Rascasse Audience Intelligence

Mountain View, California Audience in United States

A data profile of the people who buy, follow and care about Mountain View, California in United States — modelled from more than twelve digital signal sources. Mountain View, California has an estimated audience of 2,727,584 people in United States.

#23among Department store in United States#837among POI in United States#891in Travel & Leisure

The average Mountain View, California fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arkansas.

Top brand affinities include Employment website, Career development, Online newspaper, with strongest over-indexing on Employment website (2.83× the country average).

Demographically, the Mountain View, California audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain View, California fan in United States is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain View, California profile in United States.

Audience size
2.7M
in United States
Gender
48.2%♀
51.8% male
Age
36.2
average years
Country rank
#11121
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain View, California fans

48.2% are female, 51.8% are male, average age 36.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Mountain View, California audience in United States
MetricValue
Female48.2%
Male51.8%
Average age36.2
Estimated audience size2,727,584
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Mountain View, California audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Mountain View, California audience comes from United States.

Worldwide audience distribution share by country for Mountain View, California
CountryShare
United States39.3%
Egypt9.5%
Taiwan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain View, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain View, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M6.12×
02Arkansas~100K4.78×
03Alaska~20K3.11×
04Wyoming~10K2.95×
05Hawaii~30K2.41×
06New Mexico~30K2.37×
07Utah~50K1.96×
08Idaho~20K1.46×
09Colorado~60K1.45×
10Oregon~40K1.44×
11Nevada~40K1.40×
12Missouri~50K1.24×
13Arizona~70K1.23×
14Washington~60K1.16×
15Montana~7K0.94×
16Vermont~4K0.80×
17Tennessee~40K0.78×
18North Carolina~60K0.77×
19Oklahoma~20K0.77×
20West Virginia~10K0.77×
21Virginia~40K0.65×
22New Hampshire~7K0.64×
23Pennsylvania~60K0.63×
24Washington, District of Columbia~5K0.63×
25South Dakota~4K0.62×
26Georgia~50K0.61×
27Maine~6K0.60×
28New Jersey~40K0.59×
29Massachusetts~30K0.59×
30New York~90K0.58×
31Texas~100K0.56×
32Rhode Island~5K0.54×
33Delaware~4K0.54×
34South Carolina~20K0.49×
35Alabama~20K0.49×
36Kansas~10K0.49×
37Nebraska~7K0.49×
38Mississippi~10K0.46×
39Maryland~20K0.43×
40Connecticut~10K0.42×
41Iowa~9K0.41×
42Illinois~40K0.40×
43Kentucky~10K0.40×
44Louisiana~10K0.39×
45Wisconsin~10K0.36×
46Minnesota~10K0.36×
47Michigan~20K0.35×
48Indiana~20K0.35×
49Florida~50K0.29×
50Ohio~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Mountain View, California, United States
0.28×1.00×6.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain View, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain View, California audience
#·InterestCategoryAffinity×
01San Jose SharksSports3.21×
02Amazon Web ServicesTechnology & Electronics3.17×
03Employment websiteBusiness & Career2.83×
04Non-alcoholic beverageFood & Beverages2.21×
05Internet service providerTechnology & Electronics2.11×
06Career developmentBusiness & Career2.10×
07Employment agencyBusiness & Career2.02×
08RoboticsTechnology & Electronics1.97×
09Washington NationalsSports1.89×
10Tom HardyMovies & TV1.87×
11Private equityBusiness & Career1.82×
12Ryan GoslingMovies & TV1.78×
13Rail transportTravel & Leisure1.76×
14Online newspaperNews1.68×
15Augmented realityTechnology & Electronics1.64×
16Art DecoArts & Culture1.64×
17San Francisco GiantsSports1.58×
18Private schoolKids & Family1.56×
19Garden centreHome & Garden1.53×
20Public transportCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain View, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain View, California audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Community OrientationOPEN1.41×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain View, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.44×
MindfulnessBALANCE0.67×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain View, California have in United States?

Mountain View, California has an estimated audience of 2,727,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountain View, California fans?

48.2% of Mountain View, California fans are female, 51.8% are male, with an average age of 36.2 years.

03

Which brands do Mountain View, California fans like most?

Mountain View, California fans show strongest brand affinity for Employment website (2.83×), Career development (2.1×), and Online newspaper (1.68×) over the country average.

04

Where do Mountain View, California fans live in United States?

Mountain View, California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~100K), and Arkansas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain View, California fans also like?

Beyond Mountain View, California itself, the audience over-indexes on Career development (2.1×), Online newspaper (1.68×), Non-alcoholic beverage (2.21×), and Rail transport (1.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain View, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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