Rascasse Audience Intelligence

Merrimack River Audience in United States

A data profile of the people who buy, follow and care about Merrimack River in United States — modelled from more than twelve digital signal sources. Merrimack River has an estimated audience of 281,005 people in United States.

#39among River in United States#6019among POI in United States#4188in Travel & Leisure

The average Merrimack River fan in United States is 41.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, California.

Top brand affinities include Boston Bruins, Boston Red Sox, Tom Brady, with strongest over-indexing on Boston Bruins (16.48× the country average).

Demographically, the Merrimack River audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merrimack River fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merrimack River profile in United States.

Audience size
281K
in United States
Gender
63.9%♀
36.1% male
Age
41.8
average years
Country rank
#49970
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merrimack River fans

63.9% are female, 36.1% are male, average age 41.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Merrimack River audience in United States
MetricValue
Female63.9%
Male36.1%
Average age41.8
Estimated audience size281,005
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Merrimack River audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4928%
50+20%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Merrimack River audience comes from United States.

Worldwide audience distribution share by country for Merrimack River
CountryShare
United States99.5%
United Kingdom0.2%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merrimack River audience in United States is strongest.

Fig. 05

Top regions by affinity

Merrimack River fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K20.53×
02Massachusetts~40K7.86×
03Maine~2K2.27×
04Missouri~7K1.64×
05Vermont<1K1.48×
06Rhode Island~1K1.37×
07Connecticut~3K1.13×
08Alaska<1K0.96×
09North Dakota<1K0.94×
10South Dakota<1K0.93×
11Montana<1K0.91×
12Delaware<1K0.89×
13West Virginia~1K0.88×
14Hawaii~1K0.87×
15Idaho~1K0.86×
16New Mexico~1K0.86×
17Nebraska~1K0.86×
18Mississippi~2K0.85×
19Washington, District of Columbia<1K0.85×
20Louisiana~3K0.83×
21Nevada~2K0.82×
22Arkansas~2K0.82×
23Alabama~3K0.81×
24Utah~2K0.81×
25Iowa~2K0.81×
26Kentucky~3K0.80×
27Kansas~2K0.80×
28Oklahoma~2K0.79×
29South Carolina~3K0.77×
30Oregon~2K0.75×
31Minnesota~3K0.72×
32Tennessee~4K0.71×
33Wisconsin~3K0.71×
34Indiana~4K0.70×
35Arizona~4K0.68×
36Maryland~3K0.67×
37Colorado~3K0.67×
38Washington~4K0.64×
39Georgia~5K0.62×
40Michigan~4K0.61×
41Ohio~5K0.59×
42Virginia~4K0.58×
43North Carolina~5K0.57×
44New Jersey~4K0.57×
45Pennsylvania~5K0.53×
46Illinois~5K0.52×
47New York~7K0.46×
48Florida~8K0.43×
49Texas~10K0.41×
50California~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Merrimack River, United States
0.35×1.00×20.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merrimack River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merrimack River audience
#·InterestCategoryAffinity×
01Portsmouth F.C.Sports16.49×
02Boston BruinsSports16.48×
03New England RevolutionSports14.10×
04Boston Red SoxSports5.11×
05Feng shuiHealth4.96×
06ButcherFood & Beverages4.60×
07Tom BradySports4.06×
08Monopoly (game)Games3.34×
09Garden centreHome & Garden2.81×
10PubFood & Beverages2.18×
11Non-alcoholic beverageFood & Beverages1.97×
12Sports clubSports1.84×
13Charitable organizationPolitics & Society1.77×
14New England PatriotsSports1.71×
15Boston CelticsSports1.70×
16Career developmentBusiness & Career1.68×
17Rail transportTravel & Leisure1.67×
18Veterinary medicineBusiness & Career1.65×
19Nonprofit organizationPolitics & Society1.60×
20Britney SpearsMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merrimack River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merrimack River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.78×
Community OrientationOPEN1.77×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merrimack River audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Need for SecurityCONSERVATISM0.80×
Urban LifestyleOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merrimack River have in United States?

Merrimack River has an estimated audience of 281,005 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Merrimack River fans?

63.9% of Merrimack River fans are female, 36.1% are male, with an average age of 41.8 years.

03

Which brands do Merrimack River fans like most?

Merrimack River fans show strongest brand affinity for Boston Bruins (16.48×), Boston Red Sox (5.11×), and Tom Brady (4.06×) over the country average.

04

Where do Merrimack River fans live in United States?

Merrimack River fans in United States are most concentrated in Massachusetts (reach ~40K), New Hampshire (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Merrimack River fans also like?

Beyond Merrimack River itself, the audience over-indexes on Boston Red Sox (5.11×), Tom Brady (4.06×), New England Revolution (14.1×), and Butcher (4.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Merrimack River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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