Mother Earth News Audience in United States

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Mother Earth News has an estimated audience of 729,609 people in United States. 58.7% are female, 41.3% are male, average age 38.3. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Google News.

The average Mother Earth News fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (9.91× the country average). Demographically, the Mother Earth News audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Mother Earth News fans

Demographic split for Mother Earth News audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.3
Estimated audience size729,609

Audience persona

The typical Mother Earth News fan in United States is more female, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Mother Earth News in United States
RegionReachAffinity
Texas29,6160.47×
California26,4310.33×
Florida24,4370.49×
Ohio23,7021.05×
New York23,2480.57×
Michigan22,9821.2×
North Carolina22,7941.04×
Pennsylvania20,6760.84×
Illinois18,9820.78×
Washington18,9441.29×
Missouri15,4511.31×
Wisconsin15,3921.4×
Virginia14,9430.84×
Tennessee14,1740.97×
Indiana13,7111.03×
Georgia13,1060.58×
Oregon12,7861.53×
Colorado12,7251.11×
Minnesota10,9611.05×
Kansas9,9691.73×
Arkansas9,8721.64×
Arizona9,3190.63×
Kentucky9,3151.02×
Massachusetts9,0970.63×
Alabama8,8360.87×
South Carolina8,6990.79×
Oklahoma8,1401×
Maryland6,7010.53×
Iowa6,6251.1×
Louisiana6,2960.67×
Maine6,1502.35×
New Jersey6,1280.33×
Idaho5,1491.41×
Connecticut4,9270.67×
West Virginia4,6771.38×
New Hampshire4,2981.5×
Mississippi4,1400.69×
Utah4,0250.62×
New Mexico3,7541.03×
Nebraska3,7011.01×
Montana3,2861.62×
Vermont2,8152.2×
Nevada2,5900.37×
Alaska2,3341.5×
North Dakota1,8801.25×
South Dakota1,7761.05×
Hawaii1,5870.51×
Rhode Island1,5740.68×
Wyoming1,5281.41×
Delaware1,0250.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mother Earth News audience
BrandAffinityCategory
Capital One9.91×Business & Career
Google Maps8.75×Internet & Social Media
Indeed.com7.62×Business & Career
Diane Keaton9.62×Movies & TV
Google News9.08×News
Circle K10.74×Shopping
AccuWeather9.37×Home & Garden
Enterprise Rent-A-Car7.7×Cars & Mobility
CarGurus7.27×Cars & Mobility
Billy Bob Thornton9.94×Movies & TV
Kendra Scott11.95×Fashion & Accessoires
DeviantArt7.89×Internet & Social Media
Beetlejuice5.28×Movies & TV
Khan Academy8.98×Business & Career
Bruce Willis7.56×Movies & TV
Matthew McConaughey9.24×Movies & TV
ICloud9.48×Technology & Electronics
Trevor Noah20×Movies & TV
DuckDuckGo8.67×Internet & Social Media
Aaron Rodgers6.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mother Earth News audience
TraitClusterScore
Urban LifestyleOPEN3.12
SustainabilityBALANCE2.56
IndulgenceJOY1.62
MindfulnessBALANCE1.57
Community OrientationOPEN1.46
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Mother Earth News
CountryShare
United States93.0%
Canada4.6%
United Kingdom0.6%

See Mother Earth News audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Mother Earth News have in United States?

Mother Earth News has an estimated audience of 729,609 people in United States, concentrated in Texas and California.

What is the gender split and age of Mother Earth News fans?

58.7% of Mother Earth News fans are female, 41.3% are male, with an average age of 38.3 years.

Which brands do Mother Earth News fans like most?

Mother Earth News fans show strongest brand affinity for Capital One (9.91×), Google Maps (8.75×), and Indeed.com (7.62×) over the country average.

Where do Mother Earth News fans live in United States?

Mother Earth News fans in United States are most concentrated in Texas (reach 29,616), California (reach 26,431), and Florida (reach 24,437). These three regions account for the largest share of the active audience.

What other brands do Mother Earth News fans also like?

Beyond Mother Earth News itself, the audience over-indexes on Google Maps (8.75×), Indeed.com (7.62×), Diane Keaton (9.62×), and Google News (9.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother Earth News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.