Mushroom hunting Audience in United States

Mushroom hunting logo

Mushroom hunting has an estimated audience of 260,658 people in United States. 43.5% are female, 56.5% are male, average age 40.1. Top regions: Indiana, Ohio, California. Top brand affinities: Michigan Humane Society, Wild fisheries, Spearfishing, Trophy hunting, Water.

The average Mushroom hunting fan in United States is 40.1 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, California. Top brand affinities include Michigan Humane Society, Wild fisheries, Spearfishing, with strongest over-indexing on Michigan Humane Society (305.56× the country average). Demographically, the Mushroom hunting audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mushroom hunting fans

Demographic split for Mushroom hunting audience in United States
MetricValue
Female43.5%
Male56.5%
Average age40.1
Estimated audience size260,658

Audience persona

The typical Mushroom hunting fan in United States is more male, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Michigan Humane Society.

Top regions in United States

Top regions ranked by reach for Mushroom hunting in United States
RegionReachAffinity
Indiana16,8513.54×
Ohio15,2591.9×
California14,7470.51×
Missouri11,2582.68×
Illinois11,2141.29×
Michigan10,2251.5×
Texas7,6940.34×
Kentucky6,9342.12×
Washington6,5001.24×
Pennsylvania6,0950.69×
Florida5,8420.33×
Iowa5,8202.71×
Oregon5,6981.91×
New York5,5510.38×
Virginia4,5470.72×
Tennessee4,3550.83×
Minnesota3,8011.02×
Kansas3,7851.84×
North Carolina3,5700.46×
Wisconsin3,5700.91×
Georgia3,0980.39×
Nebraska2,9802.28×
Oklahoma2,9161.01×
Colorado2,8200.69×
Massachusetts2,1190.41×
Maryland2,0610.46×
West Virginia2,0201.66×
Arkansas1,9250.9×
New Jersey1,9220.29×
Arizona1,6010.3×
South Carolina1,5320.39×
Alabama1,2730.35×
Idaho1,1190.86×
Louisiana1,1190.33×
Mississippi1,0490.49×
Utah1,0420.45×
Connecticut9760.37×
South Dakota8921.48×
New Mexico7880.6×
Nevada7850.31×
New Hampshire7610.74×
Montana7531.04×
Alaska6911.24×
Maine6880.74×
North Dakota6271.17×
Hawaii6110.55×
Vermont5871.28×
Wyoming5601.45×
Rhode Island5510.66×
Delaware4930.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mushroom hunting audience
BrandAffinityCategory
Michigan Humane Society305.56×Politics & Society
Wild fisheries6.21×Travel & Leisure
Spearfishing6.08×Sports
Trophy hunting4.61×Sports
Water2.54×Food & Beverages
Catfish (film)14.12×Movies & TV
Nature2.2×Home & Garden
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Turkey hunting3.94×Sports
Fox hunting4.13×Sports
Bass fishing4.24×Sports
Fishing tackle4.4×Sports
Rock music1.87×Music & Radio
Rural King6.2×Home & Garden
Smallmouth bass6.48×Pets & Animals
Fox News Channel1.78×Movies & TV
Haul truck4.41×Cars & Mobility
Bass (fish)5.99×Pets & Animals
Fungus5.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mushroom hunting audience
TraitClusterScore
MindfulnessBALANCE2.15
SustainabilityBALANCE2.04
PatriotismCONSERVATISM1.9
DIY MentalityTHRILL1.86
Sports ActivityPOWER1.84
Risk AppetiteTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Mushroom hunting
CountryShare
United States50.2%
Poland7.0%
Finland5.6%

See Mushroom hunting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mushroom hunting have in United States?

Mushroom hunting has an estimated audience of 260,658 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Mushroom hunting fans?

43.5% of Mushroom hunting fans are female, 56.5% are male, with an average age of 40.1 years.

Which brands do Mushroom hunting fans like most?

Mushroom hunting fans show strongest brand affinity for Michigan Humane Society (305.56×), Wild fisheries (6.21×), and Spearfishing (6.08×) over the country average.

Where do Mushroom hunting fans live in United States?

Mushroom hunting fans in United States are most concentrated in Indiana (reach 16,851), Ohio (reach 15,259), and California (reach 14,747). These three regions account for the largest share of the active audience.

What other brands do Mushroom hunting fans also like?

Beyond Mushroom hunting itself, the audience over-indexes on Wild fisheries (6.21×), Spearfishing (6.08×), Trophy hunting (4.61×), and Water (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mushroom hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.