Marsh Audience in United States

Marsh logo

Marsh has an estimated audience of 715,325 people in United States. 55.1% are female, 44.9% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: JTV (Indonesia), Graham Greene, Mackenzie Foy, Buenavista (Madrid), Jonathan Davis.

The average Marsh fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JTV (Indonesia), Graham Greene, Mackenzie Foy, with strongest over-indexing on JTV (Indonesia) (1.62× the country average). Demographically, the Marsh audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Marsh fans

Demographic split for Marsh audience in United States
MetricValue
Female55.1%
Male44.9%
Average age35.9
Estimated audience size715,325

Audience persona

The typical Marsh fan in United States is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Marsh in United States
RegionReachAffinity
California90,5971.15×
Texas79,7611.3×
Florida59,4131.23×
New York48,9511.22×
Georgia30,5191.38×
Pennsylvania29,4521.22×
North Carolina28,6161.33×
Illinois26,8381.13×
Virginia23,4531.35×
Ohio23,2041.05×
New Jersey22,3661.23×
Michigan18,0770.97×
Massachusetts17,2261.22×
Indiana15,6331.2×
Tennessee14,6961.02×
South Carolina14,1581.32×
Washington13,7110.96×
Maryland12,6291.03×
Arizona11,9290.82×
Louisiana11,6831.27×
Minnesota11,0121.07×
Wisconsin10,6760.99×
Missouri9,7720.85×
Kentucky9,3121.04×
Colorado9,0940.81×
Alabama9,0580.91×
Connecticut7,9911.11×
Oregon7,9270.97×
Oklahoma6,2200.78×
Iowa5,7120.97×
Mississippi5,6600.96×
Nevada5,3890.78×
Utah5,1960.81×
Arkansas4,8060.82×
Kansas4,6560.83×
West Virginia3,4931.05×
Nebraska2,9970.84×
Hawaii2,8470.93×
Maine2,8361.11×
Idaho2,7490.77×
New Hampshire2,6960.96×
Washington, District of Columbia2,5781.2×
New Mexico2,3540.66×
Rhode Island2,1230.93×
Delaware1,9741×
Montana1,5390.78×
North Dakota1,2080.82×
Vermont1,1530.92×
South Dakota1,1390.69×
Alaska1,0880.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marsh audience
BrandAffinityCategory
JTV (Indonesia)1.62×
Graham Greene1.54×Literature
Mackenzie Foy1.74×Fashion & Accessoires
Buenavista (Madrid)1.5×Travel & Leisure
Jonathan Davis1.58×Music & Radio
Hypothec1.67×Business & Career
William F. Buckley, Jr.2.73×
Bulacan2.09×Travel & Leisure
Food quality1.63×Food & Beverages
Gauri Khan2.34×Movies & TV
JC Whitney1.65×Shopping
JBS USA1.58×Food & Beverages
Ixtapaluca1.66×Travel & Leisure
Toros de Tijuana2.32×Sports
John Key2.06×Politics & Society
Ember.js1.61×Technology & Electronics
Junior Chamber International1.86×Politics & Society
Chicago Stock Exchange1.94×Business & Career
Larry Mullen, Jr.2.03×Music & Radio
Davao Region1.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marsh audience
TraitClusterScore
Career OrientationPOWER1.59
DIY MentalityTHRILL1.58
Community OrientationOPEN1.39
IndividualismJOY1.32
TraditionCONSERVATISM1.27
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Marsh
CountryShare
United States42.4%
France20.8%
Italy9.6%

See Marsh audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Marsh have in United States?

Marsh has an estimated audience of 715,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Marsh fans?

55.1% of Marsh fans are female, 44.9% are male, with an average age of 35.9 years.

Which brands do Marsh fans like most?

Marsh fans show strongest brand affinity for JTV (Indonesia) (1.62×), Graham Greene (1.54×), and Mackenzie Foy (1.74×) over the country average.

Where do Marsh fans live in United States?

Marsh fans in United States are most concentrated in California (reach 90,597), Texas (reach 79,761), and Florida (reach 59,413). These three regions account for the largest share of the active audience.

What other brands do Marsh fans also like?

Beyond Marsh itself, the audience over-indexes on Graham Greene (1.54×), Mackenzie Foy (1.74×), Buenavista (Madrid) (1.5×), and Jonathan Davis (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marsh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.