Millennials Audience in United States

Millennials logo

Millennials has an estimated audience of 16,902,245 people in United States. 60.1% are female, 39.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Home staging, Holt Renfrew, Jeep Grand Cherokee (WJ).

The average Millennials fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Home staging, with strongest over-indexing on Jesse Plemons (2.27× the country average). Demographically, the Millennials audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Millennials fans

Demographic split for Millennials audience in United States
MetricValue
Female60.1%
Male39.9%
Average age36.1
Estimated audience size16,902,245

Audience persona

The typical Millennials fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Millennials in United States
RegionReachAffinity
California2,137,7851.15×
Texas1,546,7391.06×
Florida1,180,9021.03×
New York1,040,6031.1×
Illinois586,5921.04×
North Carolina580,3061.14×
Pennsylvania577,2221.01×
Georgia566,3161.09×
Ohio559,3081.07×
Michigan479,7981.09×
New Jersey443,0031.03×
Virginia430,8951.05×
Washington390,7181.15×
Arizona368,7321.07×
Tennessee365,3521.08×
Massachusetts344,0271.03×
Maryland321,3131.11×
Indiana317,6361.03×
Missouri293,5391.08×
South Carolina270,9051.07×
Colorado259,5560.97×
Alabama256,4761.09×
Wisconsin251,2700.99×
Louisiana232,0721.06×
Minnesota228,1650.94×
Oklahoma215,7261.15×
Kentucky215,6511.02×
Oregon194,4091×
Nevada163,9951×
Connecticut161,8880.95×
Arkansas146,3351.05×
Mississippi138,3260.99×
Iowa135,5180.97×
Kansas130,0760.98×
Utah128,3040.85×
New Mexico75,4620.89×
West Virginia73,8430.94×
Hawaii73,6841.01×
Nebraska73,5790.87×
Idaho71,5440.84×
New Hampshire68,8231.03×
Maine60,6421×
Rhode Island54,8991.02×
Washington, District of Columbia49,8220.98×
Montana41,0700.88×
Delaware38,8140.83×
Alaska37,5701.04×
North Dakota29,7890.86×
South Dakota27,7880.71×
Vermont25,4200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Millennials audience
BrandAffinityCategory
Jesse Plemons2.27×Movies & TV
Nebraska Cornhuskers football2.28×Sports
Home staging2.63×Home & Garden
Holt Renfrew5.78×Shopping
Jeep Grand Cherokee (WJ)2.66×Cars & Mobility
Charlamagne Tha God4.02×Movies & TV
Grammarly1.85×Business & Career
IS (Infinite Stratos)1.53×Literature
Iron Man (film)1.71×Movies & TV
Captain America (1990 film)1.6×Movies & TV
Nipsey Hussle2.08×Music & Radio
Hocus Pocus1.68×Movies & TV
Hayward, California3.74×Travel & Leisure
Queens College, City University of New York2.4×Business & Career
Glossier1.71×Beauty & Wellness
Atkins diet1.63×Health
Jaws1.69×Movies & TV
HomeSense1.56×Home & Garden
Certified diabetes educator3.89×Business & Career
Business English1.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Millennials audience
TraitClusterScore
ExtroversionTHRILL1.47
IndulgenceJOY1.2
Social Media UsageJOY1.2
Urban LifestyleOPEN1.19
Early Adopter MentalityPOWER1.18
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Millennials
CountryShare
United States40.0%
Japan5.9%
Philippines5.1%

See Millennials audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Millennials have in United States?

Millennials has an estimated audience of 16,902,245 people in United States, concentrated in California and Texas.

What is the gender split and age of Millennials fans?

60.1% of Millennials fans are female, 39.9% are male, with an average age of 36.1 years.

Which brands do Millennials fans like most?

Millennials fans show strongest brand affinity for Jesse Plemons (2.27×), Nebraska Cornhuskers football (2.28×), and Home staging (2.63×) over the country average.

Where do Millennials fans live in United States?

Millennials fans in United States are most concentrated in California (reach 2,137,785), Texas (reach 1,546,739), and Florida (reach 1,180,902). These three regions account for the largest share of the active audience.

What other brands do Millennials fans also like?

Beyond Millennials itself, the audience over-indexes on Nebraska Cornhuskers football (2.28×), Home staging (2.63×), Holt Renfrew (5.78×), and Jeep Grand Cherokee (WJ) (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Millennials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.