Marsh Audience in United States

Marsh has an estimated audience of 715,325 people in United States. 55.1% are female, 44.9% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Atlanta Braves, Hardware store, Veterinary medicine, Pharmacy, New England Patriots.

The average Marsh fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Atlanta Braves, Hardware store, Veterinary medicine, with strongest over-indexing on Atlanta Braves (2.73× the country average). Demographically, the Marsh audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Marsh fans

Demographic split for Marsh audience in United States
MetricValue
Female55.1%
Male44.9%
Average age35.9
Estimated audience size715,325

Audience persona

The typical Marsh fan in United States is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Top regions in United States

Top regions ranked by reach for Marsh in United States
RegionReachAffinity
California90,5971.15×
Texas79,7611.3×
Florida59,4131.23×
New York48,9511.22×
Georgia30,5191.38×
Pennsylvania29,4521.22×
North Carolina28,6161.33×
Illinois26,8381.13×
Virginia23,4531.35×
Ohio23,2041.05×
New Jersey22,3661.23×
Michigan18,0770.97×
Massachusetts17,2261.22×
Indiana15,6331.2×
Tennessee14,6961.02×
South Carolina14,1581.32×
Washington13,7110.96×
Maryland12,6291.03×
Arizona11,9290.82×
Louisiana11,6831.27×
Minnesota11,0121.07×
Wisconsin10,6760.99×
Missouri9,7720.85×
Kentucky9,3121.04×
Colorado9,0940.81×
Alabama9,0580.91×
Connecticut7,9911.11×
Oregon7,9270.97×
Oklahoma6,2200.78×
Iowa5,7120.97×
Mississippi5,6600.96×
Nevada5,3890.78×
Utah5,1960.81×
Arkansas4,8060.82×
Kansas4,6560.83×
West Virginia3,4931.05×
Nebraska2,9970.84×
Hawaii2,8470.93×
Maine2,8361.11×
Idaho2,7490.77×
New Hampshire2,6960.96×
Washington, District of Columbia2,5781.2×
New Mexico2,3540.66×
Rhode Island2,1230.93×
Delaware1,9741×
Montana1,5390.78×
North Dakota1,2080.82×
Vermont1,1530.92×
South Dakota1,1390.69×
Alaska1,0880.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marsh audience
BrandAffinityCategory
Atlanta Braves2.73×Sports
Hardware store1.71×Home & Garden
Veterinary medicine1.6×Business & Career
Pharmacy1.55×Business & Career
New England Patriots1.62×Sports
Detroit Tigers1.62×Sports
Rail transport1.62×Travel & Leisure
Standup paddleboarding2.09×Sports
Non-alcoholic beverage1.75×Food & Beverages
New Orleans Saints2.03×Sports
Crocs1.82×Fashion & Accessoires
Sports club1.65×Sports
Toronto Blue Jays2.22×Sports
Private equity2.07×Business & Career
Carolina Panthers1.71×Sports
ASICS1.67×Fashion & Accessoires
Luxury Lifestyle1.67×Shopping
Boat show2.9×Travel & Leisure
Day spa1.64×Beauty & Wellness
Garden centre2.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marsh audience
TraitClusterScore
Career OrientationPOWER1.59
DIY MentalityTHRILL1.58
Community OrientationOPEN1.39
IndividualismJOY1.32
TraditionCONSERVATISM1.27
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Marsh
CountryShare
United States42.4%
France20.8%
Italy9.6%

See Marsh audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Marsh have in United States?

Marsh has an estimated audience of 715,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Marsh fans?

55.1% of Marsh fans are female, 44.9% are male, with an average age of 35.9 years.

Which brands do Marsh fans like most?

Marsh fans show strongest brand affinity for Atlanta Braves (2.73×), Hardware store (1.71×), and Veterinary medicine (1.6×) over the country average.

Where do Marsh fans live in United States?

Marsh fans in United States are most concentrated in California (reach 90,597), Texas (reach 79,761), and Florida (reach 59,413). These three regions account for the largest share of the active audience.

What other brands do Marsh fans also like?

Beyond Marsh itself, the audience over-indexes on Hardware store (1.71×), Veterinary medicine (1.6×), Pharmacy (1.55×), and New England Patriots (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marsh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.