Mother Earth News Audience in United States
Mother Earth News has an estimated audience of 729,609 people in United States. 58.7% are female, 41.3% are male, average age 38.3. Top regions: Texas, California, Florida. Top brand affinities: 3D printing, Fairy godmother, Hibachi, Governor of Michigan, Pillow.
The average Mother Earth News fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 3D printing, Fairy godmother, Hibachi, with strongest over-indexing on 3D printing (4.48× the country average). Demographically, the Mother Earth News audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Mother Earth News fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 38.3 |
| Estimated audience size | 729,609 |
Audience persona
The typical Mother Earth News fan in United States is more female, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for 3D printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 29,616 | 0.47× |
| California | 26,431 | 0.33× |
| Florida | 24,437 | 0.49× |
| Ohio | 23,702 | 1.05× |
| New York | 23,248 | 0.57× |
| Michigan | 22,982 | 1.2× |
| North Carolina | 22,794 | 1.04× |
| Pennsylvania | 20,676 | 0.84× |
| Illinois | 18,982 | 0.78× |
| Washington | 18,944 | 1.29× |
| Missouri | 15,451 | 1.31× |
| Wisconsin | 15,392 | 1.4× |
| Virginia | 14,943 | 0.84× |
| Tennessee | 14,174 | 0.97× |
| Indiana | 13,711 | 1.03× |
| Georgia | 13,106 | 0.58× |
| Oregon | 12,786 | 1.53× |
| Colorado | 12,725 | 1.11× |
| Minnesota | 10,961 | 1.05× |
| Kansas | 9,969 | 1.73× |
| Arkansas | 9,872 | 1.64× |
| Arizona | 9,319 | 0.63× |
| Kentucky | 9,315 | 1.02× |
| Massachusetts | 9,097 | 0.63× |
| Alabama | 8,836 | 0.87× |
| South Carolina | 8,699 | 0.79× |
| Oklahoma | 8,140 | 1× |
| Maryland | 6,701 | 0.53× |
| Iowa | 6,625 | 1.1× |
| Louisiana | 6,296 | 0.67× |
| Maine | 6,150 | 2.35× |
| New Jersey | 6,128 | 0.33× |
| Idaho | 5,149 | 1.41× |
| Connecticut | 4,927 | 0.67× |
| West Virginia | 4,677 | 1.38× |
| New Hampshire | 4,298 | 1.5× |
| Mississippi | 4,140 | 0.69× |
| Utah | 4,025 | 0.62× |
| New Mexico | 3,754 | 1.03× |
| Nebraska | 3,701 | 1.01× |
| Montana | 3,286 | 1.62× |
| Vermont | 2,815 | 2.2× |
| Nevada | 2,590 | 0.37× |
| Alaska | 2,334 | 1.5× |
| North Dakota | 1,880 | 1.25× |
| South Dakota | 1,776 | 1.05× |
| Hawaii | 1,587 | 0.51× |
| Rhode Island | 1,574 | 0.68× |
| Wyoming | 1,528 | 1.41× |
| Delaware | 1,025 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 4.48× | Technology & Electronics |
| Fairy godmother | 10.6× | Literature |
| Hibachi | 10.81× | Food & Beverages |
| Governor of Michigan | 9.88× | Politics & Society |
| Pillow | 2.79× | Home & Garden |
| Goop | 6.84× | Internet & Social Media |
| Historic site | 5.29× | Arts & Culture |
| headspace | 10.81× | Health |
| Cherish (group) | 12× | Music & Radio |
| Google Home | 7.12× | Technology & Electronics |
| Vocal harmony | 4.98× | Music & Radio |
| Wok | 6.65× | Food & Beverages |
| Collectable | 1.57× | Kids & Family |
| Natural rubber | 1.78× | Cars & Mobility |
| Grinch | 3.45× | Movies & TV |
| Grace Slick | 7.09× | Music & Radio |
| Hipster | 7.77× | Politics & Society |
| Israel | 1.66× | Travel & Leisure |
| Product design | 1.53× | Business & Career |
| Mathcore | 6.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.12 |
| Sustainability | BALANCE | 2.56 |
| Indulgence | JOY | 1.62 |
| Mindfulness | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.0% |
| Canada | 4.6% |
| United Kingdom | 0.6% |
See Mother Earth News audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Mother Earth News have in United States?
Mother Earth News has an estimated audience of 729,609 people in United States, concentrated in Texas and California.
What is the gender split and age of Mother Earth News fans?
58.7% of Mother Earth News fans are female, 41.3% are male, with an average age of 38.3 years.
Which brands do Mother Earth News fans like most?
Mother Earth News fans show strongest brand affinity for 3D printing (4.48×), Fairy godmother (10.6×), and Hibachi (10.81×) over the country average.
Where do Mother Earth News fans live in United States?
Mother Earth News fans in United States are most concentrated in Texas (reach 29,616), California (reach 26,431), and Florida (reach 24,437). These three regions account for the largest share of the active audience.
What other brands do Mother Earth News fans also like?
Beyond Mother Earth News itself, the audience over-indexes on Fairy godmother (10.6×), Hibachi (10.81×), Governor of Michigan (9.88×), and Pillow (2.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mother Earth News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.