Mountain Men (TV series) Audience in United States

Mountain Men (TV series) logo

Mountain Men (TV series) has an estimated audience of 429,682 people in United States. 37.4% are female, 62.6% are male, average age 44.4. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Pillow, Alaska, MK, Urban Outfitters.

The average Mountain Men (TV series) fan in United States is 44.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Pillow, Alaska, with strongest over-indexing on Minnesota (2.23× the country average). Demographically, the Mountain Men (TV series) audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of Mountain Men (TV series) fans

Demographic split for Mountain Men (TV series) audience in United States
MetricValue
Female37.4%
Male62.6%
Average age44.4
Estimated audience size429,682

Audience persona

The typical Mountain Men (TV series) fan in United States is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Mountain Men (TV series) in United States
RegionReachAffinity
Texas21,8100.59×
California20,4290.43×
Florida15,9530.55×
New York13,7420.57×
Pennsylvania12,3010.85×
North Carolina12,2930.95×
Ohio12,0240.91×
Tennessee10,8481.26×
Colorado10,5291.55×
Michigan10,1480.9×
Georgia9,4780.72×
Illinois8,7190.61×
Missouri7,9231.14×
Indiana7,8651×
Virginia7,4330.71×
Wisconsin7,3481.14×
Washington7,2740.84×
Oklahoma7,0461.48×
Kentucky6,7131.25×
Arizona6,3870.73×
Arkansas6,0311.7×
Alabama5,9510.99×
Minnesota5,7320.93×
Utah5,4071.41×
South Carolina5,3340.83×
Oregon4,7810.97×
Louisiana4,3540.79×
Massachusetts4,2630.5×
Iowa4,2111.19×
Mississippi4,1071.16×
New Jersey3,9830.36×
Idaho3,9411.83×
West Virginia3,9251.96×
Kansas3,5861.06×
Maryland3,5770.48×
Montana3,5352.97×
Connecticut2,3950.56×
Nevada2,2930.55×
Nebraska2,1661.01×
New Mexico2,0340.94×
Maine1,8541.2×
New Hampshire1,4630.86×
Wyoming1,4102.21×
South Dakota1,2211.23×
Alaska1,1851.29×
North Dakota9121.03×
Vermont8701.15×
Hawaii6420.35×
Rhode Island6130.45×
Delaware5870.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain Men (TV series) audience
BrandAffinityCategory
Minnesota2.23×Travel & Leisure
Pillow2.64×Home & Garden
Alaska1.6×Travel & Leisure
MK3.7×Music & Radio
Urban Outfitters1.55×Shopping
Israel1.57×Travel & Leisure
Elsword11.6×Games
JDSU1.6×Business & Career
Sinaloa1.82×Travel & Leisure
ABC 7 Chicago2.06×Movies & TV
WESH2.2×Movies & TV
Fairy godmother3.34×Literature
Home staging2.33×Home & Garden
Governor of Michigan3.25×Politics & Society
Goop2.09×Internet & Social Media
HydraFacial2.97×Beauty & Wellness
headspace3.36×Health
Wok2.23×Food & Beverages
Jack White1.61×Movies & TV
Cherish (group)3.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain Men (TV series) audience
TraitClusterScore
DIY MentalityTHRILL1.43
PatriotismCONSERVATISM1.39
Convenience OrientationPREMIUM1.32
Need for SecurityCONSERVATISM1.27
IndividualismJOY1.24
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Mountain Men (TV series)
CountryShare
United States65.0%
Germany12.9%
Canada7.2%

See Mountain Men (TV series) audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does Mountain Men (TV series) have in United States?

Mountain Men (TV series) has an estimated audience of 429,682 people in United States, concentrated in Texas and California.

What is the gender split and age of Mountain Men (TV series) fans?

37.4% of Mountain Men (TV series) fans are female, 62.6% are male, with an average age of 44.4 years.

Which brands do Mountain Men (TV series) fans like most?

Mountain Men (TV series) fans show strongest brand affinity for Minnesota (2.23×), Pillow (2.64×), and Alaska (1.6×) over the country average.

Where do Mountain Men (TV series) fans live in United States?

Mountain Men (TV series) fans in United States are most concentrated in Texas (reach 21,810), California (reach 20,429), and Florida (reach 15,953). These three regions account for the largest share of the active audience.

What other brands do Mountain Men (TV series) fans also like?

Beyond Mountain Men (TV series) itself, the audience over-indexes on Pillow (2.64×), Alaska (1.6×), MK (3.7×), and Urban Outfitters (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Men (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.