National Parks Conservation Association Audience in United States

National Parks Conservation Association logo

National Parks Conservation Association has an estimated audience of 543,692 people in United States. 60.3% are female, 39.7% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Woolrich, Enterprise Rent-A-Car, Kitesurfing, Alpine skiing, Autism Awareness.

The average National Parks Conservation Association fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Woolrich, Enterprise Rent-A-Car, Kitesurfing, with strongest over-indexing on Woolrich (81.02× the country average). Demographically, the National Parks Conservation Association audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

Demographics of National Parks Conservation Association fans

Demographic split for National Parks Conservation Association audience in United States
MetricValue
Female60.3%
Male39.7%
Average age43.2
Estimated audience size543,692

Audience persona

The typical National Parks Conservation Association fan in United States is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Woolrich.

Top regions in United States

Top regions ranked by reach for National Parks Conservation Association in United States
RegionReachAffinity
California46,5890.78×
Texas24,4110.52×
New York22,6010.74×
Florida20,8270.57×
Pennsylvania17,3290.95×
Virginia17,1921.3×
Illinois15,8680.88×
Washington15,7121.44×
Ohio14,9220.89×
Colorado13,8251.61×
North Carolina12,7680.78×
Massachusetts11,8541.11×
Maryland11,4951.23×
Michigan10,8070.76×
Georgia9,1320.55×
New Jersey9,0800.66×
Minnesota8,7241.12×
Washington, District of Columbia8,5825.25×
Arizona8,2900.75×
Wisconsin8,0520.98×
Indiana7,6600.77×
Tennessee7,5800.7×
Oregon7,5461.21×
Utah6,6681.37×
Missouri6,4680.74×
South Carolina5,3210.65×
Montana4,3542.89×
Nevada4,1660.79×
Connecticut4,1540.76×
Kentucky4,0840.6×
Kansas3,5020.82×
New Mexico3,3681.24×
Iowa3,1920.71×
Louisiana2,7770.4×
Oklahoma2,7660.46×
Idaho2,6140.96×
Alabama2,5850.34×
New Hampshire2,4571.15×
Maine2,4121.24×
Arkansas2,2850.51×
Nebraska2,1620.79×
West Virginia1,8700.74×
Hawaii1,6950.73×
Mississippi1,6530.37×
Alaska1,5131.3×
Wyoming1,5131.88×
Vermont1,4641.53×
Delaware1,0450.7×
Rhode Island9650.56×
South Dakota8250.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Parks Conservation Association audience
BrandAffinityCategory
Woolrich81.02×Fashion & Accessoires
Enterprise Rent-A-Car7.97×Cars & Mobility
Kitesurfing21.24×Sports
Alpine skiing8.16×Sports
Autism Awareness9.83×Health
Sustainable energy7.2×Home & Garden
Diabetes mellitus awareness6.59×Health
Google Maps3.8×Internet & Social Media
Ski resort6.77×Travel & Leisure
Indeed.com3.4×Business & Career
Capital One3.25×Business & Career
Singer-songwriter3.19×Music & Radio
Microblogging6.77×Technology & Electronics
Backpacking (travel)6.02×Travel & Leisure
Patagonia5.83×Fashion & Accessoires
Renewable energy4.28×Business & Career
Google News3.56×News
Income tax7.13×Business & Career
Sierra Trading Post9.36×Fashion & Accessoires
CarGurus3.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Parks Conservation Association audience
TraitClusterScore
SustainabilityBALANCE4.67
TravellingTHRILL2.71
Sports ActivityPOWER2.04
Design AffinityPREMIUM1.97
Pet OwnershipJOY1.95
Luxury OrientationPREMIUM1.88

Worldwide distribution

Worldwide audience distribution share by country for National Parks Conservation Association
CountryShare
United States94.2%
Canada2.1%
United Kingdom1.6%

See National Parks Conservation Association audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Parks Conservation Association have in United States?

National Parks Conservation Association has an estimated audience of 543,692 people in United States, concentrated in California and Texas.

What is the gender split and age of National Parks Conservation Association fans?

60.3% of National Parks Conservation Association fans are female, 39.7% are male, with an average age of 43.2 years.

Which brands do National Parks Conservation Association fans like most?

National Parks Conservation Association fans show strongest brand affinity for Woolrich (81.02×), Enterprise Rent-A-Car (7.97×), and Kitesurfing (21.24×) over the country average.

Where do National Parks Conservation Association fans live in United States?

National Parks Conservation Association fans in United States are most concentrated in California (reach 46,589), Texas (reach 24,411), and New York (reach 22,601). These three regions account for the largest share of the active audience.

What other brands do National Parks Conservation Association fans also like?

Beyond National Parks Conservation Association itself, the audience over-indexes on Enterprise Rent-A-Car (7.97×), Kitesurfing (21.24×), Alpine skiing (8.16×), and Autism Awareness (9.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Parks Conservation Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.