Rascasse Audience Intelligence

MS Freedom of the Seas Target Market in United States

A data profile of the people who buy, follow and care about MS Freedom of the Seas in United States — modelled from more than twelve digital signal sources. MS Freedom of the Seas has an estimated audience of 341,580 people in United States.

#19among Cruises in United States#4671among Brand in United States#3729in Travel & Leisure

The average MS Freedom of the Seas fan in United States is 44.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Bakery, Theme parks, Steakhouse, with strongest over-indexing on Bakery (2.27× the country average).

Demographically, the MS Freedom of the Seas audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MS Freedom of the Seas fan in United States is more female, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bakery.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MS Freedom of the Seas profile in United States.

Audience size
342K
in United States
Gender
100.0%♀
0.0% male
Age
44.1
average years
Country rank
#45180
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MS Freedom of the Seas

100.0% are female, 0.0% are male, average age 44.1.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for MS Freedom of the Seas audience in United States
MetricValue
Female100.0%
Male0.0%
Average age44.1
Estimated audience size341,580
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the MS Freedom of the Seas audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3918%
40-4931%
50+27%
Fig. 04

Worldwide distribution

71.4%

of the worldwide MS Freedom of the Seas audience comes from United States.

Worldwide audience distribution share by country for MS Freedom of the Seas
CountryShare
United States71.4%
Canada7.8%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MS Freedom of the Seas audience in United States is strongest.

Fig. 05

Top regions by affinity

MS Freedom of the Seas customers by region in United States
#RegionReachAffinity×
01Florida~100K4.81×
02Georgia~20K1.65×
03South Carolina~8K1.61×
04Ohio~20K1.57×
05Kentucky~7K1.56×
06North Carolina~20K1.52×
07Tennessee~10K1.46×
08Michigan~10K1.40×
09Indiana~8K1.34×
10Utah~4K1.23×
11Virginia~10K1.21×
12Rhode Island~1K1.20×
13New Hampshire~2K1.18×
14West Virginia~2K1.14×
15Maryland~7K1.13×
16Alabama~5K1.13×
17Delaware~1K1.06×
18Connecticut~4K1.02×
19Missouri~6K1.00×
20New Jersey~9K0.97×
21Iowa~3K0.97×
22Minnesota~5K0.94×
23Pennsylvania~10K0.92×
24Maine~1K0.92×
25North Dakota<1K0.92×
26Kansas~2K0.91×
27Alaska<1K0.91×
28South Dakota<1K0.90×
29Massachusetts~6K0.89×
30Wisconsin~5K0.88×
31Nebraska~2K0.88×
32Arkansas~2K0.87×
33New York~20K0.85×
34Illinois~10K0.85×
35Vermont<1K0.84×
36Idaho~1K0.83×
37Washington, District of Columbia<1K0.81×
38Montana<1K0.78×
39Colorado~4K0.76×
40Oklahoma~3K0.75×
41Mississippi~2K0.75×
42Hawaii~1K0.72×
43Louisiana~3K0.70×
44New Mexico~1K0.67×
45Nevada~2K0.65×
46Texas~20K0.63×
47Arizona~4K0.57×
48Oregon~2K0.53×
49Washington~3K0.50×
50California~10K0.33×
Fig. 06

Affinity by region

Affinity by region — MS Freedom of the Seas, United States
0.33×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MS Freedom of the Seas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MS Freedom of the Seas audience
#·InterestCategoryAffinity×
01SteakhouseFood & Beverages2.54×
02Weather forecastingHome & Garden2.50×
03BakeryFood & Beverages2.27×
04PubFood & Beverages2.17×
05CappuccinoFood & Beverages2.17×
06Soap operaMovies & TV2.03×
07Univision HoustonMovies & TV2.03×
08Lee (jeans)Fashion & Accessoires1.95×
09Theme parksTravel & Leisure1.86×
10ZooKids & Family1.81×
11Low-carbohydrate dietFood & Beverages1.81×
12Veterinary medicineBusiness & Career1.79×
13CocktailFood & Beverages1.72×
14Sports clubSports1.70×
15MassageHealth1.58×
16EspressoFood & Beverages1.58×
17Glenn CloseMovies & TV1.55×
18Credit (finance)Business & Career1.52×
19HerbalismHealth1.51×
20Luc BessonMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MS Freedom of the Seas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MS Freedom of the Seas audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.43×
TraditionCONSERVATISM1.27×
SpiritualityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MS Freedom of the Seas audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.42×
MindfulnessBALANCE0.44×
SustainabilityBALANCE0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MS Freedom of the Seas's target market in United States?

MS Freedom of the Seas's target market in United States covers an estimated 341,580 people, concentrated in Florida and Texas.

02

What is the gender split and age of MS Freedom of the Seas customers?

100.0% of the MS Freedom of the Seas audience are female, 0.0% are male, with an average age of 44.1 years.

03

Which brands do MS Freedom of the Seas fans like most?

MS Freedom of the Seas fans show strongest brand affinity for Bakery (2.27×), Theme parks (1.86×), and Steakhouse (2.54×) over the country average.

04

Where do MS Freedom of the Seas fans live in United States?

MS Freedom of the Seas fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MS Freedom of the Seas fans also like?

Beyond MS Freedom of the Seas itself, the audience over-indexes on Theme parks (1.86×), Steakhouse (2.54×), Cocktail (1.72×), and Veterinary medicine (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See MS Freedom of the Seas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Freedom of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →