Rascasse Audience Intelligence

Mother Earth News Audience in United States

A data profile of the people who buy, follow and care about Mother Earth News in United States — modelled from more than twelve digital signal sources. Mother Earth News has an estimated audience of 729,271 people in United States.

#924among Website / Newspaper / Magazine in United States#228in News

The average Mother Earth News fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Trevor Noah, Sustainable energy, with strongest over-indexing on Renewable energy (7.21× the country average).

Demographically, the Mother Earth News audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mother Earth News fan in United States is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mother Earth News profile in United States.

Audience size
729K
in United States
Gender
58.7%♀
41.3% male
Age
38.3
average years
Country rank
#29159
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mother Earth News

58.7% are female, 41.3% are male, average age 38.3.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Mother Earth News audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.3
Estimated audience size729,271
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Mother Earth News audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Mother Earth News audience comes from United States.

Worldwide audience distribution share by country for Mother Earth News
CountryShare
United States97.3%
United Kingdom0.6%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mother Earth News audience in United States is strongest.

Fig. 05

Top regions by affinity

Mother Earth News fans by region: top regions in United States
#RegionReachAffinity×
01Maine~5K1.82×
02Vermont~2K1.59×
03Kansas~9K1.54×
04New Hampshire~4K1.44×
05Oregon~10K1.34×
06Arkansas~8K1.33×
07West Virginia~4K1.29×
08Wisconsin~10K1.28×
09Montana~3K1.28×
10Idaho~4K1.21×
11Alaska~2K1.21×
12Missouri~10K1.20×
13Iowa~7K1.17×
14Washington~20K1.15×
15Michigan~20K1.09×
16North Dakota~2K1.09×
17South Dakota~2K1.05×
18Ohio~20K1.01×
19Minnesota~10K1.01×
20New Mexico~4K1.01×
21Colorado~10K1.00×
22Nebraska~4K1.00×
23Oklahoma~8K0.98×
24Indiana~10K0.97×
25Tennessee~10K0.96×
26Kentucky~9K0.96×
27North Carolina~20K0.94×
28Rhode Island~2K0.92×
29Delaware~2K0.90×
30Alabama~9K0.89×
31Mississippi~5K0.88×
32Hawaii~3K0.88×
33Virginia~20K0.86×
34Pennsylvania~20K0.85×
35Washington, District of Columbia~2K0.85×
36South Carolina~9K0.84×
37Louisiana~8K0.84×
38Connecticut~6K0.83×
39Illinois~20K0.80×
40Utah~5K0.79×
41Nevada~5K0.75×
42Arizona~10K0.73×
43Massachusetts~10K0.72×
44Maryland~9K0.70×
45Georgia~10K0.66×
46New York~20K0.59×
47New Jersey~10K0.58×
48Florida~30K0.54×
49Texas~30K0.50×
50California~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Mother Earth News, United States
0.41×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mother Earth News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mother Earth News audience
#·InterestCategoryAffinity×
01Trevor NoahMovies & TV18.41×
02Renewable energyBusiness & Career7.21×
03Simple livingPolitics & Society6.18×
04White wineFood & Beverages6.03×
05Sustainable energyHome & Garden6.01×
06Red wineFood & Beverages4.08×
07Weather forecastingHome & Garden3.65×
08Emmy AwardMovies & TV3.37×
09PhilanthropyArts & Culture3.35×
10Non-alcoholic beverageFood & Beverages3.23×
11Organic farmingFood & Beverages2.53×
12Organic foodFood & Beverages2.51×
13Trader Joe'sShopping2.28×
14SustainabilityPolitics & Society2.18×
15SupermarketShopping2.16×
16The UPS StoreShopping1.93×
17IKEAHome & Garden1.85×
18Nonprofit organizationPolitics & Society1.81×
19LivestockPets & Animals1.74×
20CampingTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mother Earth News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mother Earth News audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.85×
Urban LifestyleOPEN2.42×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mother Earth News audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mother Earth News have in United States?

Mother Earth News has an estimated audience of 729,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mother Earth News fans?

58.7% of Mother Earth News fans are female, 41.3% are male, with an average age of 38.3 years.

03

Which brands do Mother Earth News fans like most?

Mother Earth News fans show strongest brand affinity for Renewable energy (7.21×), Trevor Noah (18.41×), and Sustainable energy (6.01×) over the country average.

04

Where do Mother Earth News fans live in United States?

Mother Earth News fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mother Earth News fans also like?

Beyond Mother Earth News itself, the audience over-indexes on Trevor Noah (18.41×), Sustainable energy (6.01×), Simple living (6.18×), and Organic food (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Mother Earth News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother Earth News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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