Michelada Audience in United States

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Michelada has an estimated audience of 481,800 people in United States. 46.3% are female, 53.7% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Justice, Unique Gifts, Birthday Gifts.

The average Michelada fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Justice, with strongest over-indexing on Nationality (2.84× the country average). Demographically, the Michelada audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Michelada fans

Demographic split for Michelada audience in United States
MetricValue
Female46.3%
Male53.7%
Average age35.0
Estimated audience size481,800

Audience persona

The typical Michelada fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Michelada in United States
RegionReachAffinity
California114,7142.17×
Texas82,8282×
Florida36,3771.12×
New York29,9621.11×
Illinois23,5101.46×
Arizona17,0111.73×
Georgia14,7460.99×
North Carolina13,8820.96×
Washington11,7031.21×
Colorado11,5181.52×
New Jersey10,3310.84×
Pennsylvania10,2040.63×
Nevada10,0502.16×
Virginia9,6360.82×
Tennessee9,1100.94×
Ohio9,0530.61×
Michigan8,4800.67×
Indiana8,3790.95×
Massachusetts7,6930.81×
Oregon7,2871.32×
Wisconsin6,7560.93×
Maryland6,6750.81×
Oklahoma6,5831.23×
Minnesota5,9180.86×
Missouri5,8770.76×
Louisiana5,8610.94×
South Carolina5,7140.79×
Alabama5,0790.75×
Kentucky4,9720.82×
Kansas4,4921.18×
Utah4,0920.95×
Arkansas4,0891.03×
New Mexico3,7861.57×
Connecticut3,5730.74×
Iowa3,3820.85×
Nebraska2,8351.17×
Mississippi2,5000.63×
Idaho2,4981.03×
Hawaii2,3681.14×
Washington, District of Columbia1,7431.2×
Rhode Island1,1780.77×
Montana1,1610.87×
New Hampshire1,1080.58×
Maine1,0110.59×
West Virginia9590.43×
Delaware9430.71×
Alaska8580.83×
South Dakota7160.64×
North Dakota7060.71×
Wyoming6110.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michelada audience
BrandAffinityCategory
Nationality2.84×Politics & Society
Home construction1.73×Home & Garden
Justice2.49×Politics & Society
Unique Gifts1.98×Shopping
Birthday Gifts2.49×Kids & Family
Panama2.45×Travel & Leisure
San Pellegrino2.71×Food & Beverages
Leif Erikson Day4.92×Politics & Society
Sin Embargo MX7.96×News
Magazine (band)2.18×Music & Radio
Waterford2.87×Travel & Leisure
Roger Federer2.02×Sports
Liberace2.46×Music & Radio
MeatEater2.21×Movies & TV
Arnold Palmer1.72×Sports
Biblical inspiration2.42×Politics & Society
Artistic inspiration1.61×Arts & Culture
Tierra Cali2.06×Travel & Leisure
Lebanese cuisine2.01×Food & Beverages
Stucco1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michelada audience
TraitClusterScore
ExtroversionTHRILL1.52
Urban LifestyleOPEN1.43
IndulgenceJOY1.27
LGBTQ+ IdentityOPEN1.21
Price SensitivityPREMIUM1.19
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Michelada
CountryShare
United States45.5%
Mexico13.3%
Canada8.8%

See Michelada audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Michelada have in United States?

Michelada has an estimated audience of 481,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Michelada fans?

46.3% of Michelada fans are female, 53.7% are male, with an average age of 35.0 years.

Which brands do Michelada fans like most?

Michelada fans show strongest brand affinity for Nationality (2.84×), Home construction (1.73×), and Justice (2.49×) over the country average.

Where do Michelada fans live in United States?

Michelada fans in United States are most concentrated in California (reach 114,714), Texas (reach 82,828), and Florida (reach 36,377). These three regions account for the largest share of the active audience.

What other brands do Michelada fans also like?

Beyond Michelada itself, the audience over-indexes on Home construction (1.73×), Justice (2.49×), Unique Gifts (1.98×), and Birthday Gifts (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.