Monchhichi Audience in United States

Monchhichi has an estimated audience of 1,480,980 people in United States. 100.0% are female, 0.0% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Jean Paul Gaultier, Children's clothing, Etsy, Maternity clothing, Boutiques.

The average Monchhichi fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jean Paul Gaultier, Children's clothing, Etsy, with strongest over-indexing on Jean Paul Gaultier (10.91× the country average). Demographically, the Monchhichi audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Monchhichi fans

Demographic split for Monchhichi audience in United States
MetricValue
Female100.0%
Male0.0%
Average age33.6
Estimated audience size1,480,980

Audience persona

The typical Monchhichi fan in United States is more female, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Monchhichi in United States
RegionReachAffinity
California487,2812.99×
Texas178,3311.4×
New York104,5671.26×
Florida101,6461.01×
Illinois56,9941.16×
Pennsylvania46,3730.93×
Washington39,5361.33×
Ohio39,1280.86×
North Carolina38,8970.87×
Arizona37,6821.25×
New Jersey37,2820.99×
Virginia35,5530.99×
Massachusetts33,9211.16×
Georgia33,8070.74×
Michigan32,2450.83×
Nevada29,8022.08×
Oregon27,1491.6×
Colorado25,8421.11×
Tennessee24,7310.83×
Indiana23,5040.87×
Maryland23,3870.92×
Missouri18,2920.77×
Wisconsin17,8840.8×
Kentucky16,7500.9×
Minnesota16,6430.78×
Connecticut16,4691.11×
South Carolina15,7660.71×
Louisiana14,7430.77×
Oklahoma14,3270.87×
Hawaii13,6392.14×
Alabama13,2380.64×
Utah12,9940.98×
Kansas9,9030.85×
New Mexico9,8331.32×
Arkansas9,3370.77×
Iowa9,2820.76×
Idaho6,5720.88×
Mississippi6,3650.52×
New Hampshire6,2261.07×
West Virginia5,9810.87×
Nebraska5,7300.77×
Rhode Island5,2291.11×
Maine4,9010.92×
Washington, District of Columbia3,7320.84×
Delaware3,0860.76×
Montana2,8190.69×
Alaska2,2670.72×
Vermont2,2630.87×
North Dakota1,6460.54×
South Dakota1,6380.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monchhichi audience
BrandAffinityCategory
Jean Paul Gaultier10.91×Fashion & Accessoires
Children's clothing3.31×Fashion & Accessoires
Etsy2.22×Fashion & Accessoires
Maternity clothing7.22×Fashion & Accessoires
Boutiques1.69×Fashion & Accessoires
Beauty salons1.53×Beauty & Wellness
Taylor Swift1.88×Music & Radio
IKEA1.63×Home & Garden
Disneyland1.83×Travel & Leisure
Handbags1.7×Fashion & Accessoires
Nordstrom1.56×Shopping
Horror movies1.52×Movies & TV
Zoo2.22×Kids & Family
Bohemianism3.07×Fashion & Accessoires
Bakery1.75×Food & Beverages
Hair care1.6×Beauty & Wellness
Potato chip2.83×Food & Beverages
Wedding planner3×Kids & Family
Fine art1.59×Business & Career
H&M1.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monchhichi audience
TraitClusterScore
Career OrientationPOWER1.87
ExtroversionTHRILL1.76
Family OrientationCONSERVATISM1.76
CreativityOPEN1.49
IndividualismJOY1.37
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Monchhichi
CountryShare
Germany50.4%
United States38.9%
France5.2%

See Monchhichi audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Monchhichi have in United States?

Monchhichi has an estimated audience of 1,480,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Monchhichi fans?

100.0% of Monchhichi fans are female, 0.0% are male, with an average age of 33.6 years.

Which brands do Monchhichi fans like most?

Monchhichi fans show strongest brand affinity for Jean Paul Gaultier (10.91×), Children's clothing (3.31×), and Etsy (2.22×) over the country average.

Where do Monchhichi fans live in United States?

Monchhichi fans in United States are most concentrated in California (reach 487,281), Texas (reach 178,331), and New York (reach 104,567). These three regions account for the largest share of the active audience.

What other brands do Monchhichi fans also like?

Beyond Monchhichi itself, the audience over-indexes on Children's clothing (3.31×), Etsy (2.22×), Maternity clothing (7.22×), and Boutiques (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monchhichi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.