A data profile of the people who buy, follow and care about National Parks Conservation Association in United States — modelled from more than twelve digital signal sources. National Parks Conservation Association has an estimated audience of 539,333 people in United States.
The average National Parks Conservation Association fan in United States is 43.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Sustainable energy, Renewable energy, Woolrich, with strongest over-indexing on Sustainable energy (26.85× the country average).
Demographically, the National Parks Conservation Association audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical National Parks Conservation Association fan in United States is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the National Parks Conservation Association profile in United States.
60.3% are female, 39.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.2 |
| Estimated audience size | 539,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide National Parks Conservation Association audience comes from United States.
| Country | Share |
|---|---|
| United States | 94.1% |
| Canada | 2.1% |
| United Kingdom | 1.6% |
Where the National Parks Conservation Association audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~9K | 5.22× | |
| 02 | Montana | ~3K | 2.27× | |
| 03 | Alaska | ~2K | 1.73× | |
| 04 | Wyoming | ~1K | 1.43× | |
| 05 | Colorado | ~10K | 1.40× | |
| 06 | Virginia | ~20K | 1.32× | |
| 07 | Utah | ~6K | 1.31× | |
| 08 | Washington | ~10K | 1.27× | |
| 09 | Maryland | ~10K | 1.26× | |
| 10 | Maine | ~2K | 1.19× | |
| 11 | Vermont | ~1K | 1.19× | |
| 12 | New Hampshire | ~2K | 1.12× | |
| 13 | Oregon | ~7K | 1.08× | |
| 14 | New Mexico | ~3K | 1.07× | |
| 15 | Massachusetts | ~10K | 1.03× | |
| 16 | Minnesota | ~8K | 1.02× | |
| 17 | Idaho | ~3K | 0.99× | |
| 18 | Wisconsin | ~8K | 0.95× | |
| 19 | West Virginia | ~2K | 0.91× | |
| 20 | South Dakota | ~1K | 0.91× | |
| 21 | Ohio | ~20K | 0.90× | |
| 22 | Delaware | ~1K | 0.89× | |
| 23 | Nebraska | ~2K | 0.88× | |
| 24 | Illinois | ~20K | 0.87× | |
| 25 | Hawaii | ~2K | 0.87× | |
| 26 | Pennsylvania | ~20K | 0.86× | |
| 27 | Rhode Island | ~1K | 0.86× | |
| 28 | Nevada | ~4K | 0.85× | |
| 29 | Kansas | ~4K | 0.85× | |
| 30 | Iowa | ~4K | 0.82× | |
| 31 | Arizona | ~9K | 0.81× | |
| 32 | Connecticut | ~4K | 0.81× | |
| 33 | North Carolina | ~10K | 0.79× | |
| 34 | Indiana | ~8K | 0.79× | |
| 35 | Missouri | ~7K | 0.78× | |
| 36 | Mississippi | ~4K | 0.78× | |
| 37 | Arkansas | ~3K | 0.76× | |
| 38 | Michigan | ~10K | 0.74× | |
| 39 | Tennessee | ~8K | 0.74× | |
| 40 | New York | ~20K | 0.73× | |
| 41 | South Carolina | ~6K | 0.72× | |
| 42 | Kentucky | ~5K | 0.72× | |
| 43 | Oklahoma | ~4K | 0.71× | |
| 44 | California | ~40K | 0.69× | |
| 45 | Louisiana | ~5K | 0.69× | |
| 46 | New Jersey | ~9K | 0.67× | |
| 47 | Alabama | ~5K | 0.66× | |
| 48 | Georgia | ~10K | 0.60× | |
| 49 | Florida | ~20K | 0.56× | |
| 50 | Texas | ~20K | 0.52× |
The strongest cross-interests of the National Parks Conservation Association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woolrich | Fashion & Accessoires | 58.23× | ||
| 02 | Sustainable energy | Home & Garden | 26.85× | ||
| 03 | Renewable energy | Business & Career | 15.09× | ||
| 04 | Nobel Peace Prize | Politics & Society | 10.10× | ||
| 05 | Kitesurfing | Sports | 10.04× | ||
| 06 | Travel Blogger | Travel & Leisure | 9.04× | ||
| 07 | Kayaking | Sports | 8.81× | ||
| 08 | Sierra Trading Post | Fashion & Accessoires | 8.42× | ||
| 09 | Draught beer | Food & Beverages | 7.74× | ||
| 10 | Ski resort | Travel & Leisure | 6.75× | ||
| 11 | Weather forecasting | Home & Garden | 6.31× | ||
| 12 | Garden centre | Home & Garden | 6.08× | ||
| 13 | Backpacking (travel) | Travel & Leisure | 5.28× | ||
| 14 | FedEx | Business & Career | 4.61× | ||
| 15 | Solar energy | Home & Garden | 4.06× | ||
| 16 | Airbnb | Travel & Leisure | 2.73× | ||
| 17 | Organic food | Food & Beverages | 2.54× | ||
| 18 | Mortgage loans | Business & Career | 2.29× | ||
| 19 | Internet & Social Media | 2.16× | |||
| 20 | Podcast | Music & Radio | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 7.40× | |
| Travelling | THRILL | 2.98× | |
| Patriotism | CONSERVATISM | 2.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
National Parks Conservation Association has an estimated audience of 539,333 people in United States, concentrated in California and Texas.
60.3% of National Parks Conservation Association fans are female, 39.7% are male, with an average age of 43.2 years.
National Parks Conservation Association fans show strongest brand affinity for Sustainable energy (26.85×), Renewable energy (15.09×), and Woolrich (58.23×) over the country average.
National Parks Conservation Association fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond National Parks Conservation Association itself, the audience over-indexes on Renewable energy (15.09×), Woolrich (58.23×), Ski resort (6.75×), and FedEx (4.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for National Parks Conservation Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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