Maranhão Audience in United States

Maranhão logo

Maranhão has an estimated audience of 2,059,266 people in United States. 62.2% are female, 37.8% are male, average age 37.6. Top regions: Florida, California, New York. Top brand affinities: Minnesota, Home construction, JTV (Indonesia), Mad About You, Spinal muscular atrophy.

The average Maranhão fan in United States is 37.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Minnesota, Home construction, JTV (Indonesia), with strongest over-indexing on Minnesota (2.05× the country average). Demographically, the Maranhão audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Maranhão fans

Demographic split for Maranhão audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.6
Estimated audience size2,059,266

Audience persona

The typical Maranhão fan in United States is more female, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Maranhão in United States
RegionReachAffinity
Florida127,8030.92×
California111,1130.49×
New York76,4150.66×
Texas71,8220.41×
Massachusetts62,1231.53×
New Jersey43,6070.83×
Georgia37,3290.59×
Virginia35,3910.71×
Pennsylvania31,7720.46×
Illinois26,2250.38×
North Carolina22,8500.37×
Mississippi22,7421.34×
Louisiana20,2200.76×
Arkansas20,2041.19×
Oklahoma19,7580.86×
Kentucky19,4450.75×
South Carolina19,2870.62×
Alabama18,8220.65×
West Virginia18,7741.96×
Ohio18,7410.3×
Michigan18,6560.35×
Tennessee17,9310.43×
Connecticut17,6460.85×
Indiana17,3460.46×
Kansas17,3411.07×
Idaho17,3371.68×
Washington17,1630.42×
Maryland17,0000.48×
Missouri16,7990.51×
Hawaii16,5621.87×
Iowa16,4630.97×
Oregon16,0640.68×
Wisconsin15,9060.51×
New Hampshire15,4691.91×
Arizona15,3180.36×
Nebraska15,1481.47×
New Mexico15,0691.46×
Nevada15,0200.75×
Rhode Island14,9382.28×
Maine14,9292.02×
Utah14,7400.8×
Vermont14,6924.06×
Minnesota14,2110.48×
Colorado13,6920.42×
Delaware13,3772.35×
Washington, District of Columbia9,6591.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maranhão audience
BrandAffinityCategory
Minnesota2.05×Travel & Leisure
Home construction1.51×Home & Garden
JTV (Indonesia)5.56×
Mad About You10.56×Movies & TV
Spinal muscular atrophy7.83×Health
iZombie10.33×Movies & TV
Justice2.04×Politics & Society
Penn & Teller5.04×Movies & TV
Mackenzie Foy3.82×Fashion & Accessoires
Ext JS12.22×Technology & Electronics
Dental hygienist2.09×Health
My Name Is Khan9.56×Movies & TV
Toros de Tijuana7.27×Sports
Stop Bullying4.38×Politics & Society
The Boomtown Rats14.86×Music & Radio
Tierra Cali1.77×Travel & Leisure
Life of Pi2.06×Movies & TV
Parma2.63×Travel & Leisure
Totally Spies!2.67×Movies & TV
bumGenius9.27×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maranhão audience
TraitClusterScore
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.29
TravellingTHRILL1.17
Price SensitivityPREMIUM1.17
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Maranhão
CountryShare
Brazil34.0%
Mexico19.5%
United States8.3%

See Maranhão audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Maranhão have in United States?

Maranhão has an estimated audience of 2,059,266 people in United States, concentrated in Florida and California.

What is the gender split and age of Maranhão fans?

62.2% of Maranhão fans are female, 37.8% are male, with an average age of 37.6 years.

Which brands do Maranhão fans like most?

Maranhão fans show strongest brand affinity for Minnesota (2.05×), Home construction (1.51×), and JTV (Indonesia) (5.56×) over the country average.

Where do Maranhão fans live in United States?

Maranhão fans in United States are most concentrated in Florida (reach 127,803), California (reach 111,113), and New York (reach 76,415). These three regions account for the largest share of the active audience.

What other brands do Maranhão fans also like?

Beyond Maranhão itself, the audience over-indexes on Home construction (1.51×), JTV (Indonesia) (5.56×), Mad About You (10.56×), and Spinal muscular atrophy (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maranhão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.