A data profile of the people who buy, follow and care about Mike Fisher (ice hockey) in United States — modelled from more than twelve digital signal sources. Mike Fisher (ice hockey) has an estimated audience of 430,356 people in United States.
The average Mike Fisher (ice hockey) fan in United States is 32.7 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Dallas Cowboys, Ice hockey, NHL, with strongest over-indexing on Dallas Cowboys (12.09× the country average).
Demographically, the Mike Fisher (ice hockey) audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mike Fisher (ice hockey) fan in United States is more female, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Dallas Cowboys.
The key figures that characterise the Mike Fisher (ice hockey) profile in United States.
83.0% are female, 17.0% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 32.7 |
| Estimated audience size | 430,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 7% |
Where the Mike Fisher (ice hockey) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~20K | 1.90× | |
| 02 | Oklahoma | ~8K | 1.36× | |
| 03 | North Dakota | ~1K | 1.27× | |
| 04 | Kentucky | ~8K | 1.25× | |
| 05 | Minnesota | ~9K | 1.24× | |
| 06 | Michigan | ~20K | 1.18× | |
| 07 | Missouri | ~9K | 1.18× | |
| 08 | Arkansas | ~5K | 1.18× | |
| 09 | Wisconsin | ~9K | 1.15× | |
| 10 | Idaho | ~3K | 1.15× | |
| 11 | Iowa | ~5K | 1.14× | |
| 12 | Pennsylvania | ~20K | 1.12× | |
| 13 | Ohio | ~20K | 1.12× | |
| 14 | West Virginia | ~3K | 1.12× | |
| 15 | Montana | ~2K | 1.12× | |
| 16 | South Carolina | ~8K | 1.09× | |
| 17 | North Carolina | ~20K | 1.08× | |
| 18 | South Dakota | ~1K | 1.06× | |
| 19 | Indiana | ~10K | 1.05× | |
| 20 | Mississippi | ~4K | 1.05× | |
| 21 | Kansas | ~4K | 1.03× | |
| 22 | Nebraska | ~3K | 1.02× | |
| 23 | Maine | ~2K | 1.02× | |
| 24 | Utah | ~4K | 0.97× | |
| 25 | Alabama | ~7K | 0.96× | |
| 26 | Louisiana | ~6K | 0.95× | |
| 27 | Colorado | ~7K | 0.94× | |
| 28 | New Hampshire | ~2K | 0.94× | |
| 29 | Delaware | ~1K | 0.94× | |
| 30 | Virginia | ~10K | 0.93× | |
| 31 | Rhode Island | ~1K | 0.93× | |
| 32 | Vermont | <1K | 0.93× | |
| 33 | Massachusetts | ~9K | 0.92× | |
| 34 | Illinois | ~20K | 0.91× | |
| 35 | Georgia | ~10K | 0.91× | |
| 36 | Connecticut | ~4K | 0.90× | |
| 37 | New Mexico | ~2K | 0.89× | |
| 38 | Florida | ~30K | 0.88× | |
| 39 | Nevada | ~4K | 0.88× | |
| 40 | Texas | ~40K | 0.85× | |
| 41 | New Jersey | ~10K | 0.85× | |
| 42 | Hawaii | ~2K | 0.84× | |
| 43 | Alaska | <1K | 0.81× | |
| 44 | Oregon | ~5K | 0.80× | |
| 45 | New York | ~20K | 0.79× | |
| 46 | Washington | ~8K | 0.79× | |
| 47 | Maryland | ~7K | 0.77× | |
| 48 | Arizona | ~8K | 0.74× | |
| 49 | Washington, District of Columbia | ~1K | 0.73× | |
| 50 | California | ~40K | 0.65× |
The strongest cross-interests of the Mike Fisher (ice hockey) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Francisco Giants | Sports | 14.42× | ||
| 02 | Dallas Cowboys | Sports | 12.09× | ||
| 03 | Tampa Bay Buccaneers | Sports | 9.53× | ||
| 04 | Russell Wilson | Sports | 8.81× | ||
| 05 | Seattle Seahawks | Sports | 8.59× | ||
| 06 | Ice hockey | Sports | 8.56× | ||
| 07 | NHL | Sports | 8.36× | ||
| 08 | Cleveland Browns | Sports | 8.17× | ||
| 09 | New York Giants | Sports | 7.42× | ||
| 10 | Aaron Rodgers | Sports | 6.79× | ||
| 11 | Minnesota Vikings | Sports | 6.18× | ||
| 12 | Boston Celtics | Sports | 6.09× | ||
| 13 | Pittsburgh Steelers | Sports | 5.55× | ||
| 14 | Kansas City Chiefs | Sports | 5.26× | ||
| 15 | Chicago Bears | Sports | 5.12× | ||
| 16 | Internet & Social Media | 2.98× | |||
| 17 | Breaking news | Movies & TV | 2.83× | ||
| 18 | Donald Trump | Politics & Society | 2.47× | ||
| 19 | Cooking | Food & Beverages | 2.26× | ||
| 20 | NFL | Sports | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Social Media Usage | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.49× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.77× |
Mike Fisher (ice hockey) has an estimated audience of 430,356 people in United States, concentrated in Texas and California.
83.0% of Mike Fisher (ice hockey) fans are female, 17.0% are male, with an average age of 32.7 years.
Mike Fisher (ice hockey) fans show strongest brand affinity for Dallas Cowboys (12.09×), Ice hockey (8.56×), and NHL (8.36×) over the country average.
Mike Fisher (ice hockey) fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Mike Fisher (ice hockey) itself, the audience over-indexes on Ice hockey (8.56×), NHL (8.36×), San Francisco Giants (14.42×), and Tampa Bay Buccaneers (9.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mike Fisher (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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