MXstore Audience in United States
MXstore has an estimated audience of 339,963 people in United States. 27.7% are female, 72.3% are male, average age 36.6. Top regions: California, Mississippi, Louisiana. Top brand affinities: Jaws, The Devil's Rejects, Home construction, Glossier, Combat sport.
The average MXstore fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Mississippi, Louisiana. Top brand affinities include Jaws, The Devil's Rejects, Home construction, with strongest over-indexing on Jaws (20× the country average). Demographically, the MXstore audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of MXstore fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 36.6 |
| Estimated audience size | 339,963 |
Audience persona
The typical MXstore fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Jaws.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,426 | 0.36× |
| Mississippi | 5,197 | 1.86× |
| Louisiana | 4,621 | 1.05× |
| Arkansas | 4,617 | 1.65× |
| Oklahoma | 4,515 | 1.2× |
| Florida | 4,444 | 0.19× |
| Kentucky | 4,444 | 1.04× |
| Alabama | 4,301 | 0.91× |
| New York | 4,299 | 0.23× |
| West Virginia | 4,290 | 2.71× |
| Tennessee | 4,098 | 0.6× |
| South Carolina | 4,068 | 0.8× |
| Indiana | 3,964 | 0.64× |
| Kansas | 3,963 | 1.48× |
| Idaho | 3,962 | 2.32× |
| Georgia | 3,961 | 0.38× |
| Missouri | 3,839 | 0.7× |
| Texas | 3,788 | 0.13× |
| Hawaii | 3,785 | 2.59× |
| Iowa | 3,762 | 1.34× |
| Montana | 3,732 | 3.96× |
| North Carolina | 3,686 | 0.36× |
| Ohio | 3,671 | 0.35× |
| Michigan | 3,654 | 0.41× |
| Wisconsin | 3,635 | 0.71× |
| Arizona | 3,501 | 0.5× |
| Pennsylvania | 3,485 | 0.3× |
| Connecticut | 3,456 | 1.01× |
| New Mexico | 3,444 | 2.02× |
| Nevada | 3,433 | 1.04× |
| Oregon | 3,389 | 0.87× |
| Utah | 3,368 | 1.11× |
| Virginia | 3,347 | 0.4× |
| Maryland | 3,330 | 0.57× |
| New Jersey | 3,322 | 0.38× |
| Illinois | 3,269 | 0.29× |
| Minnesota | 3,248 | 0.67× |
| Massachusetts | 3,214 | 0.48× |
| Washington | 3,138 | 0.46× |
| Colorado | 3,129 | 0.58× |
| Washington, District of Columbia | 2,391 | 2.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaws | 20× | Movies & TV |
| The Devil's Rejects | 20× | Movies & TV |
| Home construction | 2.05× | Home & Garden |
| Glossier | 6.63× | Beauty & Wellness |
| Combat sport | 1.97× | Sports |
| Urban Outfitters | 2.29× | Shopping |
| Elsword | 17.28× | Games |
| N1 road (South Africa) | 4.13× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Nebraska Cornhuskers football | 3.48× | Sports |
| Nationality | 1.96× | Politics & Society |
| Home equity | 1.79× | Home & Garden |
| Endless Space | 21.68× | Games |
| Product design | 1.74× | Business & Career |
| Electrolyte | 4.06× | Health |
| Irrigation sprinkler | 7.85× | Home & Garden |
| Pro-Ject | 3.24× | Music & Radio |
| Portia de Rossi | 5.82× | Movies & TV |
| Bank account | 1.76× | Business & Career |
| Mothercare | 2.25× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.94 |
| Patriotism | CONSERVATISM | 1.78 |
| Luxury Orientation | PREMIUM | 1.66 |
| Design Affinity | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 66.4% |
| United States | 30.4% |
| United Kingdom | 0.7% |
See MXstore audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does MXstore have in United States?
MXstore has an estimated audience of 339,963 people in United States, concentrated in California and Mississippi.
What is the gender split and age of MXstore fans?
27.7% of MXstore fans are female, 72.3% are male, with an average age of 36.6 years.
Which brands do MXstore fans like most?
MXstore fans show strongest brand affinity for Jaws (20×), The Devil's Rejects (20×), and Home construction (2.05×) over the country average.
Where do MXstore fans live in United States?
MXstore fans in United States are most concentrated in California (reach 13,426), Mississippi (reach 5,197), and Louisiana (reach 4,621). These three regions account for the largest share of the active audience.
What other brands do MXstore fans also like?
Beyond MXstore itself, the audience over-indexes on The Devil's Rejects (20×), Home construction (2.05×), Glossier (6.63×), and Combat sport (1.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for MXstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.