Niagara Falls, New York Audience in United States

Niagara Falls, New York logo

Niagara Falls, New York has an estimated audience of 453,725 people in United States. 60.1% are female, 39.9% are male, average age 38.6. Top regions: New York, Ohio, Pennsylvania. Top brand affinities: Buffalo Sabres, Buffalo Bills, Ford Galaxy, Alpine skiing, Ice hockey.

The average Niagara Falls, New York fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Ohio, Pennsylvania. Top brand affinities include Buffalo Sabres, Buffalo Bills, Ford Galaxy, with strongest over-indexing on Buffalo Sabres (73.99× the country average). Demographically, the Niagara Falls, New York audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Niagara Falls, New York fans

Demographic split for Niagara Falls, New York audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.6
Estimated audience size453,725

Audience persona

The typical Niagara Falls, New York fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Buffalo Sabres.

Top regions in United States

Top regions ranked by reach for Niagara Falls, New York in United States
RegionReachAffinity
New York101,2213.99×
Ohio33,7392.41×
Pennsylvania30,8002.02×
California30,4460.61×
Texas29,1520.75×
New Jersey24,8732.16×
Florida22,2810.73×
Illinois18,4361.22×
Massachusetts15,9591.79×
Michigan15,4431.3×
Virginia15,1641.37×
North Carolina12,3190.9×
Maryland10,8081.39×
Georgia10,5150.75×
Indiana10,2291.23×
Connecticut8,0751.77×
Tennessee6,6700.73×
Wisconsin6,3550.93×
Washington5,6270.62×
Missouri5,5270.76×
Kentucky5,4550.96×
Arizona4,8710.53×
Minnesota4,6910.72×
South Carolina4,6410.68×
Colorado4,2480.59×
Alabama3,6220.57×
Oklahoma3,0180.6×
Louisiana2,9920.51×
Iowa2,9260.78×
New Hampshire2,8521.59×
West Virginia2,8271.34×
Arkansas2,6340.7×
Utah2,4190.6×
Oregon2,3470.45×
Kansas2,3370.65×
Maine2,2751.4×
Rhode Island2,0621.43×
Nevada2,0410.47×
Mississippi1,9040.51×
Delaware1,7001.36×
Washington, District of Columbia1,6101.18×
Vermont1,4571.83×
Nebraska1,3960.61×
New Mexico1,0460.46×
Hawaii9000.46×
Idaho8980.39×
South Dakota5210.5×
North Dakota4780.51×
Montana4380.35×
Alaska4330.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Niagara Falls, New York audience
BrandAffinityCategory
Buffalo Sabres73.99×Sports
Buffalo Bills8.94×Sports
Ford Galaxy22.3×Cars & Mobility
Alpine skiing2.93×Sports
Ice hockey1.62×Sports
New England Patriots1.57×Sports
Toronto Maple Leafs4.34×Sports
Pub1.54×Food & Beverages
Red Lobster1.74×Food & Beverages
Standup paddleboarding1.87×Sports
Aerobics1.74×Sports
Boutique hotel2.63×Travel & Leisure
Hypermarket1.51×Shopping
Cider1.83×Food & Beverages
Uniqlo1.65×Shopping
Primark2.1×Shopping
Rip Curl4.51×Fashion & Accessoires
Ice skating1.93×Sports
Crocs1.53×Fashion & Accessoires
Garden centre2.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Niagara Falls, New York audience
TraitClusterScore
Design AffinityPREMIUM1.52
Sports ActivityPOWER1.42
Risk AppetiteTHRILL1.41
Family OrientationCONSERVATISM1.38
DIY MentalityTHRILL1.22
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Niagara Falls, New York
CountryShare
United States69.5%
Canada7.9%
Spain6.0%

See Niagara Falls, New York audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Niagara Falls, New York have in United States?

Niagara Falls, New York has an estimated audience of 453,725 people in United States, concentrated in New York and Ohio.

What is the gender split and age of Niagara Falls, New York fans?

60.1% of Niagara Falls, New York fans are female, 39.9% are male, with an average age of 38.6 years.

Which brands do Niagara Falls, New York fans like most?

Niagara Falls, New York fans show strongest brand affinity for Buffalo Sabres (73.99×), Buffalo Bills (8.94×), and Ford Galaxy (22.3×) over the country average.

Where do Niagara Falls, New York fans live in United States?

Niagara Falls, New York fans in United States are most concentrated in New York (reach 101,221), Ohio (reach 33,739), and Pennsylvania (reach 30,800). These three regions account for the largest share of the active audience.

What other brands do Niagara Falls, New York fans also like?

Beyond Niagara Falls, New York itself, the audience over-indexes on Buffalo Bills (8.94×), Ford Galaxy (22.3×), Alpine skiing (2.93×), and Ice hockey (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Niagara Falls, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.