× | Shopping |
| Diane Keaton | 7.41× | Movies & TV |
| Aaron Rodgers | 7.1× | Sports |
| AccuWeather | 7.03× | Home & Garden |
| Beetlejuice | 4.89× | Movies & TV |
| Bruce Willis | 7.2× | Movies & TV |
| DeviantArt | 7.01× | Internet & Social Media |
| Enterprise Rent-A-Car | 5.36× | Cars & Mobility |
| Khan Academy | 7.34× | Business & Career |
| Billy Bob Thornton | 7.57× | Movies & TV |
| Kendra Scott | 9.04× | Fashion & Accessoires |
| MSN | 3.39× | News |
| Google News | 4.89× | News |
| Demi Moore | 7.19× | Movies & TV |
| Bagel | 12.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Extroversion | THRILL | 1.46 |
| DIY Mentality | THRILL | 1.46 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.38 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.9% |
| United States | 14.2% |
| France | 9.5% |
See Maizena audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maizena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.