Mirror Audience in United States

Mirror logo

Mirror has an estimated audience of 9,068,521 people in United States. 62.9% are female, 37.1% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Israel, Governor of Michigan, Bank account, Vocal harmony.

The average Mirror fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Israel, Governor of Michigan, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Mirror audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mirror fans

Demographic split for Mirror audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.4
Estimated audience size9,068,521

Audience persona

The typical Mirror fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Mirror in United States
RegionReachAffinity
California1,207,4561.21×
Texas920,8801.18×
Florida729,1601.19×
New York596,4351.18×
Illinois330,7951.09×
Georgia330,1271.18×
Pennsylvania314,7011.03×
North Carolina305,0901.12×
Ohio280,0391×
New Jersey253,4041.1×
Michigan246,5371.04×
Virginia242,2751.1×
Tennessee197,7661.09×
Arizona196,1931.06×
Washington188,8861.04×
Massachusetts183,4891.03×
Indiana178,2821.08×
Maryland169,3451.09×
South Carolina152,3661.12×
Missouri146,0971×
Alabama145,0901.15×
Louisiana135,0871.16×
Colorado132,0680.92×
Wisconsin124,8130.91×
Minnesota121,6270.94×
Kentucky110,6900.97×
Oklahoma104,6621.04×
Oregon99,0640.95×
Connecticut98,0561.08×
Nevada85,5010.97×
Mississippi82,2591.1×
Utah80,9921×
Kansas77,8061.09×
Arkansas75,4741.01×
Iowa66,3810.89×
Nebraska44,0130.97×
New Mexico41,1020.9×
Idaho39,4770.87×
West Virginia36,8120.87×
Hawaii32,9970.85×
Washington, District of Columbia30,9271.13×
Rhode Island30,5881.06×
New Hampshire28,8640.81×
Maine27,2640.84×
Delaware22,9240.92×
Montana21,5000.85×
South Dakota16,9190.81×
North Dakota15,1400.81×
Alaska14,7760.76×
Vermont12,1670.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mirror audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Israel2.04×Travel & Leisure
Governor of Michigan6.4×Politics & Society
Bank account1.85×Business & Career
Vocal harmony3.33×Music & Radio
Goop3.86×Internet & Social Media
Kansas1.8×Travel & Leisure
Wok4.4×Food & Beverages
Historic site2.76×Arts & Culture
Kendra Scott1.81×Fashion & Accessoires
headspace5.28×Health
Grinch2.26×Movies & TV
Nebraska Cornhuskers football2×Sports
Jesse Plemons1.91×Movies & TV
Jeep Wagoneer3.13×Cars & Mobility
Cherish (group)5.88×Music & Radio
Hibachi4.17×Food & Beverages
Glossier2.72×Beauty & Wellness
Google Home3.12×Technology & Electronics
Urban horticulture1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mirror audience
TraitClusterScore
Design AffinityPREMIUM1.43
Quality AwarenessPREMIUM1.35
Price SensitivityPREMIUM1.34
ExtroversionTHRILL1.31
IndulgenceJOY1.22
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Mirror
CountryShare
United States18.0%
United Kingdom10.3%
Japan3.1%

See Mirror audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mirror have in United States?

Mirror has an estimated audience of 9,068,521 people in United States, concentrated in California and Texas.

What is the gender split and age of Mirror fans?

62.9% of Mirror fans are female, 37.1% are male, with an average age of 42.4 years.

Which brands do Mirror fans like most?

Mirror fans show strongest brand affinity for Fairy godmother (20.49×), Israel (2.04×), and Governor of Michigan (6.4×) over the country average.

Where do Mirror fans live in United States?

Mirror fans in United States are most concentrated in California (reach 1,207,456), Texas (reach 920,880), and Florida (reach 729,160). These three regions account for the largest share of the active audience.

What other brands do Mirror fans also like?

Beyond Mirror itself, the audience over-indexes on Israel (2.04×), Governor of Michigan (6.4×), Bank account (1.85×), and Vocal harmony (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.