Rascasse Audience Intelligence

NHL Entry Draft Audience in United States

A data profile of the people who buy, follow and care about NHL Entry Draft in United States — modelled from more than twelve digital signal sources. NHL Entry Draft has an estimated audience of 606,623 people in United States.

#78among Ice hockey in United States#392among Event in United States#3108in Sports

The average NHL Entry Draft fan in United States is 36.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Minnesota Wild, Buffalo Sabres, Dallas Stars, with strongest over-indexing on Minnesota Wild (32.61× the country average).

Demographically, the NHL Entry Draft audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NHL Entry Draft fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Minnesota Wild.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NHL Entry Draft profile in United States.

Audience size
607K
in United States
Gender
37.6%♀
62.4% male
Age
36.7
average years
Country rank
#32586
Event in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NHL Entry Draft fans

37.6% are female, 62.4% are male, average age 36.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for NHL Entry Draft audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.7
Estimated audience size606,623
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the NHL Entry Draft audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

47.3%

of the worldwide NHL Entry Draft audience comes from United States.

Worldwide audience distribution share by country for NHL Entry Draft
CountryShare
United States47.3%
Canada32.4%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NHL Entry Draft audience in United States is strongest.

Fig. 05

Top regions by affinity

NHL Entry Draft fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K2.59×
02Minnesota~20K2.35×
03Illinois~40K2.04×
04Michigan~30K2.01×
05Pennsylvania~40K1.87×
06Massachusetts~20K1.85×
07New York~60K1.77×
08Missouri~20K1.77×
09New Hampshire~4K1.67×
10New Jersey~20K1.66×
11Maine~3K1.54×
12Vermont~1K1.40×
13Nevada~8K1.39×
14Colorado~10K1.31×
15Connecticut~8K1.28×
16Rhode Island~2K1.22×
17Alaska~2K1.20×
18Utah~6K1.16×
19Delaware~2K1.07×
20Montana~2K1.02×
21Wisconsin~9K1.00×
22Washington~10K0.94×
23South Dakota~1K0.92×
24North Carolina~20K0.90×
25Ohio~20K0.89×
26Washington, District of Columbia~2K0.89×
27California~60K0.87×
28Virginia~10K0.77×
29Tennessee~9K0.76×
30Idaho~2K0.76×
31Iowa~4K0.73×
32Indiana~8K0.72×
33Maryland~7K0.67×
34Nebraska~2K0.66×
35Florida~30K0.65×
36South Carolina~6K0.65×
37West Virginia~2K0.65×
38Oregon~4K0.63×
39Hawaii~2K0.63×
40Arizona~7K0.62×
41Kansas~2K0.54×
42New Mexico~1K0.51×
43Kentucky~3K0.47×
44Mississippi~2K0.47×
45Arkansas~2K0.46×
46Alabama~3K0.43×
47Oklahoma~3K0.42×
48Georgia~7K0.40×
49Louisiana~3K0.39×
50Texas~20K0.37×
Fig. 06

Affinity by region

Affinity by region — NHL Entry Draft, United States
0.37×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NHL Entry Draft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NHL Entry Draft audience
#·InterestCategoryAffinity×
01Swedish Hockey LeagueSports167.27×
02Columbus Blue JacketsSports37.88×
03Bauer HockeySports37.05×
04San Jose SharksSports33.54×
05Minnesota WildSports32.61×
06The Last Ship (TV series)Movies & TV31.56×
07Dallas StarsSports27.50×
08Toronto Maple LeafsSports27.43×
09SportsnetSports26.68×
10Buffalo SabresSports25.00×
11Watch DogsGames24.90×
12Montreal CanadiensSports22.57×
13Washington CapitalsSports16.47×
14New York RangersSports15.63×
15Ice skatingSports11.93×
16NHLSports10.36×
17Aaron RodgersSports8.43×
18San Francisco 49ersSports7.91×
19Ice hockeySports6.35×
20Buffalo BillsSports4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NHL Entry Draft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NHL Entry Draft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
Risk AppetiteTHRILL1.71×
Sports ActivityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NHL Entry Draft audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Quality AwarenessPREMIUM0.68×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NHL Entry Draft have in United States?

NHL Entry Draft has an estimated audience of 606,623 people in United States, concentrated in New York and California.

02

What is the gender split and age of NHL Entry Draft fans?

37.6% of NHL Entry Draft fans are female, 62.4% are male, with an average age of 36.7 years.

03

Which brands do NHL Entry Draft fans like most?

NHL Entry Draft fans show strongest brand affinity for Minnesota Wild (32.61×), Buffalo Sabres (25×), and Dallas Stars (27.5×) over the country average.

04

Where do NHL Entry Draft fans live in United States?

NHL Entry Draft fans in United States are most concentrated in New York (reach ~60K), California (reach ~60K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do NHL Entry Draft fans also like?

Beyond NHL Entry Draft itself, the audience over-indexes on Buffalo Sabres (25×), Dallas Stars (27.5×), San Jose Sharks (33.54×), and Swedish Hockey League (167.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See NHL Entry Draft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL Entry Draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →