MS Freedom of the Seas Audience in United States
MS Freedom of the Seas has an estimated audience of 344,687 people in United States. 100.0% are female, 0.0% are male, average age 44.1. Top brand affinities: Pillow, Sears, REO Speedwagon, Buddy Brown, Haré+Guu.
Top brand affinities include Pillow, Sears, REO Speedwagon, with strongest over-indexing on Pillow (1.96× the country average). Demographically, the MS Freedom of the Seas audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of MS Freedom of the Seas fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 44.1 |
| Estimated audience size | 344,687 |
Audience persona
The typical MS Freedom of the Seas fan in United States is more female, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.96× | Home & Garden |
| Sears | 1.88× | Shopping |
| REO Speedwagon | 1.98× | Music & Radio |
| Buddy Brown | 2.24× | Music & Radio |
| Haré+Guu | 1.6× | Movies & TV |
| Kazimierz Wielki University in Bydgoszcz | 1.92× | Business & Career |
| Bozkurt, Kastamonu | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.75 |
| Extroversion | THRILL | 1.37 |
| Travelling | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.22 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.3% |
| Canada | 7.8% |
| Germany | 3.6% |
See MS Freedom of the Seas audiences in other countries
More Cruises audiences in United States
- Royal Caribbean Cruises Ltd. (13,902,029)
- Norwegian Cruise Line (7,567,194)
- Disney Cruise Line (6,851,000)
- MSC Cruises (5,894,072)
- Princess Cruises (5,545,968)
How to read this data
Audience size is the estimated number of people in United States who actively search for MS Freedom of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.