Rascasse Audience Intelligence

MXstore Audience in United States

A data profile of the people who buy, follow and care about MXstore in United States — modelled from more than twelve digital signal sources. MXstore has an estimated audience of 336,999 people in United States.

#1488among Website / Newspaper / Magazine in United States#631in Shopping

The average MXstore fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Extreme sport, Tuckernuck, Motorcycle helmet, with strongest over-indexing on Extreme sport (17× the country average).

Demographically, the MXstore audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MXstore fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MXstore profile in United States.

Audience size
337K
in United States
Gender
27.7%♀
72.3% male
Age
36.6
average years
Country rank
#45521
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MXstore

27.7% are female, 72.3% are male, average age 36.6.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for MXstore audience in United States
MetricValue
Female27.7%
Male72.3%
Average age36.6
Estimated audience size336,999
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the MXstore audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

29.4%

of the worldwide MXstore audience comes from United States.

Worldwide audience distribution share by country for MXstore
CountryShare
Australia67.4%
United States29.4%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MXstore audience in United States is strongest.

Fig. 05

Top regions by affinity

MXstore fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K2.32×
02Indiana~10K2.15×
03Oregon~7K1.88×
04Washington~10K1.79×
05Kansas~5K1.78×
06Iowa~5K1.70×
07Idaho~3K1.66×
08South Dakota~1K1.51×
09Delaware~1K1.43×
10Georgia~10K1.39×
11Wisconsin~7K1.37×
12South Carolina~7K1.34×
13North Carolina~10K1.33×
14Oklahoma~5K1.33×
15Wyoming<1K1.29×
16Kentucky~5K1.26×
17Alabama~6K1.25×
18Nebraska~2K1.25×
19Missouri~7K1.21×
20Mississippi~3K1.18×
21Tennessee~8K1.14×
22Utah~3K1.14×
23Nevada~4K1.12×
24Minnesota~5K1.10×
25North Dakota<1K1.08×
26Illinois~10K1.05×
27Colorado~5K0.99×
28New Mexico~2K0.97×
29Montana<1K0.96×
30Michigan~8K0.94×
31Louisiana~4K0.83×
32Alaska<1K0.82×
33Texas~20K0.81×
34Florida~20K0.81×
35Hawaii~1K0.81×
36Ohio~8K0.80×
37West Virginia~1K0.80×
38Washington, District of Columbia<1K0.79×
39Maine<1K0.78×
40New Hampshire~1K0.77×
41California~30K0.75×
42Rhode Island<1K0.74×
43Arizona~4K0.60×
44Virginia~5K0.55×
45Connecticut~2K0.52×
46Pennsylvania~5K0.46×
47New Jersey~4K0.46×
48Maryland~2K0.42×
49Massachusetts~3K0.40×
50New York~6K0.33×
Fig. 06

Affinity by region

Affinity by region — MXstore, United States
0.33×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MXstore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MXstore audience
#·InterestCategoryAffinity×
01Gumball 3000Cars & Mobility74.61×
02Valentino RossiSports45.93×
03TuckernuckShopping44.14×
04Dakar RallySports19.70×
05SupermotoCars & Mobility17.43×
06Extreme sportSports17.00×
07KTMCars & Mobility13.61×
08RallyingSports12.51×
09Motorcycle helmetCars & Mobility12.14×
10Radio-controlled carKids & Family11.37×
11Auto showCars & Mobility10.85×
12MotoGPSports8.75×
13Cruiser (motorcycle)Cars & Mobility8.56×
14Touring motorcycleCars & Mobility8.05×
15Chopper (motorcycle)Cars & Mobility7.58×
16Off-road vehicleCars & Mobility7.01×
17Sam ElliottMovies & TV6.84×
18MotocrossSports6.60×
19Obsessed (2009 film)Movies & TV5.46×
20Planet FitnessSports2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MXstore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MXstore audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.90×
PatriotismCONSERVATISM2.67×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MXstore audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.67×
DIY MentalityTHRILL0.67×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MXstore have in United States?

MXstore has an estimated audience of 336,999 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MXstore fans?

27.7% of MXstore fans are female, 72.3% are male, with an average age of 36.6 years.

03

Which brands do MXstore fans like most?

MXstore fans show strongest brand affinity for Extreme sport (17×), Tuckernuck (44.14×), and Motorcycle helmet (12.14×) over the country average.

04

Where do MXstore fans live in United States?

MXstore fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MXstore fans also like?

Beyond MXstore itself, the audience over-indexes on Tuckernuck (44.14×), Motorcycle helmet (12.14×), Gumball 3000 (74.61×), and Auto show (10.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See MXstore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MXstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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