Mount Rushmore Audience in United States

Mount Rushmore logo

Mount Rushmore has an estimated audience of 1,033,652 people in United States. 49.0% are female, 51.0% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Aaron Rodgers, Autism Awareness.

The average Mount Rushmore fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.02× the country average). Demographically, the Mount Rushmore audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Mount Rushmore fans

Demographic split for Mount Rushmore audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.5
Estimated audience size1,033,652

Audience persona

The typical Mount Rushmore fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Mount Rushmore in United States
RegionReachAffinity
California70,2380.62×
Texas57,3300.65×
Florida41,7590.6×
New York35,3400.61×
South Dakota29,75912.46×
Illinois27,2890.79×
Pennsylvania21,4080.62×
Ohio21,0310.66×
Georgia17,9010.56×
North Carolina17,8040.57×
Michigan17,7520.66×
Colorado17,7021.09×
Minnesota17,4061.18×
Virginia16,1100.64×
New Jersey16,0450.61×
Missouri14,1830.85×
Arizona13,2990.63×
Indiana13,2460.7×
Wisconsin13,2080.85×
Tennessee13,1050.63×
Washington12,5780.61×
Massachusetts11,8930.58×
Maryland10,3920.58×
Iowa9,3771.1×
Oklahoma8,3900.73×
Nebraska8,2841.6×
South Carolina8,1660.53×
Utah8,1540.88×
Louisiana8,1530.61×
Kentucky7,8410.61×
Alabama7,8270.54×
Kansas7,4950.92×
Nevada6,1510.62×
Connecticut6,0040.58×
Oregon5,7360.48×
Arkansas5,3210.62×
Wyoming5,0523.3×
Mississippi4,7280.56×
Montana4,3141.5×
Idaho4,1680.8×
North Dakota3,9321.85×
New Mexico3,0530.59×
West Virginia2,8010.58×
Hawaii2,3290.52×
New Hampshire2,2960.56×
Washington, District of Columbia2,1540.69×
Maine1,9660.53×
Rhode Island1,6210.49×
Delaware1,4600.51×
Alaska1,0010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Rushmore audience
BrandAffinityCategory
Capital One4.02×Business & Career
Google Maps3.73×Internet & Social Media
Indeed.com3.28×Business & Career
Aaron Rodgers5.06×Sports
Autism Awareness6.83×Health
Diabetes mellitus awareness4.83×Health
Horoscope6.23×Health
Singer-songwriter2.63×Music & Radio
MSN2.56×News
Enterprise Rent-A-Car3.51×Cars & Mobility
CarGurus3.33×Cars & Mobility
Google News3.26×News
Microblogging4.9×Technology & Electronics
Seattle Mariners4.16×Sports
Blended whiskey6.66×Food & Beverages
Circle K3.71×Shopping
Day trading5.94×Business & Career
Staples (Canada)2.56×Business & Career
Indianapolis Motor Speedway6.83×Sports
Livemusic2.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Rushmore audience
TraitClusterScore
Risk AppetiteTHRILL1.65
Luxury OrientationPREMIUM1.54
Community OrientationOPEN1.4
PatriotismCONSERVATISM1.36
Family OrientationCONSERVATISM1.24
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Mount Rushmore
CountryShare
United States56.9%
Germany38.3%
Italy4.7%

See Mount Rushmore audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Mount Rushmore have in United States?

Mount Rushmore has an estimated audience of 1,033,652 people in United States, concentrated in California and Texas.

What is the gender split and age of Mount Rushmore fans?

49.0% of Mount Rushmore fans are female, 51.0% are male, with an average age of 43.5 years.

Which brands do Mount Rushmore fans like most?

Mount Rushmore fans show strongest brand affinity for Capital One (4.02×), Google Maps (3.73×), and Indeed.com (3.28×) over the country average.

Where do Mount Rushmore fans live in United States?

Mount Rushmore fans in United States are most concentrated in California (reach 70,238), Texas (reach 57,330), and Florida (reach 41,759). These three regions account for the largest share of the active audience.

What other brands do Mount Rushmore fans also like?

Beyond Mount Rushmore itself, the audience over-indexes on Google Maps (3.73×), Indeed.com (3.28×), Aaron Rodgers (5.06×), and Autism Awareness (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Rushmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.