Mount Rainier Audience in United States

Mount Rainier logo

Mount Rainier has an estimated audience of 514,242 people in United States. 59.1% are female, 40.9% are male, average age 40.5. Top regions: Washington, California, Texas. Top brand affinities: Sailor, Leverage (TV series), Nasal cavity, Grover Cleveland, Cacique.

The average Mount Rainier fan in United States is 40.5 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Sailor, Leverage (TV series), Nasal cavity, with strongest over-indexing on Sailor (1.61× the country average). Demographically, the Mount Rainier audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Mount Rainier fans

Demographic split for Mount Rainier audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.5
Estimated audience size514,242

Audience persona

The typical Mount Rainier fan in United States is more female, around 40.5 years old, with strong Sports Activity tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Mount Rainier in United States
RegionReachAffinity
Washington124,36512.06×
California46,6590.83×
Texas32,9330.74×
Florida21,0530.6×
Oregon19,6593.34×
New York16,7050.58×
Illinois12,8560.75×
Ohio10,5710.67×
Pennsylvania10,5560.61×
Georgia9,9830.63×
North Carolina9,9270.64×
Virginia9,6060.77×
Colorado8,5151.05×
Michigan8,3100.62×
Arizona7,6990.73×
New Jersey7,4920.57×
Maryland7,3550.83×
Massachusetts7,0550.7×
Tennessee6,8550.66×
Indiana5,8550.62×
Minnesota5,8110.79×
Missouri5,7960.7×
Wisconsin5,6910.74×
Utah4,8341.05×
South Carolina4,1520.54×
Kentucky4,0170.62×
Idaho3,9691.54×
Nevada3,5830.72×
Oklahoma3,5350.62×
Alabama3,4270.48×
Louisiana3,0490.46×
Connecticut3,0440.59×
Kansas2,8070.69×
Iowa2,7450.65×
Arkansas2,5950.61×
Hawaii2,0600.93×
Montana2,0451.43×
Washington, District of Columbia1,7771.15×
Nebraska1,7030.66×
New Mexico1,6190.63×
Mississippi1,5840.37×
New Hampshire1,4460.71×
Maine1,3190.72×
West Virginia1,3070.55×
Alaska1,2151.1×
Rhode Island8080.49×
South Dakota7780.65×
Wyoming7280.95×
North Dakota6840.65×
Delaware6640.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Rainier audience
BrandAffinityCategory
Sailor1.61×Travel & Leisure
Leverage (TV series)1.76×Movies & TV
Nasal cavity2.17×Health
Grover Cleveland2.21×Politics & Society
Cacique1.66×Food & Beverages
Bulacan2.49×Travel & Leisure
Bruklinas2.42×Travel & Leisure
Cal Ripken, Jr.1.55×Sports
JBS USA1.55×Food & Beverages
Canino2.14×Travel & Leisure
Church Community Builder4.21×Technology & Electronics
Woodchipper2.84×Home & Garden
Ixtapa-Zihuatanejo International Airport3.68×Travel & Leisure
Keynote (presentation software)2.06×Technology & Electronics
Apostrophe1.68×Literature
Bus Éireann4.38×Cars & Mobility
Zazen2.03×Politics & Society
Iyengar2.54×Literature
Nutritional yeast1.59×Food & Beverages
Rhodiola1.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Rainier audience
TraitClusterScore
Sports ActivityPOWER1.71
TravellingTHRILL1.42
SustainabilityBALANCE1.4
Community OrientationOPEN1.37
Quality AwarenessPREMIUM1.27
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Mount Rainier
CountryShare
United States48.9%
Japan23.8%
Canada14.8%

See Mount Rainier audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Mount Rainier have in United States?

Mount Rainier has an estimated audience of 514,242 people in United States, concentrated in Washington and California.

What is the gender split and age of Mount Rainier fans?

59.1% of Mount Rainier fans are female, 40.9% are male, with an average age of 40.5 years.

Which brands do Mount Rainier fans like most?

Mount Rainier fans show strongest brand affinity for Sailor (1.61×), Leverage (TV series) (1.76×), and Nasal cavity (2.17×) over the country average.

Where do Mount Rainier fans live in United States?

Mount Rainier fans in United States are most concentrated in Washington (reach 124,365), California (reach 46,659), and Texas (reach 32,933). These three regions account for the largest share of the active audience.

What other brands do Mount Rainier fans also like?

Beyond Mount Rainier itself, the audience over-indexes on Leverage (TV series) (1.76×), Nasal cavity (2.17×), Grover Cleveland (2.21×), and Cacique (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Rainier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.