Rascasse Audience Intelligence

Maranhão Audience in United States

A data profile of the people who buy, follow and care about Maranhão in United States — modelled from more than twelve digital signal sources. Maranhão has an estimated audience of 2,059,266 people in United States.

#134among Region in United States#1082among POI in United States#1090in Travel & Leisure

The average Maranhão fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (11.35× the country average).

Demographically, the Maranhão audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maranhão fan in United States is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maranhão profile in United States.

Audience size
2.1M
in United States
Gender
62.2%♀
37.8% male
Age
37.6
average years
Country rank
#13919
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maranhão fans

62.2% are female, 37.8% are male, average age 37.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Maranhão audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.6
Estimated audience size2,059,266
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Maranhão audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Maranhão audience comes from United States.

Worldwide audience distribution share by country for Maranhão
CountryShare
Brazil34.0%
Mexico19.5%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maranhão audience in United States is strongest.

Fig. 05

Top regions by affinity

Maranhão fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.58×
02Vermont~5K1.43×
03Florida~200K1.18×
04Rhode Island~8K1.18×
05Delaware~7K1.18×
06West Virginia~10K1.14×
07New Hampshire~9K1.12×
08Maine~8K1.12×
09Hawaii~10K1.11×
10Washington, District of Columbia~7K1.11×
11North Dakota~5K1.11×
12Alaska~5K1.10×
13Idaho~10K1.08×
14Connecticut~20K1.07×
15South Dakota~5K1.06×
16New Mexico~10K1.05×
17Nebraska~10K1.04×
18Montana~6K1.04×
19Mississippi~20K1.03×
20Nevada~20K1.02×
21New Jersey~50K1.00×
22Arkansas~20K1.00×
23Kansas~20K0.98×
24Utah~20K0.97×
25Iowa~20K0.96×
26Louisiana~30K0.95×
27Oklahoma~20K0.94×
28Kentucky~20K0.93×
29Alabama~30K0.91×
30Oregon~20K0.91×
31Maryland~30K0.90×
32South Carolina~30K0.90×
33Missouri~30K0.89×
34New York~100K0.88×
35Virginia~40K0.88×
36Wisconsin~30K0.88×
37Minnesota~30K0.88×
38Georgia~60K0.87×
39Tennessee~40K0.87×
40Washington~40K0.87×
41Indiana~30K0.87×
42Colorado~30K0.87×
43Arizona~40K0.85×
44Pennsylvania~60K0.84×
45North Carolina~50K0.83×
46Michigan~40K0.82×
47Ohio~50K0.81×
48Illinois~50K0.80×
49California~200K0.79×
50Texas~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Maranhão, United States
0.73×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maranhão audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maranhão audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports41.67×
02Deportivo AlavésSports32.35×
03Real SociedadSports16.56×
04Atlético MadridSports15.66×
05Valencia CFSports12.56×
06San Diego PadresSports12.22×
07Milwaukee BrewersSports11.35×
08Colorado RockiesSports9.40×
09Pittsburgh PiratesSports8.96×
10Detroit TigersSports6.94×
11HandballSports6.42×
12Paris Saint-GermainSports5.49×
13Sports clubSports3.95×
14Non-alcoholic beverageFood & Beverages3.94×
15WhataburgerFood & Beverages3.46×
16FC BarcelonaSports3.00×
17Real Madrid C.F.Sports2.98×
18CVS PharmacyShopping2.59×
19WalgreensShopping2.55×
20Target CorporationShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maranhão audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maranhão audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
ExtroversionTHRILL1.32×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maranhão audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
MindfulnessBALANCE0.56×
Pet OwnershipJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maranhão have in United States?

Maranhão has an estimated audience of 2,059,266 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Maranhão fans?

62.2% of Maranhão fans are female, 37.8% are male, with an average age of 37.6 years.

03

Which brands do Maranhão fans like most?

Maranhão fans show strongest brand affinity for Milwaukee Brewers (11.35×), Detroit Tigers (6.94×), and San Diego Padres (12.22×) over the country average.

04

Where do Maranhão fans live in United States?

Maranhão fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maranhão fans also like?

Beyond Maranhão itself, the audience over-indexes on Detroit Tigers (6.94×), San Diego Padres (12.22×), Atlético Madrid (15.66×), and Pittsburgh Pirates (8.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Maranhão audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maranhão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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