A data profile of the people who buy, follow and care about Mennonite Central Committee in United States — modelled from more than twelve digital signal sources. Mennonite Central Committee has an estimated audience of 535,997 people in United States.
The average Mennonite Central Committee fan in United States is 47.6 years old, more female, and lives primarily in Arizona.
The audience is concentrated in Arizona, Texas, New York.
Top brand affinities include Religion, Nonprofit organization, Household goods, with strongest over-indexing on Religion (2.24× the country average).
Demographically, the Mennonite Central Committee audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mennonite Central Committee fan in United States is more female, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Mennonite Central Committee profile in United States.
63.9% are female, 36.1% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 47.6 |
| Estimated audience size | 535,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 45% |
Where the Mennonite Central Committee audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~20K | 6.50× | |
| 02 | Arizona | ~60K | 5.26× | |
| 03 | Missouri | ~30K | 3.03× | |
| 04 | New Hampshire | ~6K | 2.59× | |
| 05 | Mississippi | ~10K | 2.57× | |
| 06 | Michigan | ~30K | 2.01× | |
| 07 | Massachusetts | ~20K | 1.97× | |
| 08 | Illinois | ~30K | 1.68× | |
| 09 | New York | ~50K | 1.67× | |
| 10 | Connecticut | ~8K | 1.51× | |
| 11 | Colorado | ~10K | 1.35× | |
| 12 | Iowa | ~6K | 1.29× | |
| 13 | Kansas | ~5K | 1.22× | |
| 14 | Texas | ~50K | 1.16× | |
| 15 | Kentucky | ~7K | 0.97× | |
| 16 | North Carolina | ~10K | 0.87× | |
| 17 | Hawaii | ~2K | 0.85× | |
| 18 | Washington, District of Columbia | ~1K | 0.84× | |
| 19 | Montana | ~1K | 0.83× | |
| 20 | Pennsylvania | ~10K | 0.78× | |
| 21 | New Jersey | ~10K | 0.75× | |
| 22 | Maryland | ~7K | 0.71× | |
| 23 | Alaska | <1K | 0.64× | |
| 24 | Wisconsin | ~5K | 0.59× | |
| 25 | Maine | ~1K | 0.59× | |
| 26 | North Dakota | <1K | 0.59× | |
| 27 | Virginia | ~7K | 0.57× | |
| 28 | Vermont | <1K | 0.57× | |
| 29 | South Dakota | <1K | 0.55× | |
| 30 | California | ~30K | 0.51× | |
| 31 | Indiana | ~5K | 0.50× | |
| 32 | Rhode Island | <1K | 0.49× | |
| 33 | Minnesota | ~4K | 0.48× | |
| 34 | Alabama | ~4K | 0.48× | |
| 35 | Arkansas | ~2K | 0.48× | |
| 36 | Delaware | <1K | 0.48× | |
| 37 | West Virginia | ~1K | 0.46× | |
| 38 | Nevada | ~2K | 0.44× | |
| 39 | Idaho | ~1K | 0.43× | |
| 40 | Tennessee | ~4K | 0.41× | |
| 41 | New Mexico | ~1K | 0.41× | |
| 42 | Washington | ~4K | 0.40× | |
| 43 | South Carolina | ~3K | 0.39× | |
| 44 | Louisiana | ~3K | 0.39× | |
| 45 | Oklahoma | ~2K | 0.39× | |
| 46 | Ohio | ~6K | 0.38× | |
| 47 | Oregon | ~2K | 0.38× | |
| 48 | Utah | ~2K | 0.38× | |
| 49 | Florida | ~10K | 0.33× | |
| 50 | Georgia | ~5K | 0.31× |
The strongest cross-interests of the Mennonite Central Committee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Household goods | Home & Garden | 4.38× | ||
| 02 | Greenhouse | Home & Garden | 4.18× | ||
| 03 | Simple living | Politics & Society | 3.36× | ||
| 04 | The New York Times | News | 2.69× | ||
| 05 | Activism | Politics & Society | 2.37× | ||
| 06 | Nonprofit organization | Politics & Society | 2.34× | ||
| 07 | Religion | Business & Career | 2.24× | ||
| 08 | Bible | Politics & Society | 2.24× | ||
| 09 | Bakery | Food & Beverages | 2.20× | ||
| 10 | CNN | Movies & TV | 1.90× | ||
| 11 | Gardening | Home & Garden | 1.86× | ||
| 12 | Coffeehouses | Food & Beverages | 1.76× | ||
| 13 | Health care | Business & Career | 1.72× | ||
| 14 | Coffee | Food & Beverages | 1.65× | ||
| 15 | Tea | Food & Beverages | 1.65× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Medicine | Business & Career | 1.54× | ||
| 18 | Country music | Music & Radio | 1.53× | ||
| 19 | Wine | Food & Beverages | 1.52× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.50× | |
| Early Adopter Mentality | POWER | 2.47× | |
| Tradition | CONSERVATISM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.51× | |
| Quality Awareness | PREMIUM | 0.58× | |
| DIY Mentality | THRILL | 0.61× |
Mennonite Central Committee has an estimated audience of 535,997 people in United States, concentrated in Arizona and Texas.
63.9% of Mennonite Central Committee fans are female, 36.1% are male, with an average age of 47.6 years.
Mennonite Central Committee fans show strongest brand affinity for Religion (2.24×), Nonprofit organization (2.34×), and Household goods (4.38×) over the country average.
Mennonite Central Committee fans in United States are most concentrated in Arizona (reach ~60K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Mennonite Central Committee itself, the audience over-indexes on Nonprofit organization (2.34×), Household goods (4.38×), CNN (1.9×), and Health care (1.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mennonite Central Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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