National Hockey League All-Star Game Audience in United States
National Hockey League All-Star Game has an estimated audience of 281,845 people in United States. 28.6% are female, 71.4% are male, average age 37.9. Top brand affinities: Minnesota, Sinaloa, Kerala, Sailor, Elsword.
Top brand affinities include Minnesota, Sinaloa, Kerala, with strongest over-indexing on Minnesota (20× the country average). Demographically, the National Hockey League All-Star Game audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of National Hockey League All-Star Game fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 37.9 |
| Estimated audience size | 281,845 |
Audience persona
The typical National Hockey League All-Star Game fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 20× | Travel & Leisure |
| Sinaloa | 20× | Travel & Leisure |
| Kerala | 20× | Travel & Leisure |
| Sailor | 14.67× | Travel & Leisure |
| Elsword | 38.33× | Games |
| Product design | 2.91× | Business & Career |
| Food quality | 20× | Food & Beverages |
| Christmas Gifts | 7.13× | Kids & Family |
| Google Analytics | 6.67× | Internet & Social Media |
| Goop | 5.75× | Internet & Social Media |
| Nebraska | 2.63× | Travel & Leisure |
| Wok | 6.25× | Food & Beverages |
| Governor of Michigan | 7.02× | Politics & Society |
| JDSU | 2.5× | Business & Career |
| Home Delivery | 2.5× | Food & Beverages |
| Staycation | 2.54× | Home & Garden |
| Cherish (group) | 7.31× | Music & Radio |
| Justice | 1.9× | Politics & Society |
| Grace Slick | 5.55× | Music & Radio |
| Eden Lake | 4.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.18 |
| Risk Appetite | THRILL | 1.71 |
| Convenience Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.13 |
| Sports Activity | POWER | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| Canada | 29.4% |
| United Kingdom | 5.0% |
See National Hockey League All-Star Game audiences in other countries
- National Hockey League All-Star Game — Germany
- National Hockey League All-Star Game — United Kingdom
- National Hockey League All-Star Game — France
- National Hockey League All-Star Game — Italy
- National Hockey League All-Star Game — Spain
- National Hockey League All-Star Game — Brazil
- National Hockey League All-Star Game — Japan
- National Hockey League All-Star Game — South Korea
- National Hockey League All-Star Game — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for National Hockey League All-Star Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.