Rascasse Audience Intelligence

National Hockey League All-Star Game Audience in United States

A data profile of the people who buy, follow and care about National Hockey League All-Star Game in United States — modelled from more than twelve digital signal sources. National Hockey League All-Star Game has an estimated audience of 281,925 people in United States.

#130among Ice hockey in United States#649among Event in United States#5022in Sports

The average National Hockey League All-Star Game fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include My Fair Lady, Sidney Crosby, Buffalo Sabres, with strongest over-indexing on My Fair Lady (347.13× the country average).

Demographically, the National Hockey League All-Star Game audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Hockey League All-Star Game fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for My Fair Lady.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Hockey League All-Star Game profile in United States.

Audience size
282K
in United States
Gender
28.6%♀
71.4% male
Age
37.9
average years
Country rank
#49886
Event in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Hockey League All-Star Game fans

28.6% are female, 71.4% are male, average age 37.9.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for National Hockey League All-Star Game audience in United States
MetricValue
Female28.6%
Male71.4%
Average age37.9
Estimated audience size281,925
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the National Hockey League All-Star Game audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

53.8%

of the worldwide National Hockey League All-Star Game audience comes from United States.

Worldwide audience distribution share by country for National Hockey League All-Star Game
CountryShare
United States53.8%
Canada29.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Hockey League All-Star Game audience in United States is strongest.

Fig. 05

Top regions by affinity

National Hockey League All-Star Game fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~9K1.62×
02Minnesota~6K1.56×
03New York~20K1.50×
04Pennsylvania~10K1.43×
05Michigan~9K1.28×
06Colorado~6K1.27×
07Illinois~10K1.18×
08Connecticut~3K1.15×
09New Hampshire~1K1.15×
10Missouri~5K1.13×
11North Dakota<1K1.12×
12Vermont<1K1.11×
13New Jersey~8K1.10×
14Maine~1K1.07×
15Washington, District of Columbia<1K1.07×
16Ohio~9K1.06×
17Rhode Island<1K1.05×
18Montana<1K1.03×
19South Dakota<1K1.02×
20Wisconsin~4K1.01×
21Nevada~3K1.01×
22Alaska<1K1.01×
23Utah~3K1.00×
24Delaware<1K1.00×
25West Virginia~1K0.97×
26Nebraska~1K0.96×
27North Carolina~8K0.95×
28Idaho~1K0.95×
29Hawaii~1K0.95×
30Iowa~2K0.94×
31New Mexico~1K0.94×
32Mississippi~2K0.93×
33Kansas~2K0.93×
34Indiana~5K0.92×
35Arkansas~2K0.92×
36Maryland~4K0.91×
37Washington~5K0.90×
38Oklahoma~3K0.90×
39Florida~20K0.89×
40Virginia~6K0.89×
41Kentucky~3K0.89×
42Louisiana~3K0.88×
43Oregon~3K0.88×
44Tennessee~5K0.87×
45South Carolina~4K0.87×
46Alabama~3K0.87×
47California~30K0.83×
48Arizona~5K0.83×
49Georgia~7K0.76×
50Texas~20K0.66×
Fig. 06

Affinity by region

Affinity by region — National Hockey League All-Star Game, United States
0.66×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Hockey League All-Star Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Hockey League All-Star Game audience
#·InterestCategoryAffinity×
01My Fair LadyMovies & TV347.13×
02Swedish Hockey LeagueSports88.62×
03Connor McDavidSports39.23×
04Wayne GretzkySports36.32×
05Sidney CrosbySports35.41×
06Buffalo SabresSports20.00×
07Florida PanthersSports20.00×
08Edmonton OilersSports20.00×
09Columbus Blue JacketsSports20.00×
10New Jersey DevilsSports20.00×
11New York IslandersSports18.56×
12Sport ClipsBeauty & Wellness17.74×
13Colorado AvalancheSports17.72×
14Vegas Golden KnightsSports17.19×
15Carolina HurricanesSports12.58×
16Stanley CupSports11.81×
17World SeriesSports11.56×
18Ice Hockey World ChampionshipsSports10.77×
19Seattle MarinersSports7.93×
20Wawa Inc.Shopping6.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Hockey League All-Star Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Hockey League All-Star Game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.63×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Hockey League All-Star Game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
SustainabilityBALANCE0.74×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Hockey League All-Star Game have in United States?

National Hockey League All-Star Game has an estimated audience of 281,925 people in United States, concentrated in California and New York.

02

What is the gender split and age of National Hockey League All-Star Game fans?

28.6% of National Hockey League All-Star Game fans are female, 71.4% are male, with an average age of 37.9 years.

03

Which brands do National Hockey League All-Star Game fans like most?

National Hockey League All-Star Game fans show strongest brand affinity for My Fair Lady (347.13×), Sidney Crosby (35.41×), and Buffalo Sabres (20×) over the country average.

04

Where do National Hockey League All-Star Game fans live in United States?

National Hockey League All-Star Game fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do National Hockey League All-Star Game fans also like?

Beyond National Hockey League All-Star Game itself, the audience over-indexes on Sidney Crosby (35.41×), Buffalo Sabres (20×), Wayne Gretzky (36.32×), and Connor McDavid (39.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See National Hockey League All-Star Game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Hockey League All-Star Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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