Mark Kelly Audience in United States
Mark Kelly has an estimated audience of 996,805 people in United States. 55.8% are female, 44.2% are male, average age 49.1. Top brand affinities: Sustainable energy, Politico, Škoda Auto, Arnold Schwarzenegger, The Washington Post.
Top brand affinities include Sustainable energy, Politico, Škoda Auto, with strongest over-indexing on Sustainable energy (6.48× the country average). Demographically, the Mark Kelly audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Mark Kelly fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 49.1 |
| Estimated audience size | 996,805 |
Audience persona
The typical Mark Kelly fan in United States is more female, around 49.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 6.48× | Home & Garden |
| Politico | 8× | Politics & Society |
| Škoda Auto | 17.52× | Cars & Mobility |
| Arnold Schwarzenegger | 6.55× | Movies & TV |
| The Washington Post | 4.57× | News |
| American Airlines | 2.43× | Travel & Leisure |
| Renewable energy | 3.83× | Business & Career |
| CNN | 2.06× | Movies & TV |
| Fox News Channel | 1.66× | Movies & TV |
| Robert Redford | 4.09× | Movies & TV |
| Médecins Sans Frontières | 17.29× | Politics & Society |
| Non-fiction books | 3.92× | Literature |
| MSNBC | 3.98× | Movies & TV |
| Singer-songwriter | 1.86× | Music & Radio |
| Retirement | 3.08× | Business & Career |
| Chase (bank) | 2.07× | Business & Career |
| Florida | 1.58× | Travel & Leisure |
| Nonprofit organization | 1.7× | Politics & Society |
| Immigration | 4.42× | Politics & Society |
| Wells Fargo | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.5 |
| Individualism | JOY | 1.62 |
| Patriotism | CONSERVATISM | 1.57 |
| Travelling | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.36 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.4% |
| United Kingdom | 2.4% |
| Mexico | 0.9% |
See Mark Kelly audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mark Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.