Rascasse Audience Intelligence

Naloxone Audience in United States

A data profile of the people who buy, follow and care about Naloxone in United States — modelled from more than twelve digital signal sources. Naloxone has an estimated audience of 443,011 people in United States.

#15among Medicine in United States#11883among Topic in United States#1014in Health

The average Naloxone fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include McDonald's, Pizza Hut, Subway, with strongest over-indexing on McDonald's (2.92× the country average).

Demographically, the Naloxone audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naloxone fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for McDonald's.

Category: Health · Type: Topic · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naloxone profile in United States.

Audience size
443K
in United States
Gender
57.1%♀
42.9% male
Age
42.0
average years
Country rank
#39264
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naloxone fans

57.1% are female, 42.9% are male, average age 42.0.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Naloxone audience in United States
MetricValue
Female57.1%
Male42.9%
Average age42.0
Estimated audience size443,011
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Naloxone audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3915%
40-4917%
50+33%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Naloxone audience comes from United States.

Worldwide audience distribution share by country for Naloxone
CountryShare
United States44.5%
Spain19.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naloxone audience in United States is strongest.

Fig. 05

Top regions by affinity

Naloxone fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.64×
02Utah~5K1.28×
03Oregon~6K1.25×
04Kentucky~7K1.21×
05Oklahoma~6K1.16×
06Tennessee~10K1.15×
07Arkansas~4K1.15×
08Alaska~1K1.15×
09New Mexico~3K1.14×
10Washington~10K1.13×
11Arizona~10K1.11×
12Maine~2K1.08×
13Virginia~10K1.07×
14California~50K1.05×
15Indiana~9K1.05×
16Mississippi~4K1.04×
17Kansas~4K1.04×
18Colorado~7K1.02×
19South Dakota~1K1.02×
20Alabama~6K1.01×
21Idaho~2K1.00×
22Washington, District of Columbia~1K0.99×
23Minnesota~6K0.98×
24Iowa~4K0.98×
25North Carolina~10K0.97×
26Michigan~10K0.97×
27Rhode Island~1K0.97×
28Montana~1K0.97×
29Pennsylvania~10K0.96×
30Maryland~7K0.96×
31Missouri~7K0.96×
32Ohio~10K0.95×
33Connecticut~4K0.93×
34Illinois~10K0.92×
35Massachusetts~8K0.92×
36Nevada~4K0.92×
37Nebraska~2K0.92×
38Hawaii~2K0.92×
39South Carolina~6K0.90×
40Louisiana~5K0.90×
41Vermont<1K0.90×
42Texas~30K0.89×
43North Dakota<1K0.89×
44Florida~30K0.86×
45New Hampshire~2K0.86×
46Georgia~10K0.84×
47Delaware~1K0.84×
48New York~20K0.83×
49Wisconsin~5K0.81×
50New Jersey~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Naloxone, United States
0.80×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naloxone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naloxone audience
#·InterestCategoryAffinity×
01FaceTimeTechnology & Electronics8.06×
02Sustainable energyHome & Garden4.14×
03Renewable energyBusiness & Career3.59×
04Weather forecastingHome & Garden3.57×
05Drudge ReportSports3.42×
06FedExBusiness & Career3.22×
07Vehicle insuranceCars & Mobility3.16×
08Pizza HutFood & Beverages2.96×
09McDonald'sFood & Beverages2.92×
10SubwayFood & Beverages2.84×
11Domino's PizzaFood & Beverages2.83×
12Mortgage loansBusiness & Career2.65×
13Discount storesShopping2.47×
14Solar energyHome & Garden2.47×
15Shopping mallsShopping2.12×
16StarbucksFood & Beverages2.04×
17PinterestInternet & Social Media1.95×
18WalgreensShopping1.87×
19BarbecueFood & Beverages1.75×
20RedditInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naloxone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naloxone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Career OrientationPOWER1.91×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naloxone audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naloxone have in United States?

Naloxone has an estimated audience of 443,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Naloxone fans?

57.1% of Naloxone fans are female, 42.9% are male, with an average age of 42.0 years.

03

Which brands do Naloxone fans like most?

Naloxone fans show strongest brand affinity for McDonald's (2.92×), Pizza Hut (2.96×), and Subway (2.84×) over the country average.

04

Where do Naloxone fans live in United States?

Naloxone fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Naloxone fans also like?

Beyond Naloxone itself, the audience over-indexes on Pizza Hut (2.96×), Subway (2.84×), Mortgage loans (2.65×), and Domino's Pizza (2.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Naloxone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naloxone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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