Marco Island, Florida Audience in United States

Marco Island, Florida logo

Marco Island, Florida has an estimated audience of 1,200,264 people in United States. 62.3% are female, 37.7% are male, average age 46.2. Top regions: Florida, New York, Illinois. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Marco Island, Florida fan in United States is 46.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Illinois. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Marco Island, Florida audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Marco Island, Florida fans

Demographic split for Marco Island, Florida audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.2
Estimated audience size1,200,264

Audience persona

The typical Marco Island, Florida fan in United States is more female, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Marco Island, Florida in United States
RegionReachAffinity
Florida456,8865.62×
New York74,7921.12×
Illinois58,7251.47×
Ohio56,3401.52×
Pennsylvania52,6131.3×
Texas51,7070.5×
Michigan45,1441.44×
New Jersey44,0261.44×
Massachusetts42,3331.79×
Georgia35,7490.97×
California34,8330.26×
North Carolina32,6450.9×
Indiana30,4601.39×
Virginia28,0990.96×
Minnesota27,2681.59×
Wisconsin26,0291.44×
Tennessee25,4821.06×
Missouri21,9441.13×
Maryland18,6150.9×
South Carolina17,8720.99×
Connecticut17,6581.47×
Colorado16,4440.87×
Kentucky14,9801×
Alabama11,3210.68×
Arizona9,9680.41×
Kansas9,0440.96×
Iowa8,7910.89×
Washington8,1070.34×
Louisiana8,0790.52×
New Hampshire8,0011.69×
Oklahoma7,1950.54×
Arkansas6,1480.62×
Mississippi5,3430.54×
Rhode Island5,1751.35×
Utah5,1060.48×
Maine5,0721.18×
West Virginia4,5820.82×
Nevada4,1540.36×
Oregon4,0940.3×
Nebraska3,9430.66×
Delaware3,4821.05×
Washington, District of Columbia3,1060.86×
North Dakota3,0191.22×
South Dakota3,0081.08×
Idaho2,5050.42×
Vermont2,2071.05×
Montana1,7270.52×
Hawaii1,6720.32×
New Mexico1,6370.27×
Wyoming8500.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marco Island, Florida audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.71×News
Income tax13.19×Business & Career
Everglades15.94×Travel & Leisure
Indianapolis Motor Speedway13.38×Sports
Horoscope8.68×Health
Diaper bag5.46×Kids & Family
Planet Fitness3.25×Sports
Bath and Bodyworks5.44×Shopping
Charles, Prince of Wales18.87×Politics & Society
Day trading8.63×Business & Career
Roulette10.36×Games
Blended whiskey8.28×Food & Beverages
Kelly Osbourne6.5×Music & Radio
Cross-country skiing10.12×Sports
Hobby Lobby2.44×Home & Garden
Great Clips3.77×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marco Island, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM2.74
Risk AppetiteTHRILL2.08
TravellingTHRILL2.01
PatriotismCONSERVATISM1.67
Design AffinityPREMIUM1.61
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Marco Island, Florida
CountryShare
United States91.7%
Canada2.5%
Germany1.4%

See Marco Island, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Marco Island, Florida have in United States?

Marco Island, Florida has an estimated audience of 1,200,264 people in United States, concentrated in Florida and New York.

What is the gender split and age of Marco Island, Florida fans?

62.3% of Marco Island, Florida fans are female, 37.7% are male, with an average age of 46.2 years.

Which brands do Marco Island, Florida fans like most?

Marco Island, Florida fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Marco Island, Florida fans live in United States?

Marco Island, Florida fans in United States are most concentrated in Florida (reach 456,886), New York (reach 74,792), and Illinois (reach 58,725). These three regions account for the largest share of the active audience.

What other brands do Marco Island, Florida fans also like?

Beyond Marco Island, Florida itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marco Island, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.