Rascasse Audience Intelligence

Mirror Audience in United States

A data profile of the people who buy, follow and care about Mirror in United States — modelled from more than twelve digital signal sources. Mirror has an estimated audience of 9,068,521 people in United States.

#2488among Topic in United States#290in Home & Garden

The average Mirror fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, London, Genetics, with strongest over-indexing on Planet Fitness (1.63× the country average).

Demographically, the Mirror audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mirror fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mirror profile in United States.

Audience size
9.1M
in United States
Gender
62.9%♀
37.1% male
Age
42.4
average years
Country rank
#3945
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mirror fans

62.9% are female, 37.1% are male, average age 42.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Mirror audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.4
Estimated audience size9,068,521
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Mirror audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Mirror audience comes from United States.

Worldwide audience distribution share by country for Mirror
CountryShare
United States18.0%
United Kingdom10.3%
Japan3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mirror audience in United States is strongest.

Fig. 05

Top regions by affinity

Mirror fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.19×
02Louisiana~100K1.19×
03Texas~900K1.18×
04Kansas~80K1.18×
05California~1M1.15×
06Mississippi~90K1.14×
07New York~600K1.13×
08Alabama~100K1.11×
09South Carolina~200K1.10×
10Florida~700K1.08×
11North Carolina~300K1.08×
12New Jersey~200K1.07×
13Indiana~200K1.07×
14Virginia~200K1.06×
15Illinois~300K1.05×
16Oklahoma~100K1.05×
17Arizona~200K1.04×
18Tennessee~200K1.04×
19Maryland~200K1.04×
20Arkansas~80K1.04×
21Rhode Island~30K1.04×
22Kentucky~100K1.03×
23Utah~80K1.03×
24Washington, District of Columbia~30K1.03×
25Pennsylvania~300K1.02×
26Connecticut~90K1.02×
27Missouri~100K1.01×
28Michigan~200K1.00×
29Nebraska~40K0.99×
30Ohio~300K0.98×
31Massachusetts~200K0.98×
32Washington~200K0.97×
33New Mexico~40K0.95×
34Delaware~20K0.95×
35Nevada~80K0.94×
36Wisconsin~100K0.93×
37Oregon~100K0.93×
38Minnesota~100K0.92×
39Iowa~70K0.92×
40Idaho~40K0.92×
41North Dakota~20K0.92×
42West Virginia~40K0.91×
43South Dakota~20K0.91×
44Montana~20K0.89×
45Colorado~100K0.88×
46Hawaii~30K0.87×
47Maine~30K0.87×
48Alaska~20K0.86×
49New Hampshire~30K0.82×
50Vermont~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Mirror, United States
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mirror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mirror audience
#·InterestCategoryAffinity×
01TelescopeHome & Garden4.89×
02ChandelierHome & Garden4.54×
03Garden furnitureHome & Garden2.36×
04Diaper bagKids & Family2.01×
05Eyelash extensionsBeauty & Wellness1.85×
06LondonTravel & Leisure1.82×
07CabinetryHome & Garden1.71×
08CountertopHome & Garden1.70×
09CarpetHome & Garden1.67×
10Microwave ovenHome & Garden1.67×
11Planet FitnessSports1.63×
12Ace HardwareHome & Garden1.63×
13KitchenwareHome & Garden1.60×
14CBS NewsMovies & TV1.57×
15GeneticsKids & Family1.56×
16Discount storesShopping1.56×
17RefrigeratorHome & Garden1.54×
18AnthropologieShopping1.54×
19PatioHome & Garden1.52×
20InnovationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mirror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mirror audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Quality AwarenessPREMIUM1.39×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mirror audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mirror have in United States?

Mirror has an estimated audience of 9,068,521 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mirror fans?

62.9% of Mirror fans are female, 37.1% are male, with an average age of 42.4 years.

03

Which brands do Mirror fans like most?

Mirror fans show strongest brand affinity for Planet Fitness (1.63×), London (1.82×), and Genetics (1.56×) over the country average.

04

Where do Mirror fans live in United States?

Mirror fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mirror fans also like?

Beyond Mirror itself, the audience over-indexes on London (1.82×), Genetics (1.56×), Discount stores (1.56×), and Ace Hardware (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mirror audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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