Rascasse Audience Intelligence

Michigan Humane Society Audience in United States

A data profile of the people who buy, follow and care about Michigan Humane Society in United States — modelled from more than twelve digital signal sources. Michigan Humane Society has an estimated audience of 458,844 people in United States.

#98among Charity in United States#458among NGO / Political Party in United States#2139in Politics & Society

The average Michigan Humane Society fan in United States is 41.3 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Mushroom hunting, Khan Academy, This Is Us (TV series), with strongest over-indexing on Mushroom hunting (305.56× the country average).

Demographically, the Michigan Humane Society audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan Humane Society fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Mushroom hunting.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan Humane Society profile in United States.

Audience size
459K
in United States
Gender
80.3%♀
19.7% male
Age
41.3
average years
Country rank
#38513
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan Humane Society fans

80.3% are female, 19.7% are male, average age 41.3.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for Michigan Humane Society audience in United States
MetricValue
Female80.3%
Male19.7%
Average age41.3
Estimated audience size458,844
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Michigan Humane Society audience in United States
Age bracketShare%
16-197%
20-2926%
30-3927%
40-4918%
50+23%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Michigan Humane Society audience comes from United States.

Worldwide audience distribution share by country for Michigan Humane Society
CountryShare
United States96.8%
United Kingdom1.0%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan Humane Society audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan Humane Society fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K43.04×
02Alaska<1K0.92×
03North Dakota<1K0.90×
04Vermont<1K0.89×
05Rhode Island~1K0.88×
06South Dakota<1K0.88×
07Montana~1K0.87×
08Delaware~1K0.86×
09New Mexico~2K0.85×
10West Virginia~2K0.85×
11Mississippi~3K0.84×
12Idaho~2K0.84×
13Nebraska~2K0.84×
14New Hampshire~2K0.84×
15Maine~1K0.84×
16Oklahoma~4K0.83×
17Arkansas~3K0.83×
18Kansas~3K0.83×
19Washington, District of Columbia~1K0.83×
20Connecticut~4K0.82×
21Utah~3K0.82×
22Iowa~3K0.82×
23Louisiana~5K0.81×
24Oregon~4K0.81×
25Nevada~4K0.81×
26Hawaii~2K0.81×
27Alabama~5K0.80×
28New Jersey~9K0.79×
29Missouri~6K0.76×
30South Carolina~5K0.76×
31Maryland~6K0.75×
32Minnesota~5K0.73×
33Washington~7K0.72×
34Kentucky~4K0.71×
35Colorado~5K0.70×
36Massachusetts~6K0.68×
37Indiana~6K0.68×
38Arizona~6K0.67×
39Tennessee~6K0.63×
40North Carolina~8K0.61×
41Wisconsin~4K0.60×
42Pennsylvania~9K0.58×
43Georgia~8K0.58×
44Virginia~6K0.55×
45Ohio~7K0.52×
46Texas~20K0.49×
47California~20K0.46×
48Illinois~7K0.43×
49New York~10K0.41×
50Florida~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Michigan Humane Society, United States
0.38×1.00×43.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan Humane Society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan Humane Society audience
#·InterestCategoryAffinity×
01Mushroom huntingHome & Garden305.56×
02Friday Night Lights (TV series)Movies & TV52.84×
03Dutch WonderlandTravel & Leisure52.00×
04Fernando AlonsoSports45.45×
05Kings IslandTravel & Leisure45.37×
06America's Test KitchenFood & Beverages44.68×
07The Good WifeMovies & TV40.79×
08KumonBusiness & Career38.48×
09This Is Us (TV series)Movies & TV36.60×
10Once Upon a Time (TV series)Movies & TV34.43×
11Khan AcademyBusiness & Career34.24×
12Jane the VirginMovies & TV33.17×
13SeaWorld San DiegoTravel & Leisure30.83×
14Full HouseMovies & TV30.33×
15Knott's Berry FarmTravel & Leisure23.95×
16Detroit Red WingsSports22.75×
17Hell's Kitchen (U.S. TV series)Movies & TV20.40×
18Pet Supplies PlusShopping19.59×
19Detroit TigersSports14.02×
20HatchbackCars & Mobility11.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan Humane Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan Humane Society audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.01×
Convenience OrientationPREMIUM2.12×
Community OrientationOPEN2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan Humane Society audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.92×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan Humane Society have in United States?

Michigan Humane Society has an estimated audience of 458,844 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Michigan Humane Society fans?

80.3% of Michigan Humane Society fans are female, 19.7% are male, with an average age of 41.3 years.

03

Which brands do Michigan Humane Society fans like most?

Michigan Humane Society fans show strongest brand affinity for Mushroom hunting (305.56×), Khan Academy (34.24×), and This Is Us (TV series) (36.6×) over the country average.

04

Where do Michigan Humane Society fans live in United States?

Michigan Humane Society fans in United States are most concentrated in Michigan (reach ~300K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan Humane Society fans also like?

Beyond Michigan Humane Society itself, the audience over-indexes on Khan Academy (34.24×), This Is Us (TV series) (36.6×), Detroit Tigers (14.02×), and Once Upon a Time (TV series) (34.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Humane Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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