Mennonite Central Committee Audience in United States

Mennonite Central Committee logo

Mennonite Central Committee has an estimated audience of 540,058 people in United States. 63.9% are female, 36.1% are male, average age 47.6. Top regions: Arizona, Texas, New York. Top brand affinities: Necktie, Graham Coxon, Gumbal, Hongik University, Canino.

The average Mennonite Central Committee fan in United States is 47.6 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, Texas, New York. Top brand affinities include Necktie, Graham Coxon, Gumbal, with strongest over-indexing on Necktie (3.17× the country average). Demographically, the Mennonite Central Committee audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Mennonite Central Committee fans

Demographic split for Mennonite Central Committee audience in United States
MetricValue
Female63.9%
Male36.1%
Average age47.6
Estimated audience size540,058

Audience persona

The typical Mennonite Central Committee fan in United States is more female, around 47.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Necktie.

Top regions in United States

Top regions ranked by reach for Mennonite Central Committee in United States
RegionReachAffinity
Arizona61,1455.55×
Texas57,6131.24×
New York57,4921.91×
California31,2840.53×
Illinois30,7691.71×
Michigan26,2661.86×
Massachusetts21,6592.04×
Missouri21,5772.48×
Nebraska17,2146.36×
North Carolina15,5950.96×
Pennsylvania13,5080.74×
Florida12,4570.34×
New Jersey11,6250.85×
Mississippi11,1852.51×
Connecticut10,0021.85×
Virginia7,7620.59×
Colorado7,5510.89×
Maryland6,7140.72×
Kentucky6,1090.9×
Ohio6,0980.37×
New Hampshire5,6062.63×
Iowa5,4471.22×
Georgia5,1100.31×
Indiana4,8200.49×
Washington4,6220.43×
Wisconsin4,6100.57×
Kansas4,5041.06×
Tennessee4,3840.4×
Minnesota3,6910.48×
Alabama3,4150.45×
South Carolina2,8690.35×
Louisiana2,3320.33×
Nevada2,1260.41×
Oregon2,0850.34×
Hawaii2,0360.88×
Arkansas1,9630.44×
Oklahoma1,9150.32×
Utah1,5550.32×
Washington, District of Columbia1,4850.91×
Montana1,0290.69×
Maine9370.48×
Idaho7370.27×
West Virginia7260.29×
New Mexico6690.25×
Alaska5280.46×
Rhode Island5060.29×
North Dakota4650.42×
Delaware4410.3×
South Dakota3930.31×
Vermont2700.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mennonite Central Committee audience
BrandAffinityCategory
Necktie3.17×Fashion & Accessoires
Graham Coxon10.93×Music & Radio
Gumbal1.65×Cars & Mobility
Hongik University1.82×Business & Career
Canino2.84×Travel & Leisure
Enesco3.59×Shopping
Gina Raimondo1.79×Politics & Society
ENVE Composites2.03×Cars & Mobility
Goal.com1.99×Sports
XCOM: Enemy Within1.57×Games
René Higuita1.58×Sports
Night Shift Nurses1.83×Literature
Asia Cruise1.68×Music & Radio
Faith Tap1.68×
Health at Every Size1.55×Health
Point Éphémère1.82×Music & Radio
Cleavage enhancement1.9×Fashion & Accessoires
Michel Hazanavicius2.64×Movies & TV
GE Wind Energy1.75×Home & Garden
Itatiaia1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mennonite Central Committee audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Community OrientationOPEN1.52
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.44
SustainabilityBALANCE1.39
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Mennonite Central Committee
CountryShare
United States55.7%
Canada15.6%
Germany13.3%

See Mennonite Central Committee audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Mennonite Central Committee have in United States?

Mennonite Central Committee has an estimated audience of 540,058 people in United States, concentrated in Arizona and Texas.

What is the gender split and age of Mennonite Central Committee fans?

63.9% of Mennonite Central Committee fans are female, 36.1% are male, with an average age of 47.6 years.

Which brands do Mennonite Central Committee fans like most?

Mennonite Central Committee fans show strongest brand affinity for Necktie (3.17×), Graham Coxon (10.93×), and Gumbal (1.65×) over the country average.

Where do Mennonite Central Committee fans live in United States?

Mennonite Central Committee fans in United States are most concentrated in Arizona (reach 61,145), Texas (reach 57,613), and New York (reach 57,492). These three regions account for the largest share of the active audience.

What other brands do Mennonite Central Committee fans also like?

Beyond Mennonite Central Committee itself, the audience over-indexes on Graham Coxon (10.93×), Gumbal (1.65×), Hongik University (1.82×), and Canino (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mennonite Central Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.