Mountain View, California Audience in United States

Mountain View, California logo

Mountain View, California has an estimated audience of 2,727,584 people in United States. 48.2% are female, 51.8% are male, average age 36.2. Top brand affinities: Sailor, CAC 40, Cadillac Ranch, Dental hygienist, Mackenzie Foy.

Top brand affinities include Sailor, CAC 40, Cadillac Ranch, with strongest over-indexing on Sailor (1.62× the country average). Demographically, the Mountain View, California audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Mountain View, California fans

Demographic split for Mountain View, California audience in United States
MetricValue
Female48.2%
Male51.8%
Average age36.2
Estimated audience size2,727,584

Audience persona

The typical Mountain View, California fan in United States is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Sailor.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain View, California audience
BrandAffinityCategory
Sailor1.62×Travel & Leisure
CAC 401.65×Business & Career
Cadillac Ranch2.92×Cars & Mobility
Dental hygienist1.59×Health
Mackenzie Foy1.67×Fashion & Accessoires
War on Terror1.6×Politics & Society
JC Whitney2.27×Shopping
Jura Mountains3.78×Travel & Leisure
The Diving Bell and the Butterfly2.5×Movies & TV
Stop Bullying1.55×Politics & Society
Cake Craft and Decoration1.79×Food & Beverages
Ipsos1.68×Business & Career
Yoga Journal1.52×Sports
John Key1.79×Politics & Society
Otto Graham1.52×Sports
El Palomar, Buenos Aires2.99×Travel & Leisure
Flattop grill1.63×Home & Garden
Adventureland (Iowa)1.54×
Cayo Coco1.77×Travel & Leisure
Golden Gate1.53×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain View, California audience
TraitClusterScore
Career OrientationPOWER1.61
Community OrientationOPEN1.22
Family OrientationCONSERVATISM1.21
Urban LifestyleOPEN1.2
DIY MentalityTHRILL1.15
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Mountain View, California
CountryShare
United States39.4%
Egypt9.5%
Taiwan6.9%

See Mountain View, California audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain View, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.