Merrimack River Audience in United States

Merrimack River logo

Merrimack River has an estimated audience of 281,005 people in United States. 63.9% are female, 36.1% are male, average age 41.8. Top regions: Massachusetts, New Hampshire, Missouri. Top brand affinities: Alaska, ARCO, Acoustic music, Consequence (rapper), Overtone.

The average Merrimack River fan in United States is 41.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Missouri. Top brand affinities include Alaska, ARCO, Acoustic music, with strongest over-indexing on Alaska (18.41× the country average). Demographically, the Merrimack River audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Merrimack River fans

Demographic split for Merrimack River audience in United States
MetricValue
Female63.9%
Male36.1%
Average age41.8
Estimated audience size281,005

Audience persona

The typical Merrimack River fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Merrimack River in United States
RegionReachAffinity
Massachusetts44,1397.97×
New Hampshire20,78318.77×
Missouri10,2172.26×
New York5,7670.37×
California4,3930.14×
Florida3,9890.21×
Illinois3,5300.38×
Texas3,3460.14×
Connecticut3,3181.18×
Maine2,7162.7×
Pennsylvania2,2810.24×
North Carolina2,0910.25×
Virginia2,0080.29×
New Jersey1,6670.23×
Rhode Island1,5641.75×
Michigan1,4750.2×
Ohio1,4410.17×
Georgia1,3160.15×
Tennessee1,2960.23×
Vermont1,1722.38×
Washington1,0950.19×
Colorado1,0920.25×
Maryland1,0170.21×
Indiana9940.19×
Wisconsin9120.22×
Arizona8780.15×
Kansas7780.35×
Minnesota7440.18×
Oklahoma7390.24×
Mississippi6800.29×
South Carolina6660.16×
Oregon6650.21×
Arkansas6550.28×
Louisiana6050.17×
Kentucky5820.17×
Iowa5740.25×
Alabama5630.14×
West Virginia5620.43×
Alaska5600.93×
Utah5510.22×
Idaho5190.37×
Hawaii4950.41×
Montana4890.63×
South Dakota4820.74×
North Dakota4690.81×
Wyoming4541.09×
Nebraska4530.32×
New Mexico4510.32×
Nevada4490.17×
Delaware4000.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merrimack River audience
BrandAffinityCategory
Alaska18.41×Travel & Leisure
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Consequence (rapper)2.82×Music & Radio
Overtone3.17×Beauty & Wellness
Cachorros3.84×Pets & Animals
Academy Award for Best Original Score4.94×Movies & TV
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Hypothec1.86×Business & Career
ixigo4.17×Travel & Leisure
Judge Dredd (film)1.75×Movies & TV
Academy Award for Best Visual Effects1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merrimack River audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.69
Risk AppetiteTHRILL1.62
Healthy LifestyleBALANCE1.57
Sports ActivityPOWER1.53
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Merrimack River
CountryShare
United States99.5%
United Kingdom0.2%
Germany0.2%

See Merrimack River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Merrimack River have in United States?

Merrimack River has an estimated audience of 281,005 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Merrimack River fans?

63.9% of Merrimack River fans are female, 36.1% are male, with an average age of 41.8 years.

Which brands do Merrimack River fans like most?

Merrimack River fans show strongest brand affinity for Alaska (18.41×), ARCO (1.63×), and Acoustic music (2.24×) over the country average.

Where do Merrimack River fans live in United States?

Merrimack River fans in United States are most concentrated in Massachusetts (reach 44,139), New Hampshire (reach 20,783), and Missouri (reach 10,217). These three regions account for the largest share of the active audience.

What other brands do Merrimack River fans also like?

Beyond Merrimack River itself, the audience over-indexes on ARCO (1.63×), Acoustic music (2.24×), Consequence (rapper) (2.82×), and Overtone (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merrimack River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.