National Australia Bank Audience in United States

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National Australia Bank has an estimated audience of 404,181 people in United States. 51.6% are female, 48.4% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Bank of America, BoA, Chase (bank), Wells Fargo, Banking.

The average National Australia Bank fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank of America, BoA, Chase (bank), with strongest over-indexing on Bank of America (12.48× the country average). Demographically, the National Australia Bank audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of National Australia Bank fans

Demographic split for National Australia Bank audience in United States
MetricValue
Female51.6%
Male48.4%
Average age36.9
Estimated audience size404,181

Audience persona

The typical National Australia Bank fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for National Australia Bank in United States
RegionReachAffinity
California67,3511.52×
Texas31,1910.9×
New York28,4181.26×
Florida22,8870.84×
North Carolina17,7841.46×
Virginia14,4401.47×
Illinois12,8450.95×
Georgia10,9400.88×
Pennsylvania10,6630.78×
New Jersey9,6550.94×
Nevada9,4112.41×
Ohio9,4100.76×
Massachusetts8,5671.08×
Washington7,9340.98×
Michigan7,6720.73×
Maryland7,6241.1×
Arizona7,2270.88×
Tennessee7,0910.87×
Colorado6,5251.02×
Indiana6,0040.81×
South Carolina5,5680.92×
Washington, District of Columbia5,3404.4×
Minnesota5,3190.92×
Missouri4,9690.76×
Kentucky4,7730.94×
Mississippi4,7501.43×
Wisconsin4,4100.73×
Oregon4,3860.95×
Alabama4,0210.71×
Oklahoma3,9280.88×
Louisiana3,8480.74×
Connecticut3,4240.84×
Utah3,3440.92×
Hawaii2,6781.54×
Arkansas2,4100.72×
Kansas2,2980.72×
Iowa2,2690.68×
West Virginia1,4830.79×
New Mexico1,4380.71×
Nebraska1,4130.7×
Idaho1,3790.68×
New Hampshire1,2630.79×
Maine1,2190.84×
Rhode Island1,1240.87×
Alaska8741.01×
Montana8230.73×
Delaware7520.67×
South Dakota6920.74×
North Dakota6070.73×
Vermont5300.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Australia Bank audience
BrandAffinityCategory
Bank of America12.48×Business & Career
BoA23.51×Music & Radio
Chase (bank)4.96×Business & Career
Wells Fargo3.36×Business & Career
Banking1.79×Business & Career
MSN1.7×News
Breaking news1.53×Movies & TV
Savannah Guthrie2.48×Movies & TV
AutoZone1.51×Cars & Mobility
United States Postal Service1.5×Business & Career
Lawsuit2.3×Business & Career
Local news1.51×News
Ohio2.11×Travel & Leisure
Lawyer1.66×Business & Career
Fifth Third Bank4.18×Business & Career
Georgia (U.S. state)1.6×Travel & Leisure
Lace wig1.94×Beauty & Wellness
Old age2.09×Politics & Society
Meijer2.17×Shopping
Retirement2.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Australia Bank audience
TraitClusterScore
SustainabilityBALANCE2.14
Design AffinityPREMIUM1.35
Price SensitivityPREMIUM1.3
CreativityOPEN1.26
Social Media UsageJOY1.25
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for National Australia Bank
CountryShare
Australia76.7%
United States4.9%
China3.2%

See National Australia Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does National Australia Bank have in United States?

National Australia Bank has an estimated audience of 404,181 people in United States, concentrated in California and Texas.

What is the gender split and age of National Australia Bank fans?

51.6% of National Australia Bank fans are female, 48.4% are male, with an average age of 36.9 years.

Which brands do National Australia Bank fans like most?

National Australia Bank fans show strongest brand affinity for Bank of America (12.48×), BoA (23.51×), and Chase (bank) (4.96×) over the country average.

Where do National Australia Bank fans live in United States?

National Australia Bank fans in United States are most concentrated in California (reach 67,351), Texas (reach 31,191), and New York (reach 28,418). These three regions account for the largest share of the active audience.

What other brands do National Australia Bank fans also like?

Beyond National Australia Bank itself, the audience over-indexes on BoA (23.51×), Chase (bank) (4.96×), Wells Fargo (3.36×), and Banking (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Australia Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.