Rascasse Audience Intelligence

Military branch Audience in United States

A data profile of the people who buy, follow and care about Military branch in United States — modelled from more than twelve digital signal sources. Military branch has an estimated audience of 10,059,763 people in United States.

#2276among Topic in United States#210in Politics & Society

The average Military branch fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlanta Braves, Discount Tire, Rail transport, with strongest over-indexing on Atlanta Braves (2.28× the country average).

Demographically, the Military branch audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Military branch fan in United States is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Military branch profile in United States.

Audience size
10.1M
in United States
Gender
21.4%♀
78.6% male
Age
37.6
average years
Country rank
#3560
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Military branch fans

21.4% are female, 78.6% are male, average age 37.6.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Military branch audience in United States
MetricValue
Female21.4%
Male78.6%
Average age37.6
Estimated audience size10,059,763
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Military branch audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Military branch audience comes from United States.

Worldwide audience distribution share by country for Military branch
CountryShare
United States48.2%
Brazil6.8%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Military branch audience in United States is strongest.

Fig. 05

Top regions by affinity

Military branch fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.44×
02Hawaii~60K1.38×
03Texas~1M1.36×
04Oklahoma~100K1.31×
05South Carolina~200K1.30×
06Alabama~200K1.28×
07Arkansas~100K1.25×
08Nevada~100K1.24×
09Georgia~400K1.23×
10Louisiana~200K1.17×
11New Mexico~60K1.17×
12Arizona~200K1.16×
13North Carolina~300K1.15×
14Virginia~300K1.12×
15California~1M1.11×
16Indiana~200K1.10×
17Florida~700K1.09×
18Maryland~200K1.07×
19West Virginia~50K1.05×
20Nebraska~50K1.04×
21Tennessee~200K1.03×
22Kansas~80K1.03×
23Missouri~200K1.01×
24Kentucky~100K1.01×
25Alaska~20K1.01×
26North Dakota~20K1.01×
27South Dakota~20K1.00×
28Washington~200K0.95×
29Idaho~50K0.94×
30Delaware~30K0.94×
31Iowa~80K0.93×
32Illinois~300K0.92×
33Washington, District of Columbia~30K0.91×
34Ohio~300K0.90×
35Montana~30K0.90×
36Oregon~100K0.89×
37Pennsylvania~300K0.88×
38Utah~80K0.85×
39Colorado~100K0.84×
40Wisconsin~100K0.84×
41Rhode Island~30K0.84×
42Minnesota~100K0.83×
43Maine~30K0.83×
44Connecticut~80K0.82×
45Vermont~10K0.82×
46Michigan~200K0.81×
47New Hampshire~30K0.81×
48New Jersey~200K0.75×
49New York~400K0.69×
50Massachusetts~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Military branch, United States
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Military branch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Military branch audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility3.01×
02Toyota HiluxCars & Mobility2.94×
03National Rifle AssociationPolitics & Society2.80×
04Chopper (motorcycle)Cars & Mobility2.56×
05Tom HardyMovies & TV2.52×
06Monopoly (game)Games2.48×
07Atlanta BravesSports2.28×
08CigarFood & Beverages2.06×
09Baltimore OriolesSports1.96×
10Automobile repair shopCars & Mobility1.87×
11WorkwearFashion & Accessoires1.84×
12Discount TireShopping1.75×
13Sustainable transportCars & Mobility1.74×
14The Daily CallerInternet & Social Media1.73×
15Rail transportTravel & Leisure1.66×
16FanaticsFashion & Accessoires1.61×
17Keanu ReevesMovies & TV1.61×
18Private equityBusiness & Career1.61×
19Standup paddleboardingSports1.56×
20Call of DutyGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Military branch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Military branch audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.40×
IndividualismJOY1.30×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Military branch audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
SustainabilityBALANCE0.60×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Military branch have in United States?

Military branch has an estimated audience of 10,059,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Military branch fans?

21.4% of Military branch fans are female, 78.6% are male, with an average age of 37.6 years.

03

Which brands do Military branch fans like most?

Military branch fans show strongest brand affinity for Atlanta Braves (2.28×), Discount Tire (1.75×), and Rail transport (1.66×) over the country average.

04

Where do Military branch fans live in United States?

Military branch fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Military branch fans also like?

Beyond Military branch itself, the audience over-indexes on Discount Tire (1.75×), Rail transport (1.66×), National Rifle Association (2.8×), and Chopper (motorcycle) (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Military branch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Military branch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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