Rascasse Audience Intelligence

Marsh Target Market in United States

A data profile of the people who buy, follow and care about Marsh in United States — modelled from more than twelve digital signal sources. Marsh has an estimated audience of 766,525 people in United States.

#23among Insurances in United States#2906among Brand in United States#1780in Business & Career

The average Marsh fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Atlanta Braves, Hardware store, with strongest over-indexing on Non-alcoholic beverage (3.23× the country average).

Demographically, the Marsh audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marsh fan in United States is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marsh profile in United States.

Audience size
767K
in United States
Gender
55.1%♀
44.9% male
Age
35.9
average years
Country rank
#28228
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marsh

55.1% are female, 44.9% are male, average age 35.9.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Marsh audience in United States
MetricValue
Female55.1%
Male44.9%
Average age35.9
Estimated audience size766,525
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Marsh audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Marsh audience comes from United States.

Worldwide audience distribution share by country for Marsh
CountryShare
United States43.4%
France20.5%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marsh audience in United States is strongest.

Fig. 05

Top regions by affinity

Marsh customers by region in United States
#RegionReachAffinity×
01Georgia~30K1.30×
02Louisiana~10K1.29×
03Texas~80K1.28×
04South Carolina~10K1.24×
05Virginia~20K1.23×
06North Carolina~30K1.21×
07Massachusetts~20K1.19×
08Indiana~20K1.19×
09New York~50K1.16×
10Pennsylvania~30K1.15×
11Kentucky~10K1.15×
12Florida~60K1.14×
13New Jersey~20K1.11×
14Minnesota~10K1.09×
15Illinois~30K1.06×
16Michigan~20K1.05×
17Hawaii~3K1.05×
18California~80K1.04×
19Ohio~20K1.04×
20West Virginia~3K1.04×
21Maine~3K1.04×
22Connecticut~7K1.03×
23Oregon~8K1.02×
24Iowa~6K1.00×
25Washington, District of Columbia~2K1.00×
26Vermont~1K1.00×
27Mississippi~6K0.99×
28Rhode Island~2K0.99×
29Wisconsin~10K0.97×
30Delaware~2K0.97×
31Oklahoma~8K0.96×
32Montana~2K0.96×
33North Dakota~1K0.95×
34Tennessee~10K0.94×
35Kansas~5K0.94×
36Nebraska~3K0.93×
37Maryland~10K0.92×
38South Dakota~2K0.92×
39New Hampshire~3K0.91×
40Missouri~10K0.90×
41Alabama~9K0.90×
42Arkansas~5K0.90×
43Washington~10K0.88×
44Alaska~1K0.88×
45Colorado~10K0.86×
46Idaho~3K0.86×
47Utah~5K0.85×
48Nevada~6K0.84×
49Arizona~10K0.80×
50New Mexico~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Marsh, United States
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marsh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marsh audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.23×
02Atlanta BravesSports3.08×
03Toronto Blue JaysSports2.99×
04Private equityBusiness & Career2.85×
05ButcherFood & Beverages2.62×
06Garden centreHome & Garden2.57×
07Rail transportTravel & Leisure2.41×
08Hardware storeHome & Garden2.15×
09Sports clubSports1.87×
10PharmacyBusiness & Career1.83×
11FanaticsFashion & Accessoires1.80×
12Detroit TigersSports1.78×
13Charitable organizationPolitics & Society1.75×
14Britney SpearsMusic & Radio1.73×
15Veterinary medicineBusiness & Career1.70×
16Discount TireShopping1.67×
17EspressoFood & Beverages1.63×
18SteakhouseFood & Beverages1.60×
19PersonalisationHome & Garden1.57×
20EyewearFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marsh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marsh audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.13×
Community OrientationOPEN1.75×
DIY MentalityTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marsh audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Sports ActivityPOWER0.71×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marsh's target market in United States?

Marsh's target market in United States covers an estimated 766,525 people, concentrated in California and Texas.

02

What is the gender split and age of Marsh customers?

55.1% of the Marsh audience are female, 44.9% are male, with an average age of 35.9 years.

03

Which brands do Marsh fans like most?

Marsh fans show strongest brand affinity for Non-alcoholic beverage (3.23×), Atlanta Braves (3.08×), and Hardware store (2.15×) over the country average.

04

Where do Marsh fans live in United States?

Marsh fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Marsh fans also like?

Beyond Marsh itself, the audience over-indexes on Atlanta Braves (3.08×), Hardware store (2.15×), Rail transport (2.41×), and Pharmacy (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Marsh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marsh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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