Mennonite Central Committee Audience in United States

Mennonite Central Committee logo

Mennonite Central Committee has an estimated audience of 540,058 people in United States. 63.9% are female, 36.1% are male, average age 47.6. Top regions: Arizona, Texas, New York. Top brand affinities: Household goods, Curling, Goyard, Belvedere (vodka), Simple living.

The average Mennonite Central Committee fan in United States is 47.6 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, Texas, New York. Top brand affinities include Household goods, Curling, Goyard, with strongest over-indexing on Household goods (4.29× the country average). Demographically, the Mennonite Central Committee audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Mennonite Central Committee fans

Demographic split for Mennonite Central Committee audience in United States
MetricValue
Female63.9%
Male36.1%
Average age47.6
Estimated audience size540,058

Audience persona

The typical Mennonite Central Committee fan in United States is more female, around 47.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Household goods.

Top regions in United States

Top regions ranked by reach for Mennonite Central Committee in United States
RegionReachAffinity
Arizona61,1455.55×
Texas57,6131.24×
New York57,4921.91×
California31,2840.53×
Illinois30,7691.71×
Michigan26,2661.86×
Massachusetts21,6592.04×
Missouri21,5772.48×
Nebraska17,2146.36×
North Carolina15,5950.96×
Pennsylvania13,5080.74×
Florida12,4570.34×
New Jersey11,6250.85×
Mississippi11,1852.51×
Connecticut10,0021.85×
Virginia7,7620.59×
Colorado7,5510.89×
Maryland6,7140.72×
Kentucky6,1090.9×
Ohio6,0980.37×
New Hampshire5,6062.63×
Iowa5,4471.22×
Georgia5,1100.31×
Indiana4,8200.49×
Washington4,6220.43×
Wisconsin4,6100.57×
Kansas4,5041.06×
Tennessee4,3840.4×
Minnesota3,6910.48×
Alabama3,4150.45×
South Carolina2,8690.35×
Louisiana2,3320.33×
Nevada2,1260.41×
Oregon2,0850.34×
Hawaii2,0360.88×
Arkansas1,9630.44×
Oklahoma1,9150.32×
Utah1,5550.32×
Washington, District of Columbia1,4850.91×
Montana1,0290.69×
Maine9370.48×
Idaho7370.27×
West Virginia7260.29×
New Mexico6690.25×
Alaska5280.46×
Rhode Island5060.29×
North Dakota4650.42×
Delaware4410.3×
South Dakota3930.31×
Vermont2700.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mennonite Central Committee audience
BrandAffinityCategory
Household goods4.29×Home & Garden
Curling10.73×Sports
Goyard10.3×Fashion & Accessoires
Belvedere (vodka)10.93×Food & Beverages
Simple living3.59×Politics & Society
BBC iPlayer9.25×Movies & TV
Social change2.85×Politics & Society
Donation1.99×Business & Career
Sewing machine2.98×Home & Garden
Self-love1.57×Health
Bible1.54×Politics & Society
Sewing1.87×Home & Garden
Charitable organization1.52×Politics & Society
Academic degree1.55×Business & Career
Unique Gifts2.26×Shopping
The New York Times1.68×News
K-Swiss10.5×Fashion & Accessoires
Folk music1.82×Music & Radio
Detergent2.02×Home & Garden
Bell & Ross10.57×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mennonite Central Committee audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Community OrientationOPEN1.52
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.44
SustainabilityBALANCE1.39
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Mennonite Central Committee
CountryShare
United States55.7%
Canada15.6%
Germany13.3%

See Mennonite Central Committee audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Mennonite Central Committee have in United States?

Mennonite Central Committee has an estimated audience of 540,058 people in United States, concentrated in Arizona and Texas.

What is the gender split and age of Mennonite Central Committee fans?

63.9% of Mennonite Central Committee fans are female, 36.1% are male, with an average age of 47.6 years.

Which brands do Mennonite Central Committee fans like most?

Mennonite Central Committee fans show strongest brand affinity for Household goods (4.29×), Curling (10.73×), and Goyard (10.3×) over the country average.

Where do Mennonite Central Committee fans live in United States?

Mennonite Central Committee fans in United States are most concentrated in Arizona (reach 61,145), Texas (reach 57,613), and New York (reach 57,492). These three regions account for the largest share of the active audience.

What other brands do Mennonite Central Committee fans also like?

Beyond Mennonite Central Committee itself, the audience over-indexes on Curling (10.73×), Goyard (10.3×), Belvedere (vodka) (10.93×), and Simple living (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mennonite Central Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.