Rascasse Audience Intelligence

Michelada Audience in United States

A data profile of the people who buy, follow and care about Michelada in United States — modelled from more than twelve digital signal sources. Michelada has an estimated audience of 481,800 people in United States.

#72among Alcohol in United States#11556among Topic in United States#2000in Food & Beverages

The average Michelada fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Liga MX, Whataburger, The UPS Store, with strongest over-indexing on Liga MX (8.18× the country average).

Demographically, the Michelada audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelada fan in United States is balanced, around 35.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liga MX.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelada profile in United States.

Audience size
482K
in United States
Gender
46.3%♀
53.7% male
Age
35.0
average years
Country rank
#37477
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelada fans

46.3% are female, 53.7% are male, average age 35.0.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Michelada audience in United States
MetricValue
Female46.3%
Male53.7%
Average age35.0
Estimated audience size481,800
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Michelada audience in United States
Age bracketShare%
16-1921%
20-2931%
30-3923%
40-4917%
50+8%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Michelada audience comes from United States.

Worldwide audience distribution share by country for Michelada
CountryShare
United States44.6%
Mexico13.1%
Colombia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelada audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelada fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K2.17×
02California~100K2.11×
03Nevada~9K2.02×
04Arizona~20K1.70×
05New Mexico~4K1.64×
06Colorado~10K1.46×
07Illinois~20K1.38×
08Oregon~7K1.27×
09Washington~10K1.19×
10Kansas~5K1.19×
11Oklahoma~6K1.17×
12Nebraska~3K1.17×
13Washington, District of Columbia~2K1.15×
14Hawaii~2K1.12×
15Florida~30K1.07×
16New York~30K1.07×
17Idaho~3K1.07×
18Arkansas~4K1.03×
19Georgia~10K0.97×
20Indiana~9K0.97×
21North Carolina~10K0.94×
22Wisconsin~7K0.94×
23Alaska<1K0.94×
24Utah~4K0.93×
25Wyoming<1K0.93×
26Louisiana~6K0.92×
27Tennessee~9K0.91×
28Montana~1K0.90×
29Minnesota~6K0.85×
30Iowa~3K0.85×
31Maryland~7K0.83×
32New Jersey~10K0.82×
33Virginia~10K0.82×
34Kentucky~5K0.82×
35South Carolina~6K0.81×
36Rhode Island~1K0.81×
37Massachusetts~8K0.80×
38Delaware~1K0.80×
39South Dakota<1K0.80×
40North Dakota<1K0.79×
41Alabama~5K0.77×
42Connecticut~4K0.77×
43Missouri~6K0.76×
44Mississippi~3K0.69×
45Maine~1K0.67×
46New Hampshire~1K0.66×
47Michigan~8K0.64×
48Pennsylvania~10K0.63×
49Ohio~9K0.60×
50West Virginia~1K0.57×
Fig. 06

Affinity by region

Affinity by region — Michelada, United States
0.57×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelada audience
#·InterestCategoryAffinity×
01MaggiFood & Beverages15.88×
02Liga MXSports8.18×
03WhataburgerFood & Beverages4.29×
04Street foodFood & Beverages3.14×
05RumFood & Beverages2.96×
06TicketmasterTravel & Leisure2.56×
07LivemusicMusic & Radio2.53×
08Spanish languagePolitics & Society2.38×
09The UPS StoreShopping2.28×
10WingstopFood & Beverages2.16×
11Property finderHome & Garden2.14×
12Panda ExpressFood & Beverages2.06×
13Pizza HutFood & Beverages1.95×
147-ElevenShopping1.95×
15T-MobileTechnology & Electronics1.86×
16Domino's PizzaFood & Beverages1.83×
17CocktailFood & Beverages1.76×
18Take-outFood & Beverages1.73×
19AutoZoneCars & Mobility1.66×
20GrillingFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelada audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.66×
IndulgenceJOY1.43×
Price SensitivityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelada audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Early Adopter MentalityPOWER0.66×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelada have in United States?

Michelada has an estimated audience of 481,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michelada fans?

46.3% of Michelada fans are female, 53.7% are male, with an average age of 35.0 years.

03

Which brands do Michelada fans like most?

Michelada fans show strongest brand affinity for Liga MX (8.18×), Whataburger (4.29×), and The UPS Store (2.28×) over the country average.

04

Where do Michelada fans live in United States?

Michelada fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Michelada fans also like?

Beyond Michelada itself, the audience over-indexes on Whataburger (4.29×), The UPS Store (2.28×), Street food (3.14×), and Ticketmaster (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Michelada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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