Mushroom hunting Audience in United States

Mushroom hunting has an estimated audience of 260,658 people in United States. 43.5% are female, 56.5% are male, average age 40.1. Top regions: Indiana, Ohio, California. Top brand affinities: Michigan Humane Society, Wild fisheries, Spearfishing, Trophy hunting, Water.
The average Mushroom hunting fan in United States is 40.1 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, California. Top brand affinities include Michigan Humane Society, Wild fisheries, Spearfishing, with strongest over-indexing on Michigan Humane Society (305.56× the country average). Demographically, the Mushroom hunting audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mushroom hunting fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 40.1 |
| Estimated audience size | 260,658 |
Audience persona
The typical Mushroom hunting fan in United States is more male, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Michigan Humane Society.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Indiana | 16,851 | 3.54× |
| Ohio | 15,259 | 1.9× |
| California | 14,747 | 0.51× |
| Missouri | 11,258 | 2.68× |
| Illinois | 11,214 | 1.29× |
| Michigan | 10,225 | 1.5× |
| Texas | 7,694 | 0.34× |
| Kentucky | 6,934 | 2.12× |
| Washington | 6,500 | 1.24× |
| Pennsylvania | 6,095 | 0.69× |
| Florida | 5,842 | 0.33× |
| Iowa | 5,820 | 2.71× |
| Oregon | 5,698 | 1.91× |
| New York | 5,551 | 0.38× |
| Virginia | 4,547 | 0.72× |
| Tennessee | 4,355 | 0.83× |
| Minnesota | 3,801 | 1.02× |
| Kansas | 3,785 | 1.84× |
| North Carolina | 3,570 | 0.46× |
| Wisconsin | 3,570 | 0.91× |
| Georgia | 3,098 | 0.39× |
| Nebraska | 2,980 | 2.28× |
| Oklahoma | 2,916 | 1.01× |
| Colorado | 2,820 | 0.69× |
| Massachusetts | 2,119 | 0.41× |
| Maryland | 2,061 | 0.46× |
| West Virginia | 2,020 | 1.66× |
| Arkansas | 1,925 | 0.9× |
| New Jersey | 1,922 | 0.29× |
| Arizona | 1,601 | 0.3× |
| South Carolina | 1,532 | 0.39× |
| Alabama | 1,273 | 0.35× |
| Idaho | 1,119 | 0.86× |
| Louisiana | 1,119 | 0.33× |
| Mississippi | 1,049 | 0.49× |
| Utah | 1,042 | 0.45× |
| Connecticut | 976 | 0.37× |
| South Dakota | 892 | 1.48× |
| New Mexico | 788 | 0.6× |
| Nevada | 785 | 0.31× |
| New Hampshire | 761 | 0.74× |
| Montana | 753 | 1.04× |
| Alaska | 691 | 1.24× |
| Maine | 688 | 0.74× |
| North Dakota | 627 | 1.17× |
| Hawaii | 611 | 0.55× |
| Vermont | 587 | 1.28× |
| Wyoming | 560 | 1.45× |
| Rhode Island | 551 | 0.66× |
| Delaware | 493 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michigan Humane Society | 305.56× | Politics & Society |
| Wild fisheries | 6.21× | Travel & Leisure |
| Spearfishing | 6.08× | Sports |
| Trophy hunting | 4.61× | Sports |
| Water | 2.54× | Food & Beverages |
| Catfish (film) | 14.12× | Movies & TV |
| Nature | 2.2× | Home & Garden |
| Food | 1.65× | Food & Beverages |
| United States | 1.78× | Travel & Leisure |
| Turkey hunting | 3.94× | Sports |
| Fox hunting | 4.13× | Sports |
| Bass fishing | 4.24× | Sports |
| Fishing tackle | 4.4× | Sports |
| Rock music | 1.87× | Music & Radio |
| Rural King | 6.2× | Home & Garden |
| Smallmouth bass | 6.48× | Pets & Animals |
| Fox News Channel | 1.78× | Movies & TV |
| Haul truck | 4.41× | Cars & Mobility |
| Bass (fish) | 5.99× | Pets & Animals |
| Fungus | 5.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.15 |
| Sustainability | BALANCE | 2.04 |
| Patriotism | CONSERVATISM | 1.9 |
| DIY Mentality | THRILL | 1.86 |
| Sports Activity | POWER | 1.84 |
| Risk Appetite | THRILL | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.2% |
| Poland | 7.0% |
| Finland | 5.6% |
See Mushroom hunting audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mushroom hunting have in United States?
Mushroom hunting has an estimated audience of 260,658 people in United States, concentrated in Indiana and Ohio.
What is the gender split and age of Mushroom hunting fans?
43.5% of Mushroom hunting fans are female, 56.5% are male, with an average age of 40.1 years.
Which brands do Mushroom hunting fans like most?
Mushroom hunting fans show strongest brand affinity for Michigan Humane Society (305.56×), Wild fisheries (6.21×), and Spearfishing (6.08×) over the country average.
Where do Mushroom hunting fans live in United States?
Mushroom hunting fans in United States are most concentrated in Indiana (reach 16,851), Ohio (reach 15,259), and California (reach 14,747). These three regions account for the largest share of the active audience.
What other brands do Mushroom hunting fans also like?
Beyond Mushroom hunting itself, the audience over-indexes on Wild fisheries (6.21×), Spearfishing (6.08×), Trophy hunting (4.61×), and Water (2.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mushroom hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.