Military branch Audience in United States

Military branch logo

Military branch has an estimated audience of 10,059,763 people in United States. 21.4% are female, 78.6% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: nbc chicago, WESH, ABC 7 Chicago, Graham Greene (actor), WFTV.

The average Military branch fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include nbc chicago, WESH, ABC 7 Chicago, with strongest over-indexing on nbc chicago (7.22× the country average). Demographically, the Military branch audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Military branch fans

Demographic split for Military branch audience in United States
MetricValue
Female21.4%
Male78.6%
Average age37.6
Estimated audience size10,059,763

Audience persona

The typical Military branch fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Military branch in United States
RegionReachAffinity
California1,358,6841.23×
Texas1,236,9911.43×
Florida828,2741.22×
New York424,0580.75×
Georgia419,5491.35×
North Carolina366,4491.21×
Illinois308,4750.92×
Pennsylvania291,7840.86×
Virginia283,8091.16×
Ohio274,8810.89×
Arizona245,3831.19×
Michigan221,2210.84×
Tennessee215,1581.07×
South Carolina201,1381.33×
Washington200,1360.99×
Maryland197,3681.14×
New Jersey196,2920.77×
Indiana186,3201.01×
Alabama174,2351.24×
Missouri162,0881×
Louisiana155,0801.2×
Oklahoma148,2761.33×
Colorado136,9100.86×
Massachusetts136,5850.69×
Nevada130,6801.34×
Wisconsin127,2380.84×
Kentucky124,6790.99×
Mississippi120,0301.45×
Minnesota117,4910.82×
Oregon103,6370.9×
Arkansas99,1351.2×
Connecticut80,7640.8×
Utah76,8840.85×
Kansas75,7950.96×
Iowa75,3500.91×
Hawaii62,4861.45×
New Mexico58,0961.15×
Nebraska51,8421.03×
West Virginia48,7711.04×
Idaho45,7520.91×
Washington, District of Columbia28,0780.93×
New Hampshire26,4710.67×
Maine24,0070.67×
Delaware23,7180.85×
Rhode Island22,7890.71×
Montana21,8870.78×
South Dakota21,2710.91×
North Dakota20,7111×
Alaska19,3130.9×
Wyoming11,2720.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Military branch audience
BrandAffinityCategory
nbc chicago7.22×Movies & TV
WESH2.13×Movies & TV
ABC 7 Chicago1.73×Movies & TV
Graham Greene (actor)1.81×
WFTV1.58×Movies & TV
Ken Griffey Jr.2.08×Sports
Nasal cavity2.09×Health
Wow! Wow! Wubbzy!1.92×Movies & TV
ABC TV2.63×Movies & TV
Julio Cesar Chavez Jr.1.71×Sports
WSVN1.64×Movies & TV
Grover Cleveland2.03×Politics & Society
Fernando Valenzuela2.31×Sports
Life of Pi1.74×Movies & TV
Iyanla Vanzant2.57×Business & Career
Equinix2.08×Business & Career
Arrietty2.16×Movies & TV
Better Off Dead (film)1.51×Movies & TV
Mother Goose2.49×Literature
Shelby Foote1.71×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Military branch audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
Sports ActivityPOWER1.4
ExtroversionTHRILL1.31
Pet OwnershipJOY1.25
IndividualismJOY1.15
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Military branch
CountryShare
United States48.2%
Brazil6.8%
Mexico3.5%

See Military branch audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Military branch have in United States?

Military branch has an estimated audience of 10,059,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Military branch fans?

21.4% of Military branch fans are female, 78.6% are male, with an average age of 37.6 years.

Which brands do Military branch fans like most?

Military branch fans show strongest brand affinity for nbc chicago (7.22×), WESH (2.13×), and ABC 7 Chicago (1.73×) over the country average.

Where do Military branch fans live in United States?

Military branch fans in United States are most concentrated in California (reach 1,358,684), Texas (reach 1,236,991), and Florida (reach 828,274). These three regions account for the largest share of the active audience.

What other brands do Military branch fans also like?

Beyond Military branch itself, the audience over-indexes on WESH (2.13×), ABC 7 Chicago (1.73×), Graham Greene (actor) (1.81×), and WFTV (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Military branch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.