Monroe, Louisiana Audience in United States

Monroe, Louisiana logo

Monroe, Louisiana has an estimated audience of 1,594,067 people in United States. 60.7% are female, 39.3% are male, average age 37.8. Top regions: Texas, Louisiana, California. Top brand affinities: Detroit Tigers, Detroit Lions, Detroit Red Wings, St. Louis Cardinals, New Orleans Saints.

The average Monroe, Louisiana fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Detroit Tigers, Detroit Lions, Detroit Red Wings, with strongest over-indexing on Detroit Tigers (2.17× the country average). Demographically, the Monroe, Louisiana audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Monroe, Louisiana fans

Demographic split for Monroe, Louisiana audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.8
Estimated audience size1,594,067

Audience persona

The typical Monroe, Louisiana fan in United States is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Monroe, Louisiana in United States
RegionReachAffinity
Texas226,8181.66×
Louisiana208,34210.14×
California80,6670.46×
Florida74,6600.69×
Mississippi53,3944.07×
Georgia52,0031.06×
Alabama48,9342.2×
Tennessee40,8411.28×
Arkansas40,0873.05×
New York35,5060.4×
North Carolina34,6780.72×
Illinois34,0860.64×
Missouri27,5981.07×
Ohio27,2610.56×
Oklahoma26,7871.51×
Virginia26,3940.68×
Pennsylvania22,3790.42×
South Carolina22,2620.93×
Arizona20,8160.64×
Michigan20,4040.49×
Indiana19,3110.66×
Colorado19,1740.76×
Massachusetts17,7230.56×
Washington16,9500.53×
New Jersey16,0430.4×
Kentucky15,9410.8×
Minnesota14,5970.64×
Maryland13,9910.51×
Kansas13,8851.11×
Wisconsin13,4460.56×
Iowa10,6080.81×
Nevada9,6310.62×
Oregon9,0820.5×
Utah8,8400.62×
Nebraska6,8620.86×
Connecticut6,4170.4×
New Mexico5,9120.74×
Idaho5,1990.65×
West Virginia4,2520.57×
Washington, District of Columbia3,6970.77×
New Hampshire3,1090.49×
Montana2,7610.62×
Maine2,1910.38×
South Dakota2,1600.59×
Hawaii2,0080.29×
Wyoming1,8890.8×
Rhode Island1,8110.36×
Alaska1,7930.53×
North Dakota1,7520.54×
Delaware1,4940.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monroe, Louisiana audience
BrandAffinityCategory
Detroit Tigers2.17×Sports
Detroit Lions1.55×Sports
Detroit Red Wings2.93×Sports
St. Louis Cardinals1.86×Sports
New Orleans Saints1.93×Sports
Atlanta Braves1.59×Sports
Teyana Taylor1.77×Movies & TV
Atlanta Falcons1.57×Sports
Outlet store1.68×Shopping
New Orleans Pelicans1.7×Sports
Private equity1.51×Business & Career
Jumpsuit1.53×Fashion & Accessoires
st louis blues2.5×Sports
Reba McEntire1.71×Music & Radio
Otorhinolaryngology1.51×Health
Atlético Madrid1.77×Sports
Tim McGraw1.62×Music & Radio
Tattoo removal1.59×Fashion & Accessoires
Toronto Maple Leafs1.55×Sports
Wizz Air3.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monroe, Louisiana audience
TraitClusterScore
Career OrientationPOWER1.26
DIY MentalityTHRILL1.21
Family OrientationCONSERVATISM1.2
TraditionCONSERVATISM1.17
Price SensitivityPREMIUM1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Monroe, Louisiana
CountryShare
United States69.5%
Mexico8.7%
Greece5.4%

See Monroe, Louisiana audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Monroe, Louisiana have in United States?

Monroe, Louisiana has an estimated audience of 1,594,067 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Monroe, Louisiana fans?

60.7% of Monroe, Louisiana fans are female, 39.3% are male, with an average age of 37.8 years.

Which brands do Monroe, Louisiana fans like most?

Monroe, Louisiana fans show strongest brand affinity for Detroit Tigers (2.17×), Detroit Lions (1.55×), and Detroit Red Wings (2.93×) over the country average.

Where do Monroe, Louisiana fans live in United States?

Monroe, Louisiana fans in United States are most concentrated in Texas (reach 226,818), Louisiana (reach 208,342), and California (reach 80,667). These three regions account for the largest share of the active audience.

What other brands do Monroe, Louisiana fans also like?

Beyond Monroe, Louisiana itself, the audience over-indexes on Detroit Lions (1.55×), Detroit Red Wings (2.93×), St. Louis Cardinals (1.86×), and New Orleans Saints (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monroe, Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.