Nectar (drink) Audience in United States

Nectar (drink) logo

Nectar (drink) has an estimated audience of 512,661 people in United States. 66.1% are female, 33.9% are male, average age 40.9. Top regions: Oregon, California, Ohio. Top brand affinities: Local food, IKEA, Online food ordering, Smoothie, Nail salon.

The average Nectar (drink) fan in United States is 40.9 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Ohio. Top brand affinities include Local food, IKEA, Online food ordering, with strongest over-indexing on Local food (2.04× the country average). Demographically, the Nectar (drink) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Nectar (drink) fans

Demographic split for Nectar (drink) audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.9
Estimated audience size512,661

Audience persona

The typical Nectar (drink) fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.

Top regions in United States

Top regions ranked by reach for Nectar (drink) in United States
RegionReachAffinity
Oregon92,56415.75×
California50,2440.89×
Ohio28,9291.83×
New York22,5930.79×
Texas20,7810.47×
South Carolina14,9041.93×
Florida14,5730.42×
Pennsylvania10,3310.6×
Washington8,8800.86×
Tennessee8,4570.82×
Arizona8,3790.8×
Illinois7,9350.46×
North Carolina7,2150.47×
Georgia6,8500.43×
New Jersey6,8180.52×
Vermont5,8786.53×
Virginia5,8020.46×
Michigan5,7840.43×
Kentucky4,9160.76×
Idaho4,8751.9×
Indiana4,7440.51×
Massachusetts4,6380.46×
Colorado4,0600.5×
Maryland3,5200.4×
Missouri3,4140.41×
Minnesota3,3240.45×
Wisconsin2,9880.39×
Utah2,9390.64×
Nevada2,7640.56×
Alabama2,5740.36×
Louisiana2,2560.34×
Connecticut2,2080.43×
Oklahoma1,9850.35×
Iowa1,7760.42×
Kansas1,7200.43×
Delaware1,5181.07×
Arkansas1,3480.32×
Mississippi1,2850.3×
Nebraska1,1070.43×
New Hampshire1,0720.53×
Hawaii9990.45×
New Mexico9570.37×
West Virginia8950.37×
Montana8450.59×
Maine7800.42×
Washington, District of Columbia6360.41×
Rhode Island6260.38×
South Dakota6040.51×
North Dakota3990.38×
Alaska3180.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nectar (drink) audience
BrandAffinityCategory
Local food2.04×Food & Beverages
IKEA1.58×Home & Garden
Online food ordering2.08×Food & Beverages
Smoothie2.22×Food & Beverages
Nail salon2.05×Beauty & Wellness
Massage1.57×Health
Artificial nails1.97×Beauty & Wellness
Superfood1.85×Food & Beverages
Low-carbohydrate diet1.52×Food & Beverages
Houzz1.6×Home & Garden
Toothbrush1.71×Beauty & Wellness
Prosecco2.65×Food & Beverages
Net-a-Porter1.53×Shopping
Sauna1.77×Home & Garden
Coconut oil2.57×Food & Beverages
Aromatherapy1.54×Home & Garden
Reuse1.89×Home & Garden
Organic certification1.7×Food & Beverages
Stussy1.52×Fashion & Accessoires
Raw foodism2.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nectar (drink) audience
TraitClusterScore
IndulgenceJOY1.62
Price SensitivityPREMIUM1.23
Healthy LifestyleBALANCE1.17
Convenience OrientationPREMIUM1.09
Pet OwnershipJOY1.07
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Nectar (drink)
CountryShare
United States30.4%
India10.6%
Japan8.8%

See Nectar (drink) audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Nectar (drink) have in United States?

Nectar (drink) has an estimated audience of 512,661 people in United States, concentrated in Oregon and California.

What is the gender split and age of Nectar (drink) fans?

66.1% of Nectar (drink) fans are female, 33.9% are male, with an average age of 40.9 years.

Which brands do Nectar (drink) fans like most?

Nectar (drink) fans show strongest brand affinity for Local food (2.04×), IKEA (1.58×), and Online food ordering (2.08×) over the country average.

Where do Nectar (drink) fans live in United States?

Nectar (drink) fans in United States are most concentrated in Oregon (reach 92,564), California (reach 50,244), and Ohio (reach 28,929). These three regions account for the largest share of the active audience.

What other brands do Nectar (drink) fans also like?

Beyond Nectar (drink) itself, the audience over-indexes on IKEA (1.58×), Online food ordering (2.08×), Smoothie (2.22×), and Nail salon (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nectar (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.