Mother Jones (magazine) Audience in United States

Mother Jones (magazine) logo

Mother Jones (magazine) has an estimated audience of 2,409,968 people in United States. 61.6% are female, 38.4% are male, average age 45.5. Top regions: California, New York, Florida. Top brand affinities: Politico, MSN, Sustainable energy, Aubrey Plaza, Google Maps.

The average Mother Jones (magazine) fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Politico, MSN, Sustainable energy, with strongest over-indexing on Politico (13.9× the country average). Demographically, the Mother Jones (magazine) audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Mother Jones (magazine) fans

Demographic split for Mother Jones (magazine) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age45.5
Estimated audience size2,409,968

Audience persona

The typical Mother Jones (magazine) fan in United States is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Top regions in United States

Top regions ranked by reach for Mother Jones (magazine) in United States
RegionReachAffinity
California265,0951×
New York147,6981.1×
Florida121,0720.74×
Texas118,2650.57×
Pennsylvania90,1991.11×
Illinois87,6381.09×
Ohio75,3911.02×
Washington74,2091.54×
Massachusetts64,0721.35×
Michigan64,0141.02×
New Jersey62,2011.01×
Virginia56,4460.96×
Minnesota53,4191.55×
North Carolina52,4060.72×
Georgia48,4140.65×
Oregon47,7081.73×
Colorado47,1051.24×
Arizona46,4530.94×
Maryland42,7021.03×
Wisconsin41,4471.14×
Indiana35,3260.8×
Missouri33,8910.87×
Tennessee32,4440.67×
Connecticut30,0321.24×
Alabama25,1820.75×
New Mexico22,2731.84×
Kentucky22,2370.74×
Iowa18,9840.96×
South Carolina18,7330.52×
Louisiana18,0780.58×
Utah16,5590.77×
Oklahoma16,1540.6×
Nevada15,4060.66×
Arkansas15,1030.76×
Maine14,1241.64×
Idaho13,9171.15×
Kansas13,7000.72×
Washington, District of Columbia13,0661.8×
Nebraska11,3720.94×
West Virginia11,1240.99×
New Hampshire10,2501.08×
Mississippi9,4180.47×
Montana9,3651.4×
Rhode Island8,4381.1×
Alaska7,3211.42×
Hawaii6,7000.65×
Vermont6,4901.53×
Delaware6,0650.91×
North Dakota3,2830.66×
Wyoming2,8540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mother Jones (magazine) audience
BrandAffinityCategory
Politico13.9×Politics & Society
MSN3.34×News
Sustainable energy5.56×Home & Garden
Aubrey Plaza9.1×Movies & TV
Google Maps2.86×Internet & Social Media
Dots (video game)18.11×Games
Voltaire18.11×Literature
CNN2.04×Movies & TV
Capital One2.39×Business & Career
Renewable energy3.69×Business & Career
Staples (Canada)2.74×Business & Career
American Airlines2.04×Travel & Leisure
Indeed.com2.14×Business & Career
Bored Panda5.05×Internet & Social Media
LinkedIn1.8×Internet & Social Media
Activism2.49×Politics & Society
Dollar General1.89×Shopping
Enterprise Rent-A-Car2.93×Cars & Mobility
Happiness1.51×Health
The Washington Post3.25×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mother Jones (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.51
IndividualismJOY1.84
Community OrientationOPEN1.46
Early Adopter MentalityPOWER1.43
TraditionCONSERVATISM1.42
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Mother Jones (magazine)
CountryShare
United States79.2%
Canada5.5%
Germany5.4%

See Mother Jones (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Mother Jones (magazine) have in United States?

Mother Jones (magazine) has an estimated audience of 2,409,968 people in United States, concentrated in California and New York.

What is the gender split and age of Mother Jones (magazine) fans?

61.6% of Mother Jones (magazine) fans are female, 38.4% are male, with an average age of 45.5 years.

Which brands do Mother Jones (magazine) fans like most?

Mother Jones (magazine) fans show strongest brand affinity for Politico (13.9×), MSN (3.34×), and Sustainable energy (5.56×) over the country average.

Where do Mother Jones (magazine) fans live in United States?

Mother Jones (magazine) fans in United States are most concentrated in California (reach 265,095), New York (reach 147,698), and Florida (reach 121,072). These three regions account for the largest share of the active audience.

What other brands do Mother Jones (magazine) fans also like?

Beyond Mother Jones (magazine) itself, the audience over-indexes on MSN (3.34×), Sustainable energy (5.56×), Aubrey Plaza (9.1×), and Google Maps (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother Jones (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.