Rascasse Audience Intelligence

Milgram Target Market in United States

A data profile of the people who buy, follow and care about Milgram in United States — modelled from more than twelve digital signal sources. Milgram has an estimated audience of 431,143 people in United States.

#8among Logistics in United States#4126among Brand in United States#2459in Business & Career

The average Milgram fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FedEx, Logistics, Public transport, with strongest over-indexing on FedEx (5.37× the country average).

Demographically, the Milgram audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milgram fan in United States is more male, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milgram profile in United States.

Audience size
431K
in United States
Gender
31.3%♀
68.7% male
Age
44.7
average years
Country rank
#39869
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Milgram

31.3% are female, 68.7% are male, average age 44.7.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Milgram audience in United States
MetricValue
Female31.3%
Male68.7%
Average age44.7
Estimated audience size431,143
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Milgram audience in United States
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4927%
50+29%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Milgram audience comes from United States.

Worldwide audience distribution share by country for Milgram
CountryShare
United States28.0%
Japan11.5%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milgram audience in United States is strongest.

Fig. 05

Top regions by affinity

Milgram customers by region in United States
#RegionReachAffinity×
01Connecticut~6K1.27×
02Massachusetts~10K1.26×
03California~60K1.23×
04Oregon~6K1.21×
05Idaho~3K1.19×
06Pennsylvania~20K1.13×
07Washington~10K1.13×
08Vermont<1K1.12×
09Hawaii~2K1.11×
10New York~30K1.10×
11Virginia~10K1.08×
12Indiana~9K1.08×
13New Hampshire~2K1.07×
14Utah~4K1.06×
15New Jersey~10K1.05×
16Maine~2K1.05×
17North Carolina~10K1.04×
18Rhode Island~2K1.04×
19Missouri~8K1.03×
20Kansas~4K1.03×
21Maryland~8K1.02×
22Illinois~20K1.01×
23Nebraska~2K1.00×
24Washington, District of Columbia~1K1.00×
25Montana~1K0.99×
26North Dakota<1K0.99×
27Wisconsin~7K0.98×
28West Virginia~2K0.98×
29Michigan~10K0.97×
30Minnesota~6K0.97×
31Kentucky~6K0.97×
32Iowa~4K0.97×
33Arkansas~4K0.96×
34Alaska<1K0.96×
35Ohio~10K0.94×
36Colorado~7K0.94×
37South Dakota<1K0.94×
38Texas~40K0.93×
39Georgia~10K0.93×
40Arizona~9K0.93×
41Nevada~4K0.93×
42Delaware~1K0.92×
43Oklahoma~5K0.91×
44Florida~30K0.90×
45New Mexico~2K0.90×
46South Carolina~6K0.88×
47Louisiana~5K0.84×
48Tennessee~7K0.81×
49Mississippi~3K0.81×
50Alabama~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Milgram, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milgram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milgram audience
#·InterestCategoryAffinity×
01PeugeotCars & Mobility8.76×
02FedExBusiness & Career5.37×
03Public transportCars & Mobility4.04×
04LogisticsBusiness & Career3.62×
05InnovationBusiness & Career3.38×
06Dump truckCars & Mobility3.04×
07Rail transportTravel & Leisure3.02×
08Solar energyHome & Garden2.90×
09United Parcel ServiceBusiness & Career2.82×
10Discount TireShopping2.69×
11Renewable energyBusiness & Career2.68×
12Credit (finance)Business & Career2.31×
13Used carCars & Mobility2.20×
14United States Postal ServiceBusiness & Career2.00×
15Mortgage loansBusiness & Career1.76×
16BankingBusiness & Career1.67×
17Credit cardsBusiness & Career1.63×
18SUVsCars & Mobility1.60×
19InsuranceBusiness & Career1.59×
20EBayShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milgram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milgram audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
PatriotismCONSERVATISM2.11×
Need for SecurityCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milgram audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
CreativityOPEN0.79×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Milgram's target market in United States?

Milgram's target market in United States covers an estimated 431,143 people, concentrated in California and Texas.

02

What is the gender split and age of Milgram customers?

31.3% of the Milgram audience are female, 68.7% are male, with an average age of 44.7 years.

03

Which brands do Milgram fans like most?

Milgram fans show strongest brand affinity for FedEx (5.37×), Logistics (3.62×), and Public transport (4.04×) over the country average.

04

Where do Milgram fans live in United States?

Milgram fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Milgram fans also like?

Beyond Milgram itself, the audience over-indexes on Logistics (3.62×), Public transport (4.04×), Innovation (3.38×), and United Parcel Service (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in United States

See Milgram audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milgram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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