A data profile of the people who buy, follow and care about Marco Island, Florida in United States — modelled from more than twelve digital signal sources. Marco Island, Florida has an estimated audience of 1,200,264 people in United States.
The average Marco Island, Florida fan in United States is 46.2 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, New York, Ohio.
Top brand affinities include Kelly Osbourne, Seaside resort, Planet Fitness, with strongest over-indexing on Kelly Osbourne (6.87× the country average).
Demographically, the Marco Island, Florida audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Marco Island, Florida fan in United States is more female, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Marco Island, Florida profile in United States.
62.3% are female, 37.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.2 |
| Estimated audience size | 1,200,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 36% |
Where the Marco Island, Florida audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~400K | 5.23× | |
| 02 | Massachusetts | ~40K | 1.70× | |
| 03 | New Hampshire | ~8K | 1.69× | |
| 04 | Iowa | ~20K | 1.68× | |
| 05 | Connecticut | ~20K | 1.50× | |
| 06 | Minnesota | ~30K | 1.49× | |
| 07 | Ohio | ~50K | 1.47× | |
| 08 | Nebraska | ~9K | 1.47× | |
| 09 | Kentucky | ~20K | 1.42× | |
| 10 | Wisconsin | ~20K | 1.37× | |
| 11 | New Jersey | ~40K | 1.36× | |
| 12 | Michigan | ~40K | 1.35× | |
| 13 | Rhode Island | ~5K | 1.34× | |
| 14 | North Dakota | ~3K | 1.34× | |
| 15 | Illinois | ~50K | 1.33× | |
| 16 | South Dakota | ~4K | 1.33× | |
| 17 | Indiana | ~30K | 1.32× | |
| 18 | Maine | ~5K | 1.27× | |
| 19 | Pennsylvania | ~50K | 1.23× | |
| 20 | Vermont | ~2K | 1.13× | |
| 21 | Missouri | ~20K | 1.10× | |
| 22 | Delaware | ~4K | 1.06× | |
| 23 | New York | ~70K | 1.04× | |
| 24 | Tennessee | ~20K | 1.03× | |
| 25 | South Carolina | ~20K | 0.98× | |
| 26 | Kansas | ~9K | 0.96× | |
| 27 | West Virginia | ~5K | 0.94× | |
| 28 | Virginia | ~30K | 0.92× | |
| 29 | Georgia | ~30K | 0.91× | |
| 30 | Maryland | ~20K | 0.89× | |
| 31 | Washington, District of Columbia | ~3K | 0.87× | |
| 32 | North Carolina | ~30K | 0.86× | |
| 33 | Colorado | ~20K | 0.84× | |
| 34 | Alabama | ~10K | 0.70× | |
| 35 | Montana | ~2K | 0.68× | |
| 36 | Arkansas | ~7K | 0.67× | |
| 37 | Alaska | ~2K | 0.65× | |
| 38 | Mississippi | ~6K | 0.63× | |
| 39 | Oklahoma | ~8K | 0.59× | |
| 40 | Louisiana | ~9K | 0.57× | |
| 41 | Idaho | ~3K | 0.56× | |
| 42 | Utah | ~6K | 0.54× | |
| 43 | Hawaii | ~3K | 0.51× | |
| 44 | Texas | ~50K | 0.48× | |
| 45 | New Mexico | ~3K | 0.47× | |
| 46 | Arizona | ~10K | 0.43× | |
| 47 | Nevada | ~5K | 0.43× | |
| 48 | Oregon | ~5K | 0.38× | |
| 49 | Washington | ~9K | 0.37× | |
| 50 | California | ~30K | 0.26× |
The strongest cross-interests of the Marco Island, Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everglades | Travel & Leisure | 7.02× | ||
| 02 | Kelly Osbourne | Music & Radio | 6.87× | ||
| 03 | Seaside resort | Travel & Leisure | 6.33× | ||
| 04 | Mineral water | Food & Beverages | 3.42× | ||
| 05 | Diaper bag | Kids & Family | 3.10× | ||
| 06 | First class travel | Travel & Leisure | 3.08× | ||
| 07 | Renewable energy | Business & Career | 2.89× | ||
| 08 | Sustainable energy | Home & Garden | 2.85× | ||
| 09 | FedEx | Business & Career | 2.78× | ||
| 10 | Innovation | Business & Career | 2.25× | ||
| 11 | Solar energy | Home & Garden | 2.18× | ||
| 12 | Planet Fitness | Sports | 2.14× | ||
| 13 | MSN | News | 1.97× | ||
| 14 | Mortgage loans | Business & Career | 1.96× | ||
| 15 | Discount stores | Shopping | 1.95× | ||
| 16 | Airbnb | Travel & Leisure | 1.88× | ||
| 17 | Walt Disney World | Travel & Leisure | 1.75× | ||
| 18 | Wells Fargo | Business & Career | 1.62× | ||
| 19 | Hobby Lobby | Home & Garden | 1.60× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.40× | |
| Travelling | THRILL | 1.93× | |
| Quality Awareness | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Marco Island, Florida has an estimated audience of 1,200,264 people in United States, concentrated in Florida and New York.
62.3% of Marco Island, Florida fans are female, 37.7% are male, with an average age of 46.2 years.
Marco Island, Florida fans show strongest brand affinity for Kelly Osbourne (6.87×), Seaside resort (6.33×), and Planet Fitness (2.14×) over the country average.
Marco Island, Florida fans in United States are most concentrated in Florida (reach ~400K), New York (reach ~70K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Marco Island, Florida itself, the audience over-indexes on Seaside resort (6.33×), Planet Fitness (2.14×), FedEx (2.78×), and MSN (1.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Marco Island, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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