Rascasse Audience Intelligence

New River (Kanawha River) Audience in United States

A data profile of the people who buy, follow and care about New River (Kanawha River) in United States — modelled from more than twelve digital signal sources. New River (Kanawha River) has an estimated audience of 352,972 people in United States.

#32among River in United States#5057among POI in United States#3661in Travel & Leisure

The average New River (Kanawha River) fan in United States is 43.4 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, Rhode Island, North Carolina.

Top brand affinities include Hardware store, Rail transport, Nonprofit organization, with strongest over-indexing on Hardware store (2.65× the country average).

Demographically, the New River (Kanawha River) audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New River (Kanawha River) fan in United States is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Hardware store.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New River (Kanawha River) profile in United States.

Audience size
353K
in United States
Gender
54.9%♀
45.1% male
Age
43.4
average years
Country rank
#44417
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New River (Kanawha River) fans

54.9% are female, 45.1% are male, average age 43.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for New River (Kanawha River) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.4
Estimated audience size352,972
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the New River (Kanawha River) audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3920%
40-4930%
50+25%
Fig. 04

Worldwide distribution

46.6%

of the worldwide New River (Kanawha River) audience comes from United States.

Worldwide audience distribution share by country for New River (Kanawha River)
CountryShare
United States46.6%
Canada46.4%
Philippines3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New River (Kanawha River) audience in United States is strongest.

Fig. 05

Top regions by affinity

New River (Kanawha River) fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K25.13×
02West Virginia~10K8.13×
03Arizona~40K5.99×
04Virginia~20K1.99×
05North Carolina~20K1.89×
06Alaska<1K0.85×
07North Dakota<1K0.84×
08South Dakota<1K0.83×
09Vermont<1K0.83×
10Montana<1K0.81×
11Hawaii~1K0.78×
12Idaho~1K0.75×
13Nebraska~1K0.75×
14Delaware<1K0.75×
15Maine<1K0.73×
16New Hampshire~1K0.72×
17Massachusetts~5K0.71×
18Mississippi~2K0.71×
19Arkansas~2K0.70×
20Kansas~2K0.70×
21New Mexico~1K0.68×
22Oklahoma~3K0.67×
23Washington, District of Columbia<1K0.66×
24Iowa~2K0.65×
25South Carolina~3K0.61×
26Utah~2K0.60×
27Nevada~2K0.59×
28Louisiana~2K0.55×
29Wisconsin~3K0.53×
30Alabama~3K0.53×
31Kentucky~2K0.53×
32Tennessee~3K0.49×
33Missouri~3K0.49×
34Minnesota~2K0.49×
35Oregon~2K0.49×
36Connecticut~2K0.49×
37Florida~10K0.45×
38Indiana~3K0.43×
39Colorado~2K0.43×
40Maryland~3K0.42×
41Ohio~4K0.40×
42Washington~3K0.40×
43Michigan~3K0.37×
44New Jersey~3K0.37×
45Pennsylvania~4K0.34×
46Georgia~4K0.34×
47Illinois~4K0.31×
48New York~5K0.24×
49Texas~6K0.21×
50California~7K0.19×
Fig. 06

Affinity by region

Affinity by region — New River (Kanawha River), United States
0.19×1.00×25.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New River (Kanawha River) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New River (Kanawha River) audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.13×
02Rail transportTravel & Leisure2.96×
03Private equityBusiness & Career2.82×
04Hardware storeHome & Garden2.65×
05Cincinnati RedsSports2.35×
06Dolly PartonMusic & Radio2.21×
07Charitable organizationPolitics & Society2.17×
08Atlanta BravesSports2.11×
09Discount TireShopping2.06×
10PharmacyBusiness & Career2.02×
11Britney SpearsMusic & Radio1.85×
12Veterinary medicineBusiness & Career1.84×
13Nonprofit organizationPolitics & Society1.83×
14PersonalisationHome & Garden1.76×
15TraditionPolitics & Society1.75×
16Public transportCars & Mobility1.72×
17ZooKids & Family1.66×
18Life insuranceBusiness & Career1.65×
19SupermarketShopping1.53×
20GrillingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New River (Kanawha River) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New River (Kanawha River) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.22×
Community OrientationOPEN2.17×
DIY MentalityTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New River (Kanawha River) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Sports ActivityPOWER0.70×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New River (Kanawha River) have in United States?

New River (Kanawha River) has an estimated audience of 352,972 people in United States, concentrated in Arizona and Rhode Island.

02

What is the gender split and age of New River (Kanawha River) fans?

54.9% of New River (Kanawha River) fans are female, 45.1% are male, with an average age of 43.4 years.

03

Which brands do New River (Kanawha River) fans like most?

New River (Kanawha River) fans show strongest brand affinity for Hardware store (2.65×), Rail transport (2.96×), and Nonprofit organization (1.83×) over the country average.

04

Where do New River (Kanawha River) fans live in United States?

New River (Kanawha River) fans in United States are most concentrated in Arizona (reach ~40K), Rhode Island (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do New River (Kanawha River) fans also like?

Beyond New River (Kanawha River) itself, the audience over-indexes on Rail transport (2.96×), Nonprofit organization (1.83×), Non-alcoholic beverage (3.13×), and Charitable organization (2.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New River (Kanawha River). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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