Rascasse Audience Intelligence

Mount Rushmore Audience in United States

A data profile of the people who buy, follow and care about Mount Rushmore in United States — modelled from more than twelve digital signal sources. Mount Rushmore has an estimated audience of 1,033,652 people in United States.

#14among Mountain in United States#2067among POI in United States#1730in Travel & Leisure

The average Mount Rushmore fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, South Dakota.

Top brand affinities include Seattle Mariners, Nonprofit organization, Pizza Hut, with strongest over-indexing on Seattle Mariners (5.12× the country average).

Demographically, the Mount Rushmore audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Rushmore fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Rushmore profile in United States.

Audience size
1M
in United States
Gender
49.0%♀
51.0% male
Age
43.5
average years
Country rank
#23160
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Rushmore fans

49.0% are female, 51.0% are male, average age 43.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Mount Rushmore audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.5
Estimated audience size1,033,652
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Mount Rushmore audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Mount Rushmore audience comes from United States.

Worldwide audience distribution share by country for Mount Rushmore
CountryShare
United States56.4%
Germany38.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Rushmore audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Rushmore fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~40K16.32×
02Wyoming~5K3.17×
03North Dakota~4K1.75×
04Nebraska~8K1.47×
05Montana~4K1.41×
06Minnesota~20K1.05×
07Iowa~9K1.03×
08Colorado~20K0.95×
09Kansas~8K0.95×
10Utah~7K0.80×
11Idaho~4K0.79×
12Missouri~10K0.78×
13Wisconsin~10K0.78×
14Illinois~20K0.68×
15Oklahoma~8K0.67×
16Indiana~10K0.64×
17Washington, District of Columbia~2K0.62×
18Arkansas~5K0.60×
19Ohio~20K0.59×
20Texas~50K0.57×
21Pennsylvania~20K0.57×
22Michigan~20K0.57×
23Virginia~10K0.56×
24Arizona~10K0.56×
25Tennessee~10K0.56×
26Louisiana~7K0.56×
27Kentucky~7K0.56×
28New Mexico~3K0.56×
29West Virginia~3K0.56×
30New Jersey~10K0.55×
31Nevada~5K0.54×
32Mississippi~5K0.54×
33California~60K0.53×
34Washington~10K0.53×
35Connecticut~5K0.53×
36New Hampshire~2K0.53×
37Florida~40K0.52×
38New York~30K0.52×
39Massachusetts~10K0.52×
40Alaska~1K0.52×
41Maryland~9K0.51×
42Alabama~7K0.51×
43Maine~2K0.51×
44Delaware~1K0.51×
45North Carolina~20K0.50×
46Hawaii~2K0.50×
47Georgia~20K0.49×
48South Carolina~8K0.49×
49Rhode Island~2K0.49×
50Oregon~5K0.44×
Fig. 06

Affinity by region

Affinity by region — Mount Rushmore, United States
0.44×1.00×16.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Rushmore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Rushmore audience
#·InterestCategoryAffinity×
01Sidney CrosbySports5.90×
02Seattle MarinersSports5.12×
03National Rifle AssociationPolitics & Society4.38×
04World SeriesSports4.29×
05The Daily CallerInternet & Social Media3.80×
06Touring motorcycleCars & Mobility3.70×
07Web serverTechnology & Electronics3.31×
08Non-alcoholic beverageFood & Beverages2.56×
09Rail transportTravel & Leisure2.50×
10Aaron RodgersSports2.45×
11Hardware storeHome & Garden2.22×
12Discount TireShopping2.06×
13Charitable organizationPolitics & Society2.03×
14FedExBusiness & Career1.84×
15Nonprofit organizationPolitics & Society1.71×
16United Parcel ServiceBusiness & Career1.69×
17Pizza HutFood & Beverages1.67×
18RadioTechnology & Electronics1.62×
19SubwayFood & Beverages1.55×
20Mortgage loansBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Rushmore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Rushmore audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Community OrientationOPEN1.64×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Rushmore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Rushmore have in United States?

Mount Rushmore has an estimated audience of 1,033,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mount Rushmore fans?

49.0% of Mount Rushmore fans are female, 51.0% are male, with an average age of 43.5 years.

03

Which brands do Mount Rushmore fans like most?

Mount Rushmore fans show strongest brand affinity for Seattle Mariners (5.12×), Nonprofit organization (1.71×), and Pizza Hut (1.67×) over the country average.

04

Where do Mount Rushmore fans live in United States?

Mount Rushmore fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and South Dakota (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Rushmore fans also like?

Beyond Mount Rushmore itself, the audience over-indexes on Nonprofit organization (1.71×), Pizza Hut (1.67×), Hardware store (2.22×), and Rail transport (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mountain audiences in United States

See Mount Rushmore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Rushmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →