National Mall Audience in United States

National Mall logo

National Mall has an estimated audience of 885,526 people in United States. 58.9% are female, 41.1% are male, average age 43.0. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Natural rubber, Hebe, Minnesota, Home construction, Product design.

The average National Mall fan in United States is 43.0 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Natural rubber, Hebe, Minnesota, with strongest over-indexing on Natural rubber (2.6× the country average). Demographically, the National Mall audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Theme park

Demographics of National Mall fans

Demographic split for National Mall audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.0
Estimated audience size885,526

Audience persona

The typical National Mall fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for National Mall in United States
RegionReachAffinity
Washington, District of Columbia80,42530.22×
Virginia71,5263.32×
Maryland50,7263.33×
California23,4130.24×
New York19,4260.39×
Florida19,2970.32×
Texas17,9020.24×
Pennsylvania14,8320.5×
North Carolina12,8400.48×
New Jersey10,3710.46×
Georgia8,7710.32×
Ohio8,5850.31×
Massachusetts7,4450.43×
Illinois7,3870.25×
Michigan6,4070.28×
Tennessee6,2120.35×
Washington5,5780.31×
South Carolina4,3280.32×
Indiana4,1730.26×
Colorado3,9060.28×
Missouri3,7450.26×
Connecticut3,5730.4×
Wisconsin3,4630.26×
Kentucky3,3890.31×
Arizona3,3750.19×
Minnesota3,0880.24×
Alabama2,8670.23×
Utah2,7590.35×
Louisiana2,6190.23×
Oregon2,5080.25×
Oklahoma2,1850.22×
West Virginia2,1090.51×
Iowa1,9270.26×
Kansas1,9250.28×
Delaware1,6410.67×
Nevada1,6350.19×
Arkansas1,5910.22×
Mississippi1,2140.17×
New Hampshire1,1720.34×
Idaho9550.22×
Nebraska9520.21×
New Mexico9340.21×
Rhode Island9130.32×
Maine8930.28×
Hawaii8270.22×
Montana6110.25×
Vermont4360.28×
South Dakota4160.2×
North Dakota3990.22×
Alaska3870.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Mall audience
BrandAffinityCategory
Natural rubber2.6×Cars & Mobility
Hebe8.05×Home & Garden
Minnesota2.06×Travel & Leisure
Home construction1.63×Home & Garden
Product design2×Business & Career
Collectable1.53×Kids & Family
Pillow1.96×Home & Garden
Nationality1.75×Politics & Society
Elsword12.38×Games
Jonathan Davis7.04×Music & Radio
Kendra Scott1.92×Fashion & Accessoires
Stamp collecting3.05×Home & Garden
Zoo Tycoon (series)12.38×Games
Nebraska1.66×Travel & Leisure
Goop3.12×Internet & Social Media
Buying and Selling Real Estate4.55×Home & Garden
Kerala3.68×Travel & Leisure
Sinaloa2.05×Travel & Leisure
Hypertext3.31×Technology & Electronics
Governor of Michigan3.88×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Mall audience
TraitClusterScore
SustainabilityBALANCE2.04
Urban LifestyleOPEN1.75
IndividualismJOY1.75
PatriotismCONSERVATISM1.51
TravellingTHRILL1.5
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for National Mall
CountryShare
United States82.9%
Germany1.9%
Canada1.8%

See National Mall audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does National Mall have in United States?

National Mall has an estimated audience of 885,526 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Mall fans?

58.9% of National Mall fans are female, 41.1% are male, with an average age of 43.0 years.

Which brands do National Mall fans like most?

National Mall fans show strongest brand affinity for Natural rubber (2.6×), Hebe (8.05×), and Minnesota (2.06×) over the country average.

Where do National Mall fans live in United States?

National Mall fans in United States are most concentrated in Washington, District of Columbia (reach 80,425), Virginia (reach 71,526), and Maryland (reach 50,726). These three regions account for the largest share of the active audience.

What other brands do National Mall fans also like?

Beyond National Mall itself, the audience over-indexes on Hebe (8.05×), Minnesota (2.06×), Home construction (1.63×), and Product design (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.