Rascasse Audience Intelligence

Mount Rainier Audience in United States

A data profile of the people who buy, follow and care about Mount Rainier in United States — modelled from more than twelve digital signal sources. Mount Rainier has an estimated audience of 514,242 people in United States.

#22among Mountain in United States#3762among POI in United States#2884in Travel & Leisure

The average Mount Rainier fan in United States is 40.5 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Seattle Seahawks, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Seattle Seahawks (4.68× the country average).

Demographically, the Mount Rainier audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Rainier fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Seattle Seahawks.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Rainier profile in United States.

Audience size
514K
in United States
Gender
59.1%♀
40.9% male
Age
40.5
average years
Country rank
#36061
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Rainier fans

59.1% are female, 40.9% are male, average age 40.5.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Mount Rainier audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.5
Estimated audience size514,242
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Mount Rainier audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Mount Rainier audience comes from United States.

Worldwide audience distribution share by country for Mount Rainier
CountryShare
United States48.7%
Japan23.7%
Canada15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Rainier audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Rainier fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K10.83×
02Oregon~20K3.23×
03Idaho~4K1.74×
04Montana~2K1.70×
05Alaska~2K1.45×
06Washington, District of Columbia~2K1.37×
07Utah~5K1.11×
08Wyoming<1K1.08×
09Hawaii~2K1.00×
10Colorado~8K0.99×
11Maryland~8K0.92×
12California~40K0.79×
13Minnesota~6K0.79×
14South Dakota<1K0.79×
15New Hampshire~2K0.77×
16North Dakota<1K0.77×
17Virginia~10K0.76×
18Arizona~8K0.76×
19Nevada~4K0.75×
20Wisconsin~6K0.74×
21Maine~1K0.73×
22Iowa~3K0.72×
23Missouri~6K0.71×
24Kansas~3K0.71×
25Texas~30K0.70×
26Illinois~10K0.69×
27Nebraska~2K0.68×
28New Mexico~2K0.68×
29Oklahoma~4K0.67×
30Tennessee~7K0.66×
31Massachusetts~7K0.66×
32Indiana~6K0.66×
33Ohio~10K0.64×
34Arkansas~3K0.64×
35Kentucky~4K0.63×
36Michigan~8K0.62×
37North Carolina~9K0.61×
38Pennsylvania~10K0.60×
39West Virginia~1K0.60×
40Georgia~9K0.59×
41Florida~20K0.58×
42Connecticut~3K0.58×
43New Jersey~7K0.54×
44New York~20K0.53×
45South Carolina~4K0.53×
46Rhode Island<1K0.53×
47Alabama~4K0.52×
48Delaware<1K0.52×
49Louisiana~3K0.48×
50Mississippi~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Mount Rainier, United States
0.45×1.00×10.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Rainier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Rainier audience
#·InterestCategoryAffinity×
01Seattle Sounders FCSports13.77×
02Seattle SeahawksSports4.68×
03Non-alcoholic beverageFood & Beverages3.62×
04Rail transportTravel & Leisure2.85×
05EspressoFood & Beverages2.49×
06Employment websiteBusiness & Career2.44×
07Nonprofit organizationPolitics & Society2.11×
08Employment agencyBusiness & Career2.08×
09Public transportCars & Mobility2.04×
10ZooKids & Family2.02×
11Charitable organizationPolitics & Society1.89×
12PubFood & Beverages1.83×
13Online newspaperNews1.82×
14Britney SpearsMusic & Radio1.76×
15Alpine skiingSports1.76×
16Trader Joe'sShopping1.72×
17Career developmentBusiness & Career1.62×
18Discount TireShopping1.56×
19Buffalo BillsSports1.52×
20Hardware storeHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Rainier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Rainier audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
Career OrientationPOWER1.58×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Rainier audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Social Media UsageJOY0.80×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Rainier have in United States?

Mount Rainier has an estimated audience of 514,242 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Mount Rainier fans?

59.1% of Mount Rainier fans are female, 40.9% are male, with an average age of 40.5 years.

03

Which brands do Mount Rainier fans like most?

Mount Rainier fans show strongest brand affinity for Seattle Seahawks (4.68×), Nonprofit organization (2.11×), and Non-alcoholic beverage (3.62×) over the country average.

04

Where do Mount Rainier fans live in United States?

Mount Rainier fans in United States are most concentrated in Washington (reach ~100K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Rainier fans also like?

Beyond Mount Rainier itself, the audience over-indexes on Nonprofit organization (2.11×), Non-alcoholic beverage (3.62×), Seattle Sounders FC (13.77×), and Rail transport (2.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Rainier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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