Milgram Audience in United States
Milgram has an estimated audience of 444,923 people in United States. 37.5% are female, 62.5% are male, average age 44.5. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Enterprise Rent-A-Car.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (10.32× the country average). Demographically, the Milgram audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Milgram fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 44.5 |
| Estimated audience size | 444,923 |
Audience persona
The typical Milgram fan in United States is more male, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.32× | Business & Career |
| Google Maps | 9.37× | Internet & Social Media |
| CarGurus | 13.8× | Cars & Mobility |
| Indeed.com | 7.87× | Business & Career |
| Enterprise Rent-A-Car | 8.59× | Cars & Mobility |
| Circle K | 9.13× | Shopping |
| DeviantArt | 9.16× | Internet & Social Media |
| AccuWeather | 7.96× | Home & Garden |
| Aaron Rodgers | 7.85× | Sports |
| Bruce Willis | 8.41× | Movies & TV |
| Google News | 6.67× | News |
| Khan Academy | 9.18× | Business & Career |
| Beetlejuice | 5.26× | Movies & TV |
| Billy Bob Thornton | 9.21× | Movies & TV |
| ICloud | 9.61× | Technology & Electronics |
| Diane Keaton | 6.37× | Movies & TV |
| Blake Lively | 8.71× | Movies & TV |
| Jeff Bezos | 10.07× | Business & Career |
| Apple Store | 6.7× | Shopping |
| Clint Eastwood | 7.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.88 |
| Need for Security | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.73 |
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 9.8% |
| Germany | 8.0% |
See Milgram audiences in other countries
More Logistics audiences in United States
- United States Postal Service (59,399,951)
- United Parcel Service (38,559,220)
- FedEx (34,262,010)
- XPO Logistics (1,591,375)
- DHL Express (1,097,408)
How to read this data
Audience size is the estimated number of people in United States who actively search for Milgram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.