New River (Kanawha River) Audience in United States

New River (Kanawha River) logo

New River (Kanawha River) has an estimated audience of 352,972 people in United States. 54.9% are female, 45.1% are male, average age 43.4. Top regions: North Carolina, Rhode Island, Virginia. Top brand affinities: Sinaloa, Jonathan Davis, The Tree of Life (film), Bulacan, William F. Buckley, Jr..

The average New River (Kanawha River) fan in United States is 43.4 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Rhode Island, Virginia. Top brand affinities include Sinaloa, Jonathan Davis, The Tree of Life (film), with strongest over-indexing on Sinaloa (2.15× the country average). Demographically, the New River (Kanawha River) audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of New River (Kanawha River) fans

Demographic split for New River (Kanawha River) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.4
Estimated audience size352,972

Audience persona

The typical New River (Kanawha River) fan in United States is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for New River (Kanawha River) in United States
RegionReachAffinity
North Carolina26,5652.5×
Rhode Island25,38222.59×
Virginia23,5742.74×
Arizona22,7173.15×
West Virginia15,1679.23×
Florida13,1320.55×
California5,3800.14×
Massachusetts5,1360.74×
Ohio4,7890.44×
Texas4,4710.15×
Pennsylvania3,7730.32×
South Carolina3,7150.7×
Tennessee3,6350.51×
New York3,1230.16×
Georgia2,9690.27×
Maryland2,2260.37×
Kentucky2,0870.47×
Illinois1,6520.14×
Michigan1,4420.16×
Indiana1,2410.19×
New Jersey1,1700.13×
Connecticut1,1610.33×
Washington1,1460.16×
Colorado9900.18×
Alabama8840.18×
Missouri8260.15×
Louisiana7380.16×
Oregon6630.16×
Minnesota5930.12×
Washington, District of Columbia5900.56×
Wisconsin5810.11×
Nevada4590.13×
Mississippi4240.15×
Utah3950.13×
Arkansas3610.12×
Iowa3560.12×
Oklahoma3530.09×
Kansas3230.12×
New Mexico2700.15×
New Hampshire2540.18×
Delaware2290.24×
Nebraska2260.13×
Maine2230.18×
Idaho2070.12×
Montana1950.2×
Hawaii1850.12×
Alaska1680.22×
South Dakota1440.18×
Vermont1420.23×
North Dakota1400.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New River (Kanawha River) audience
BrandAffinityCategory
Sinaloa2.15×Travel & Leisure
Jonathan Davis1.85×Music & Radio
The Tree of Life (film)1.66×Movies & TV
Bulacan1.63×Travel & Leisure
William F. Buckley, Jr.1.65×
Jbc2.38×Kids & Family
Junior Chamber International1.82×Politics & Society
Keynote (presentation software)1.85×Technology & Electronics
Chicago Stock Exchange1.85×Business & Career
Cagayan1.62×Travel & Leisure
Summer Days (And Summer Nights!!)1.71×Music & Radio
Davao Region1.66×Travel & Leisure
Gran Chaco1.82×Travel & Leisure
Sligo1.61×Travel & Leisure
Jc caylen1.82×Internet & Social Media
cake decorating shop1.83×Food & Beverages
The Joseph Smith Papers1.52×Literature
Jumbo (band)2.13×Music & Radio
Iyengar1.5×Literature
Jamnalal Bajaj Institute of Management Studies1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New River (Kanawha River) audience
TraitClusterScore
DIY MentalityTHRILL1.54
Community OrientationOPEN1.52
Career OrientationPOWER1.46
TraditionCONSERVATISM1.38
IndividualismJOY1.31
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for New River (Kanawha River)
CountryShare
United States47.1%
Canada45.9%
Philippines3.1%

See New River (Kanawha River) audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does New River (Kanawha River) have in United States?

New River (Kanawha River) has an estimated audience of 352,972 people in United States, concentrated in North Carolina and Rhode Island.

What is the gender split and age of New River (Kanawha River) fans?

54.9% of New River (Kanawha River) fans are female, 45.1% are male, with an average age of 43.4 years.

Which brands do New River (Kanawha River) fans like most?

New River (Kanawha River) fans show strongest brand affinity for Sinaloa (2.15×), Jonathan Davis (1.85×), and The Tree of Life (film) (1.66×) over the country average.

Where do New River (Kanawha River) fans live in United States?

New River (Kanawha River) fans in United States are most concentrated in North Carolina (reach 26,565), Rhode Island (reach 25,382), and Virginia (reach 23,574). These three regions account for the largest share of the active audience.

What other brands do New River (Kanawha River) fans also like?

Beyond New River (Kanawha River) itself, the audience over-indexes on Jonathan Davis (1.85×), The Tree of Life (film) (1.66×), Bulacan (1.63×), and William F. Buckley, Jr. (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New River (Kanawha River). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.