Nationwide Arena Audience in United States

Nationwide Arena logo

Nationwide Arena has an estimated audience of 676,961 people in United States. 37.5% are female, 62.5% are male, average age 38.2. Top regions: Ohio, Indiana, Kentucky. Top brand affinities: Columbus Blue Jackets, Aaron Rodgers, Kia Sportage, Capital One, Houston Astros.

The average Nationwide Arena fan in United States is 38.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Indiana, Kentucky. Top brand affinities include Columbus Blue Jackets, Aaron Rodgers, Kia Sportage, with strongest over-indexing on Columbus Blue Jackets (21.14× the country average). Demographically, the Nationwide Arena audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Nationwide Arena fans

Demographic split for Nationwide Arena audience in United States
MetricValue
Female37.5%
Male62.5%
Average age38.2
Estimated audience size676,961

Audience persona

The typical Nationwide Arena fan in United States is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Columbus Blue Jackets.

Top regions in United States

Top regions ranked by reach for Nationwide Arena in United States
RegionReachAffinity
Ohio507,72129.59×
Indiana28,3892.3×
Kentucky27,1493.2×
Pennsylvania21,9750.96×
Michigan15,4560.87×
West Virginia14,3494.55×
New York14,3060.38×
Illinois12,4520.55×
Florida10,5810.23×
California10,0990.14×
Texas7,9090.14×
Virginia6,7150.41×
Tennessee5,4980.4×
North Carolina5,0810.25×
New Jersey4,4440.26×
Georgia4,3540.21×
Connecticut3,6790.54×
Missouri3,4920.32×
Massachusetts3,0150.23×
Maryland2,8790.25×
Wisconsin2,6390.26×
South Carolina2,5060.25×
Colorado2,4370.23×
Minnesota2,0660.21×
Washington1,7020.13×
Arizona1,6990.12×
Nevada1,2180.19×
Alabama1,0880.12×
Iowa1,0590.19×
Louisiana1,0180.12×
Utah9200.15×
Oklahoma9020.12×
Kansas8890.17×
Oregon8290.11×
Nebraska7620.22×
Arkansas7530.14×
Washington, District of Columbia7200.35×
Mississippi6360.11×
New Hampshire5330.2×
Maine4870.2×
Delaware3870.21×
New Mexico3650.11×
Hawaii3400.12×
Idaho3070.09×
Rhode Island2780.13×
Vermont2740.23×
Montana2590.14×
South Dakota2400.15×
North Dakota2190.16×
Alaska2100.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nationwide Arena audience
BrandAffinityCategory
Columbus Blue Jackets21.14×Sports
Aaron Rodgers5.97×Sports
Kia Sportage19.12×Cars & Mobility
Capital One3.6×Business & Career
Houston Astros7.32×Sports
Google Maps3.15×Internet & Social Media
NHL4.19×Sports
Bauer Hockey17.96×Sports
CarGurus3.34×Cars & Mobility
Los Angeles Dodgers3.71×Sports
Honda HR-V12.88×Cars & Mobility
Indeed.com1.97×Business & Career
AccuWeather3×Home & Garden
Yankee Stadium12.88×Sports
Stadium4.97×Sports
Livemusic2.42×Music & Radio
Circle K3.18×Shopping
NBA Finals2.25×Sports
FC Bayern Munich2.99×Sports
Bruce Willis3.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nationwide Arena audience
TraitClusterScore
Early Adopter MentalityPOWER1.19
Sports ActivityPOWER1.18
Risk AppetiteTHRILL1.07
PatriotismCONSERVATISM1.06
Social Media UsageJOY1.05
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Nationwide Arena
CountryShare
United States96.4%
Canada1.9%
United Kingdom0.4%

See Nationwide Arena audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Nationwide Arena have in United States?

Nationwide Arena has an estimated audience of 676,961 people in United States, concentrated in Ohio and Indiana.

What is the gender split and age of Nationwide Arena fans?

37.5% of Nationwide Arena fans are female, 62.5% are male, with an average age of 38.2 years.

Which brands do Nationwide Arena fans like most?

Nationwide Arena fans show strongest brand affinity for Columbus Blue Jackets (21.14×), Aaron Rodgers (5.97×), and Kia Sportage (19.12×) over the country average.

Where do Nationwide Arena fans live in United States?

Nationwide Arena fans in United States are most concentrated in Ohio (reach 507,721), Indiana (reach 28,389), and Kentucky (reach 27,149). These three regions account for the largest share of the active audience.

What other brands do Nationwide Arena fans also like?

Beyond Nationwide Arena itself, the audience over-indexes on Aaron Rodgers (5.97×), Kia Sportage (19.12×), Capital One (3.6×), and Houston Astros (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationwide Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.