Maranhão Audience in United States
Maranhão has an estimated audience of 2,059,266 people in United States. 62.2% are female, 37.8% are male, average age 37.6. Top regions: Florida, California, New York. Top brand affinities: Milwaukee Brewers, San Diego Padres, Detroit Tigers, Atlético Madrid, Real Madrid C.F..
The average Maranhão fan in United States is 37.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Milwaukee Brewers, San Diego Padres, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (10.56× the country average). Demographically, the Maranhão audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Maranhão fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 37.6 |
| Estimated audience size | 2,059,266 |
Audience persona
The typical Maranhão fan in United States is more female, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Milwaukee Brewers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 127,803 | 0.92× |
| California | 111,113 | 0.49× |
| New York | 76,415 | 0.66× |
| Texas | 71,822 | 0.41× |
| Massachusetts | 62,123 | 1.53× |
| New Jersey | 43,607 | 0.83× |
| Georgia | 37,329 | 0.59× |
| Virginia | 35,391 | 0.71× |
| Pennsylvania | 31,772 | 0.46× |
| Illinois | 26,225 | 0.38× |
| North Carolina | 22,850 | 0.37× |
| Mississippi | 22,742 | 1.34× |
| Louisiana | 20,220 | 0.76× |
| Arkansas | 20,204 | 1.19× |
| Oklahoma | 19,758 | 0.86× |
| Kentucky | 19,445 | 0.75× |
| South Carolina | 19,287 | 0.62× |
| Alabama | 18,822 | 0.65× |
| West Virginia | 18,774 | 1.96× |
| Ohio | 18,741 | 0.3× |
| Michigan | 18,656 | 0.35× |
| Tennessee | 17,931 | 0.43× |
| Connecticut | 17,646 | 0.85× |
| Indiana | 17,346 | 0.46× |
| Kansas | 17,341 | 1.07× |
| Idaho | 17,337 | 1.68× |
| Washington | 17,163 | 0.42× |
| Maryland | 17,000 | 0.48× |
| Missouri | 16,799 | 0.51× |
| Hawaii | 16,562 | 1.87× |
| Iowa | 16,463 | 0.97× |
| Oregon | 16,064 | 0.68× |
| Wisconsin | 15,906 | 0.51× |
| New Hampshire | 15,469 | 1.91× |
| Arizona | 15,318 | 0.36× |
| Nebraska | 15,148 | 1.47× |
| New Mexico | 15,069 | 1.46× |
| Nevada | 15,020 | 0.75× |
| Rhode Island | 14,938 | 2.28× |
| Maine | 14,929 | 2.02× |
| Utah | 14,740 | 0.8× |
| Vermont | 14,692 | 4.06× |
| Minnesota | 14,211 | 0.48× |
| Colorado | 13,692 | 0.42× |
| Delaware | 13,377 | 2.35× |
| Washington, District of Columbia | 9,659 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milwaukee Brewers | 10.56× | Sports |
| San Diego Padres | 12.22× | Sports |
| Detroit Tigers | 5.56× | Sports |
| Atlético Madrid | 14.86× | Sports |
| Real Madrid C.F. | 3.71× | Sports |
| Pittsburgh Pirates | 7.39× | Sports |
| FC Barcelona | 2.97× | Sports |
| Colorado Rockies | 6.58× | Sports |
| Valencia CF | 12.19× | Sports |
| Kansas City Royals | 5.33× | Sports |
| Sports club | 3.06× | Sports |
| Personal care | 1.65× | Health |
| Manchester City F.C. | 3.27× | Sports |
| J Balvin | 6.05× | Music & Radio |
| Deportivo Alavés | 18.67× | Sports |
| Paris Saint-Germain | 3.94× | Sports |
| Manchester United F.C. | 2.4× | Sports |
| Table tennis | 4.17× | Sports |
| Handball | 4.54× | Sports |
| Juventus F.C. | 3.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Extroversion | THRILL | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 34.0% |
| Mexico | 19.5% |
| United States | 8.3% |
See Maranhão audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Maranhão have in United States?
Maranhão has an estimated audience of 2,059,266 people in United States, concentrated in Florida and California.
What is the gender split and age of Maranhão fans?
62.2% of Maranhão fans are female, 37.8% are male, with an average age of 37.6 years.
Which brands do Maranhão fans like most?
Maranhão fans show strongest brand affinity for Milwaukee Brewers (10.56×), San Diego Padres (12.22×), and Detroit Tigers (5.56×) over the country average.
Where do Maranhão fans live in United States?
Maranhão fans in United States are most concentrated in Florida (reach 127,803), California (reach 111,113), and New York (reach 76,415). These three regions account for the largest share of the active audience.
What other brands do Maranhão fans also like?
Beyond Maranhão itself, the audience over-indexes on San Diego Padres (12.22×), Detroit Tigers (5.56×), Atlético Madrid (14.86×), and Real Madrid C.F. (3.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maranhão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.