NHL Entry Draft Audience in United States

NHL Entry Draft logo

NHL Entry Draft has an estimated audience of 585,405 people in United States. 37.6% are female, 62.4% are male, average age 36.7. Top regions: California, Illinois, New York. Top brand affinities: Minnesota, Sinaloa, Nebraska, Alaska, Nasal cavity.

The average NHL Entry Draft fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Minnesota, Sinaloa, Nebraska, with strongest over-indexing on Minnesota (19.61× the country average). Demographically, the NHL Entry Draft audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of NHL Entry Draft fans

Demographic split for NHL Entry Draft audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.7
Estimated audience size585,405

Audience persona

The typical NHL Entry Draft fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for NHL Entry Draft in United States
RegionReachAffinity
California56,8600.88×
Illinois50,7722.6×
New York48,5421.48×
Michigan36,2052.37×
Pennsylvania34,4741.75×
Florida26,4620.67×
New Jersey26,1981.76×
Massachusetts22,8561.98×
Minnesota21,0042.5×
Texas17,5650.35×
Ohio17,4390.97×
Colorado13,9211.51×
North Carolina13,3500.76×
Washington11,6290.99×
Missouri11,2481.19×
Virginia10,3250.72×
Nevada10,1171.79×
Wisconsin9,0861.03×
Tennessee8,1430.69×
Indiana8,0000.75×
Arizona7,8800.66×
Utah7,2321.38×
Connecticut7,0451.2×
Maryland6,6240.66×
Georgia6,2840.35×
South Carolina4,5660.52×
New Hampshire4,0301.75×
Oregon3,8630.58×
Iowa3,5380.73×
Maine3,5261.68×
Kentucky2,7300.37×
Rhode Island2,5211.35×
Alabama2,2230.27×
North Dakota2,0761.73×
Idaho1,9680.67×
Oklahoma1,8530.28×
Nebraska1,7740.6×
Delaware1,7491.08×
Kansas1,7310.38×
Washington, District of Columbia1,6690.95×
Vermont1,6611.62×
Louisiana1,6090.21×
Montana1,5150.93×
Arkansas1,4230.3×
Alaska1,2911.03×
West Virginia1,1700.43×
Hawaii1,1580.46×
South Dakota1,1030.82×
Mississippi1,0140.21×
New Mexico9470.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHL Entry Draft audience
BrandAffinityCategory
Minnesota19.61×Travel & Leisure
Sinaloa36.76×Travel & Leisure
Nebraska21.28×Travel & Leisure
Alaska5.93×Travel & Leisure
Nasal cavity27.57×Health
Kerala18.5×Travel & Leisure
Google Analytics12.98×Internet & Social Media
Pro-Ject9.13×Music & Radio
Sailor6.98×Travel & Leisure
Jonathan Davis12.46×Music & Radio
Product design2.43×Business & Career
John Key29.04×Politics & Society
Food quality16.48×Food & Beverages
Combat sport1.71×Sports
Urban Outfitters1.87×Shopping
Maracaibo10.39×Travel & Leisure
Elsword14.53×Games
Thumb sucking13.92×Health
Consequence (rapper)5.16×Music & Radio
Rajasthan13.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHL Entry Draft audience
TraitClusterScore
Risk AppetiteTHRILL1.52
PatriotismCONSERVATISM1.38
Sports ActivityPOWER1.23
LGBTQ+ IdentityOPEN1.04
Luxury OrientationPREMIUM1
Community OrientationOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for NHL Entry Draft
CountryShare
United States52.1%
Canada33.2%
Germany2.2%

See NHL Entry Draft audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does NHL Entry Draft have in United States?

NHL Entry Draft has an estimated audience of 585,405 people in United States, concentrated in California and Illinois.

What is the gender split and age of NHL Entry Draft fans?

37.6% of NHL Entry Draft fans are female, 62.4% are male, with an average age of 36.7 years.

Which brands do NHL Entry Draft fans like most?

NHL Entry Draft fans show strongest brand affinity for Minnesota (19.61×), Sinaloa (36.76×), and Nebraska (21.28×) over the country average.

Where do NHL Entry Draft fans live in United States?

NHL Entry Draft fans in United States are most concentrated in California (reach 56,860), Illinois (reach 50,772), and New York (reach 48,542). These three regions account for the largest share of the active audience.

What other brands do NHL Entry Draft fans also like?

Beyond NHL Entry Draft itself, the audience over-indexes on Sinaloa (36.76×), Nebraska (21.28×), Alaska (5.93×), and Nasal cavity (27.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL Entry Draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.