My Pillow Audience in United States

My Pillow logo

My Pillow has an estimated audience of 1,164,595 people in United States. 57.1% are female, 42.9% are male, average age 48.6. Top regions: Florida, Texas, California. Top brand affinities: Urban Outfitters, Progressive rock, Pillow, Unique Gifts, Fairy godmother.

The average My Pillow fan in United States is 48.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Urban Outfitters, Progressive rock, Pillow, with strongest over-indexing on Urban Outfitters (2.15× the country average). Demographically, the My Pillow audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of My Pillow fans

Demographic split for My Pillow audience in United States
MetricValue
Female57.1%
Male42.9%
Average age48.6
Estimated audience size1,164,595

Audience persona

The typical My Pillow fan in United States is more female, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for My Pillow in United States
RegionReachAffinity
Florida79,1851×
Texas71,7900.72×
California65,0820.51×
New York48,3730.74×
Pennsylvania44,1821.13×
Ohio40,7651.14×
Michigan36,7361.21×
North Carolina33,4020.95×
Illinois32,8610.85×
Georgia29,3290.82×
Tennessee27,3441.17×
Minnesota26,2951.58×
Arizona25,6121.08×
New Jersey24,8390.84×
Virginia22,7460.8×
Indiana22,5741.06×
Wisconsin22,5451.29×
Alabama22,1521.36×
Missouri21,2921.13×
South Carolina20,2981.16×
Massachusetts19,0610.83×
Washington16,8200.72×
Colorado16,4630.9×
Kentucky16,2291.11×
Louisiana15,7321.05×
Oklahoma14,8131.15×
Maryland12,3670.62×
Iowa11,3651.18×
Oregon11,2010.84×
Arkansas10,2891.07×
Mississippi10,1531.06×
Connecticut10,0560.86×
Kansas9,9591.09×
Nevada8,3710.74×
Utah7,8820.76×
Idaho7,4461.27×
Nebraska7,2771.25×
West Virginia6,6711.23×
New Hampshire5,5491.21×
Maine4,7051.13×
New Mexico4,5790.78×
Montana4,5051.39×
South Dakota3,6671.36×
North Dakota3,4991.46×
Rhode Island3,1480.85×
Delaware2,6260.82×
Wyoming2,4321.41×
Hawaii2,2820.46×
Alaska2,1470.86×
Vermont1,4670.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Pillow audience
BrandAffinityCategory
Urban Outfitters2.15×Shopping
Progressive rock2.12×Music & Radio
Pillow1.68×Home & Garden
Unique Gifts1.74×Shopping
Fairy godmother5.41×Literature
Historic site3.07×Arts & Culture
Grammarly2.92×Business & Career
Grinch2.41×Movies & TV
Birthday Gifts1.85×Kids & Family
JDSU1.6×Business & Career
Houston County, Georgia13.5×Travel & Leisure
Jesse Plemons1.61×Movies & TV
Governor of Michigan3.42×Politics & Society
Goop2.46×Internet & Social Media
Nebraska Cornhuskers football1.59×Sports
Vocal harmony1.95×Music & Radio
Jaws2.35×Movies & TV
Home staging2.21×Home & Garden
Urban horticulture1.51×Home & Garden
UK garage2.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Pillow audience
TraitClusterScore
PatriotismCONSERVATISM2.03
SpiritualityBALANCE1.35
Need for SecurityCONSERVATISM1.35
DIY MentalityTHRILL1.21
Price SensitivityPREMIUM1.21
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for My Pillow
CountryShare
United States90.0%
India2.5%
United Kingdom2.1%

See My Pillow audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does My Pillow have in United States?

My Pillow has an estimated audience of 1,164,595 people in United States, concentrated in Florida and Texas.

What is the gender split and age of My Pillow fans?

57.1% of My Pillow fans are female, 42.9% are male, with an average age of 48.6 years.

Which brands do My Pillow fans like most?

My Pillow fans show strongest brand affinity for Urban Outfitters (2.15×), Progressive rock (2.12×), and Pillow (1.68×) over the country average.

Where do My Pillow fans live in United States?

My Pillow fans in United States are most concentrated in Florida (reach 79,185), Texas (reach 71,790), and California (reach 65,082). These three regions account for the largest share of the active audience.

What other brands do My Pillow fans also like?

Beyond My Pillow itself, the audience over-indexes on Progressive rock (2.12×), Pillow (1.68×), Unique Gifts (1.74×), and Fairy godmother (5.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.