Rascasse Audience Intelligence

Monroe, Louisiana Audience in United States

A data profile of the people who buy, follow and care about Monroe, Louisiana in United States — modelled from more than twelve digital signal sources. Monroe, Louisiana has an estimated audience of 1,594,067 people in United States.

#46among Department store in United States#1380among POI in United States#1285in Travel & Leisure

The average Monroe, Louisiana fan in United States is 37.8 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Detroit Tigers, Hardware store, Britney Spears, with strongest over-indexing on Detroit Tigers (2.59× the country average).

Demographically, the Monroe, Louisiana audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monroe, Louisiana fan in United States is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monroe, Louisiana profile in United States.

Audience size
1.6M
in United States
Gender
60.7%♀
39.3% male
Age
37.8
average years
Country rank
#16961
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monroe, Louisiana fans

60.7% are female, 39.3% are male, average age 37.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Monroe, Louisiana audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.8
Estimated audience size1,594,067
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Monroe, Louisiana audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Monroe, Louisiana audience comes from United States.

Worldwide audience distribution share by country for Monroe, Louisiana
CountryShare
United States69.5%
Mexico8.7%
Greece5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monroe, Louisiana audience in United States is strongest.

Fig. 05

Top regions by affinity

Monroe, Louisiana fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K12.04×
02Mississippi~60K4.30×
03Arkansas~40K3.40×
04Alabama~50K2.12×
05Texas~200K1.62×
06Oklahoma~30K1.50×
07Tennessee~40K1.15×
08Kansas~10K1.09×
09Missouri~30K0.99×
10Georgia~50K0.93×
11Alaska~3K0.90×
12Vermont~3K0.90×
13Nebraska~7K0.89×
14South Dakota~3K0.89×
15North Dakota~3K0.89×
16Montana~4K0.86×
17New Mexico~7K0.84×
18Rhode Island~4K0.83×
19Washington, District of Columbia~4K0.83×
20Delaware~4K0.83×
21Iowa~10K0.82×
22Hawaii~6K0.82×
23Idaho~6K0.81×
24West Virginia~6K0.81×
25Maine~5K0.81×
26New Hampshire~5K0.80×
27Kentucky~20K0.78×
28South Carolina~20K0.76×
29Nevada~10K0.71×
30Colorado~20K0.70×
31Utah~10K0.70×
32Indiana~20K0.67×
33North Carolina~30K0.66×
34Wisconsin~20K0.65×
35Oregon~10K0.65×
36Connecticut~10K0.65×
37Arizona~20K0.64×
38Minnesota~10K0.64×
39Florida~70K0.62×
40Virginia~20K0.60×
41Illinois~30K0.59×
42Massachusetts~20K0.58×
43Washington~20K0.57×
44Maryland~20K0.57×
45Ohio~30K0.55×
46Michigan~20K0.55×
47New Jersey~20K0.49×
48Pennsylvania~30K0.47×
49New York~40K0.42×
50California~70K0.41×
Fig. 06

Affinity by region

Affinity by region — Monroe, Louisiana, United States
0.41×1.00×12.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monroe, Louisiana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monroe, Louisiana audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports2.80×
02Detroit TigersSports2.59×
03Non-alcoholic beverageFood & Beverages2.37×
04Private equityBusiness & Career2.26×
05FanaticsFashion & Accessoires2.14×
06Toronto Blue JaysSports2.14×
07Rail transportTravel & Leisure2.01×
08Atlanta BravesSports1.96×
09Discount TireShopping1.91×
10Hardware storeHome & Garden1.86×
11Employment agencyBusiness & Career1.83×
12Britney SpearsMusic & Radio1.79×
13Internet celebrityInternet & Social Media1.75×
14PharmacyBusiness & Career1.69×
15Cincinnati RedsSports1.69×
16Dolly PartonMusic & Radio1.68×
17St. Louis CardinalsSports1.64×
18Air pollutionHealth1.60×
19Charitable organizationPolitics & Society1.55×
20Red LobsterFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monroe, Louisiana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monroe, Louisiana audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.84×
Community OrientationOPEN1.55×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monroe, Louisiana audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.43×
Sports ActivityPOWER0.56×
Luxury OrientationPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monroe, Louisiana have in United States?

Monroe, Louisiana has an estimated audience of 1,594,067 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of Monroe, Louisiana fans?

60.7% of Monroe, Louisiana fans are female, 39.3% are male, with an average age of 37.8 years.

03

Which brands do Monroe, Louisiana fans like most?

Monroe, Louisiana fans show strongest brand affinity for Detroit Tigers (2.59×), Hardware store (1.86×), and Britney Spears (1.79×) over the country average.

04

Where do Monroe, Louisiana fans live in United States?

Monroe, Louisiana fans in United States are most concentrated in Louisiana (reach ~200K), Texas (reach ~200K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Monroe, Louisiana fans also like?

Beyond Monroe, Louisiana itself, the audience over-indexes on Hardware store (1.86×), Britney Spears (1.79×), Pharmacy (1.69×), and Non-alcoholic beverage (2.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monroe, Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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