Michigan Humane Society Audience in United States

Michigan Humane Society logo

Michigan Humane Society has an estimated audience of 459,402 people in United States. 80.3% are female, 19.7% are male, average age 41.3. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Khan Academy, Fernando Alonso, Mushroom hunting, This Is Us (TV series), Autism Awareness.

The average Michigan Humane Society fan in United States is 41.3 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Khan Academy, Fernando Alonso, Mushroom hunting, with strongest over-indexing on Khan Academy (33.2× the country average). Demographically, the Michigan Humane Society audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Michigan Humane Society fans

Demographic split for Michigan Humane Society audience in United States
MetricValue
Female80.3%
Male19.7%
Average age41.3
Estimated audience size459,402

Audience persona

The typical Michigan Humane Society fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Michigan Humane Society in United States
RegionReachAffinity
Michigan344,55243.04×
Ohio5,7890.41×
Indiana4,2770.51×
Florida3,7080.12×
Illinois3,1820.21×
New York2,5790.1×
California1,8240.04×
Texas1,7430.04×
Virginia1,6920.15×
Wisconsin1,6180.23×
Pennsylvania1,2890.08×
North Carolina1,2240.09×
Tennessee1,1750.13×
Georgia1,0760.08×
Kentucky1,0390.18×
Arizona8980.1×
Colorado7790.11×
Maryland6030.08×
Washington5920.06×
South Carolina5530.08×
Missouri5500.07×
Massachusetts5340.06×
Minnesota5150.08×
Mississippi5130.14×
Hawaii4860.25×
Alabama4540.07×
Louisiana4530.08×
Arkansas4180.11×
Oklahoma4090.08×
Nevada3890.09×
West Virginia3890.18×
Alaska3880.39×
Kansas3590.1×
Idaho3590.16×
New Jersey3510.03×
Iowa3410.09×
Connecticut3390.07×
Montana3380.27×
Maine3350.2×
South Dakota3340.31×
Oregon3320.06×
North Dakota3250.34×
New Hampshire3200.18×
Wyoming3140.46×
Nebraska3130.14×
New Mexico3120.14×
Rhode Island3090.21×
Utah3050.07×
Vermont3040.38×
Delaware2770.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan Humane Society audience
BrandAffinityCategory
Khan Academy33.2×Business & Career
Fernando Alonso84.24×Sports
Mushroom hunting134.03×Home & Garden
This Is Us (TV series)29.82×Movies & TV
Autism Awareness19.03×Health
Once Upon a Time (TV series)32.02×Movies & TV
Diabetes mellitus awareness12.48×Health
Detroit Red Wings22.63×Sports
Detroit Tigers11.16×Sports
Kumon45.35×Business & Career
Full House26.62×Movies & TV
Max Verstappen20×Sports
The Good Wife35.11×Movies & TV
Microblogging12.67×Technology & Electronics
Kings Island41.49×Travel & Leisure
Horoscope13.08×Health
Jane the Virgin27.63×Movies & TV
Dominican Republic10.98×Travel & Leisure
Singer-songwriter5.51×Music & Radio
SeaWorld San Diego25.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan Humane Society audience
TraitClusterScore
Family OrientationCONSERVATISM4.71
Risk AppetiteTHRILL2.47
Luxury OrientationPREMIUM1.62
ExtroversionTHRILL1.61
Community OrientationOPEN1.5
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Michigan Humane Society
CountryShare
United States96.8%
United Kingdom1.0%
Canada0.4%

See Michigan Humane Society audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Michigan Humane Society have in United States?

Michigan Humane Society has an estimated audience of 459,402 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan Humane Society fans?

80.3% of Michigan Humane Society fans are female, 19.7% are male, with an average age of 41.3 years.

Which brands do Michigan Humane Society fans like most?

Michigan Humane Society fans show strongest brand affinity for Khan Academy (33.2×), Fernando Alonso (84.24×), and Mushroom hunting (134.03×) over the country average.

Where do Michigan Humane Society fans live in United States?

Michigan Humane Society fans in United States are most concentrated in Michigan (reach 344,552), Ohio (reach 5,789), and Indiana (reach 4,277). These three regions account for the largest share of the active audience.

What other brands do Michigan Humane Society fans also like?

Beyond Michigan Humane Society itself, the audience over-indexes on Fernando Alonso (84.24×), Mushroom hunting (134.03×), This Is Us (TV series) (29.82×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Humane Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.