Rascasse Audience Intelligence

Nationwide Arena Audience in United States

A data profile of the people who buy, follow and care about Nationwide Arena in United States — modelled from more than twelve digital signal sources. Nationwide Arena has an estimated audience of 681,272 people in United States.

#46among Arena in United States#2972among POI in United States#2890in Sports

The average Nationwide Arena fan in United States is 39.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Indiana, Kentucky.

Top brand affinities include Columbus Blue Jackets, NHL, Stadium, with strongest over-indexing on Columbus Blue Jackets (26.29× the country average).

Demographically, the Nationwide Arena audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nationwide Arena fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Columbus Blue Jackets.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nationwide Arena profile in United States.

Audience size
681K
in United States
Gender
38.1%♀
61.9% male
Age
39.2
average years
Country rank
#30404
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nationwide Arena fans

38.1% are female, 61.9% are male, average age 39.2.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Nationwide Arena audience in United States
MetricValue
Female38.1%
Male61.9%
Average age39.2
Estimated audience size681,272
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Nationwide Arena audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Nationwide Arena audience comes from United States.

Worldwide audience distribution share by country for Nationwide Arena
CountryShare
United States96.6%
Canada1.8%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nationwide Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

Nationwide Arena fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~500K31.11×
02West Virginia~10K4.49×
03Kentucky~20K2.73×
04Indiana~30K2.03×
05Pennsylvania~20K0.86×
06Michigan~20K0.85×
07Alaska~1K0.83×
08North Dakota~1K0.81×
09South Dakota~1K0.79×
10Montana~2K0.78×
11Vermont<1K0.78×
12Hawaii~2K0.76×
13Rhode Island~2K0.73×
14Idaho~3K0.72×
15New Mexico~2K0.72×
16Delaware~1K0.69×
17Mississippi~4K0.67×
18Maine~2K0.67×
19New Hampshire~2K0.65×
20Arkansas~4K0.61×
21Washington, District of Columbia~1K0.60×
22Nebraska~2K0.59×
23Oklahoma~4K0.57×
24Connecticut~4K0.56×
25Kansas~3K0.55×
26Louisiana~5K0.54×
27Iowa~3K0.52×
28Oregon~4K0.51×
29Utah~3K0.51×
30Illinois~10K0.49×
31Nevada~3K0.49×
32Alabama~5K0.48×
33Tennessee~6K0.45×
34Virginia~7K0.42×
35Missouri~5K0.42×
36South Carolina~4K0.42×
37Wisconsin~4K0.41×
38Minnesota~4K0.39×
39Maryland~5K0.38×
40Arizona~5K0.37×
41Colorado~4K0.37×
42New York~10K0.36×
43Washington~5K0.35×
44Massachusetts~5K0.35×
45New Jersey~6K0.34×
46North Carolina~7K0.33×
47Georgia~7K0.31×
48Florida~10K0.27×
49Texas~10K0.20×
50California~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Nationwide Arena, United States
0.18×1.00×31.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nationwide Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nationwide Arena audience
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports26.29×
02Bauer HockeySports15.74×
03Calgary FlamesSports8.67×
04Montreal CanadiensSports7.61×
05Winnipeg JetsSports7.33×
06StadiumSports6.33×
07Buffalo SabresSports4.24×
08NHLSports4.14×
09World SeriesSports3.81×
10Colorado AvalancheSports3.57×
11Aaron RodgersSports2.99×
12Seattle MarinersSports2.53×
13Fox SportsMovies & TV2.45×
14Ice hockeySports2.17×
15CBS SportsMovies & TV1.92×
16Mixed martial artsSports1.79×
17PGA TourSports1.68×
18NBA FinalsSports1.60×
19College basketballSports1.58×
20TicketmasterTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nationwide Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nationwide Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Risk AppetiteTHRILL1.19×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nationwide Arena audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.80×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nationwide Arena have in United States?

Nationwide Arena has an estimated audience of 681,272 people in United States, concentrated in Ohio and Indiana.

02

What is the gender split and age of Nationwide Arena fans?

38.1% of Nationwide Arena fans are female, 61.9% are male, with an average age of 39.2 years.

03

Which brands do Nationwide Arena fans like most?

Nationwide Arena fans show strongest brand affinity for Columbus Blue Jackets (26.29×), NHL (4.14×), and Stadium (6.33×) over the country average.

04

Where do Nationwide Arena fans live in United States?

Nationwide Arena fans in United States are most concentrated in Ohio (reach ~500K), Indiana (reach ~30K), and Kentucky (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nationwide Arena fans also like?

Beyond Nationwide Arena itself, the audience over-indexes on NHL (4.14×), Stadium (6.33×), Montreal Canadiens (7.61×), and Bauer Hockey (15.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Nationwide Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationwide Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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