Rascasse Audience Intelligence

Nectar (drink) Audience in United States

A data profile of the people who buy, follow and care about Nectar (drink) in United States — modelled from more than twelve digital signal sources. Nectar (drink) has an estimated audience of 512,661 people in United States.

#67among Beverage in United States#11290among Topic in United States#1925in Food & Beverages

The average Nectar (drink) fan in United States is 40.9 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Ohio.

Top brand affinities include Cooking, Alcoholic beverages, Home improvement, with strongest over-indexing on Cooking (2.05× the country average).

Demographically, the Nectar (drink) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nectar (drink) fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nectar (drink) profile in United States.

Audience size
513K
in United States
Gender
66.1%♀
33.9% male
Age
40.9
average years
Country rank
#36131
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nectar (drink) fans

66.1% are female, 33.9% are male, average age 40.9.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Nectar (drink) audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.9
Estimated audience size512,661
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Nectar (drink) audience in United States
Age bracketShare%
16-197%
20-2924%
30-3928%
40-4926%
50+15%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Nectar (drink) audience comes from United States.

Worldwide audience distribution share by country for Nectar (drink)
CountryShare
United States29.2%
India12.4%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nectar (drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nectar (drink) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K16.97×
02Vermont~5K5.55×
03South Carolina~20K2.28×
04Ohio~30K2.08×
05Idaho~5K1.89×
06Delaware~1K1.03×
07Kentucky~6K0.98×
08New York~30K0.90×
09California~50K0.86×
10Washington~8K0.80×
11Arizona~8K0.79×
12Tennessee~7K0.73×
13Indiana~6K0.69×
14Montana<1K0.67×
15Utah~3K0.64×
16South Dakota<1K0.64×
17New Hampshire~1K0.60×
18Pennsylvania~10K0.58×
19Hawaii~1K0.56×
20Nevada~3K0.55×
21North Dakota<1K0.54×
22Maine<1K0.53×
23Nebraska~1K0.52×
24New Jersey~7K0.51×
25West Virginia~1K0.50×
26Colorado~4K0.49×
27Iowa~2K0.49×
28Alaska<1K0.49×
29North Carolina~7K0.48×
30Kansas~2K0.48×
31Rhode Island<1K0.48×
32Virginia~6K0.47×
33Minnesota~3K0.47×
34Michigan~6K0.45×
35Massachusetts~5K0.45×
36Missouri~4K0.45×
37Connecticut~2K0.45×
38New Mexico~1K0.45×
39Texas~20K0.44×
40Illinois~7K0.44×
41Wisconsin~3K0.44×
42Alabama~3K0.44×
43Washington, District of Columbia<1K0.44×
44Georgia~7K0.43×
45Florida~10K0.41×
46Maryland~4K0.41×
47Arkansas~2K0.41×
48Oklahoma~2K0.40×
49Mississippi~2K0.40×
50Louisiana~3K0.39×
Fig. 06

Affinity by region

Affinity by region — Nectar (drink), United States
0.39×1.00×16.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nectar (drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nectar (drink) audience
#·InterestCategoryAffinity×
01CocktailFood & Beverages2.67×
02VeganismFood & Beverages2.61×
03CouponsShopping2.25×
04WineFood & Beverages2.25×
05Beauty salonsBeauty & Wellness2.25×
06PinterestInternet & Social Media2.22×
07Home AppliancesHome & Garden2.22×
08CoffeeFood & Beverages2.19×
09Home improvementHome & Garden2.13×
10EnergyHome & Garden2.13×
11Alcoholic beveragesFood & Beverages2.11×
12BankingBusiness & Career2.09×
13RecipesFood & Beverages2.07×
14CookingFood & Beverages2.05×
15WalmartShopping2.00×
16SmartphonesTechnology & Electronics1.93×
17Health careBusiness & Career1.86×
18XInternet & Social Media1.84×
19MedicineBusiness & Career1.83×
20Donald TrumpPolitics & Society1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nectar (drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nectar (drink) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.87×
Need for SecurityCONSERVATISM1.93×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nectar (drink) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Family OrientationCONSERVATISM0.78×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nectar (drink) have in United States?

Nectar (drink) has an estimated audience of 512,661 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Nectar (drink) fans?

66.1% of Nectar (drink) fans are female, 33.9% are male, with an average age of 40.9 years.

03

Which brands do Nectar (drink) fans like most?

Nectar (drink) fans show strongest brand affinity for Cooking (2.05×), Alcoholic beverages (2.11×), and Home improvement (2.13×) over the country average.

04

Where do Nectar (drink) fans live in United States?

Nectar (drink) fans in United States are most concentrated in Oregon (reach ~100K), California (reach ~50K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nectar (drink) fans also like?

Beyond Nectar (drink) itself, the audience over-indexes on Alcoholic beverages (2.11×), Home improvement (2.13×), Recipes (2.07×), and Pinterest (2.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nectar (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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