Milgram Audience in United States
Milgram has an estimated audience of 444,923 people in United States. 37.5% are female, 62.5% are male, average age 44.5. Top brand affinities: Hebe, Governor of Michigan, Goop, Vocal harmony, Wok.
Top brand affinities include Hebe, Governor of Michigan, Goop, with strongest over-indexing on Hebe (9.21× the country average). Demographically, the Milgram audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Milgram fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 44.5 |
| Estimated audience size | 444,923 |
Audience persona
The typical Milgram fan in United States is more male, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 9.21× | Home & Garden |
| Governor of Michigan | 10.22× | Politics & Society |
| Goop | 7.29× | Internet & Social Media |
| Vocal harmony | 5.42× | Music & Radio |
| Wok | 6.88× | Food & Beverages |
| Grinch | 4.21× | Movies & TV |
| Tipsy Elves | 9.82× | Shopping |
| Urban Outfitters | 1.79× | Shopping |
| Hipster | 8.71× | Politics & Society |
| Hibachi | 6.99× | Food & Beverages |
| Google Home | 5.65× | Technology & Electronics |
| Israel | 1.75× | Travel & Leisure |
| El Paso County, Colorado | 10.34× | Travel & Leisure |
| Grace Slick | 6.95× | Music & Radio |
| headspace | 7.39× | Health |
| Cherish (group) | 8.59× | Music & Radio |
| Fairy godmother | 5.25× | Literature |
| Jesse Plemons | 2.29× | Movies & TV |
| Electrolyte | 3.08× | Health |
| TV Fanatic | 6.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.88 |
| Need for Security | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.73 |
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 9.8% |
| Germany | 8.0% |
See Milgram audiences in other countries
More Logistics audiences in United States
- United States Postal Service (59,399,951)
- United Parcel Service (38,559,220)
- FedEx (34,262,010)
- XPO Logistics (1,591,375)
- DHL Express (1,097,408)
How to read this data
Audience size is the estimated number of people in United States who actively search for Milgram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.