Rascasse Audience Intelligence

Niagara Falls, New York Audience in United States

A data profile of the people who buy, follow and care about Niagara Falls, New York in United States — modelled from more than twelve digital signal sources. Niagara Falls, New York has an estimated audience of 453,725 people in United States.

#222among Department store in United States#4182among POI in United States#3152in Travel & Leisure

The average Niagara Falls, New York fan in United States is 38.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Ohio.

Top brand affinities include Buffalo Sabres, Buffalo Bills, Ford Galaxy, with strongest over-indexing on Buffalo Sabres (72.89× the country average).

Demographically, the Niagara Falls, New York audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Niagara Falls, New York fan in United States is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Buffalo Sabres.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Niagara Falls, New York profile in United States.

Audience size
454K
in United States
Gender
60.1%♀
39.9% male
Age
38.6
average years
Country rank
#38776
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Niagara Falls, New York fans

60.1% are female, 39.9% are male, average age 38.6.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Niagara Falls, New York audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.6
Estimated audience size453,725
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Niagara Falls, New York audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

69.3%

of the worldwide Niagara Falls, New York audience comes from United States.

Worldwide audience distribution share by country for Niagara Falls, New York
CountryShare
United States69.3%
Canada7.9%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Niagara Falls, New York audience in United States is strongest.

Fig. 05

Top regions by affinity

Niagara Falls, New York fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K5.46×
02Ohio~30K2.21×
03Pennsylvania~30K2.14×
04New Jersey~20K1.94×
05Vermont~2K1.92×
06Massachusetts~10K1.63×
07New Hampshire~3K1.63×
08Connecticut~7K1.56×
09Maine~3K1.56×
10West Virginia~3K1.43×
11Michigan~10K1.26×
12Delaware~2K1.26×
13Maryland~10K1.25×
14Rhode Island~2K1.23×
15Virginia~10K1.21×
16Indiana~10K1.17×
17Illinois~20K1.07×
18Washington, District of Columbia~1K0.98×
19Kentucky~5K0.93×
20Wisconsin~6K0.89×
21Iowa~3K0.80×
22Alaska<1K0.80×
23North Dakota<1K0.80×
24North Carolina~10K0.78×
25South Dakota<1K0.78×
26Arkansas~3K0.75×
27Georgia~10K0.74×
28Missouri~5K0.74×
29Tennessee~7K0.73×
30South Carolina~5K0.73×
31Kansas~3K0.73×
32Montana<1K0.73×
33Nebraska~2K0.72×
34Minnesota~5K0.69×
35Mississippi~2K0.66×
36New Mexico~1K0.66×
37Hawaii~1K0.66×
38Idaho~1K0.65×
39Alabama~4K0.64×
40Florida~20K0.63×
41Oklahoma~3K0.63×
42Texas~20K0.62×
43Utah~3K0.62×
44Colorado~4K0.61×
45Louisiana~4K0.61×
46Washington~5K0.57×
47Nevada~2K0.57×
48Arizona~5K0.55×
49California~30K0.51×
50Oregon~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Niagara Falls, New York, United States
0.51×1.00×5.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Niagara Falls, New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Niagara Falls, New York audience
#·InterestCategoryAffinity×
01Buffalo SabresSports72.89×
02Ford GalaxyCars & Mobility29.29×
03Buffalo BillsSports6.28×
04Mineral waterFood & Beverages2.58×
05Toronto Blue JaysSports2.53×
06CiderFood & Beverages2.42×
07Non-alcoholic beverageFood & Beverages2.30×
08Red LobsterFood & Beverages2.05×
09PubFood & Beverages1.86×
10Britney SpearsMusic & Radio1.83×
11United Parcel ServiceBusiness & Career1.82×
12Hardware storeHome & Garden1.82×
13Rail transportTravel & Leisure1.82×
14Microwave ovenHome & Garden1.80×
15Alpine skiingSports1.78×
16Public transportCars & Mobility1.69×
17SteakhouseFood & Beverages1.61×
18Career developmentBusiness & Career1.58×
19Ice hockeySports1.57×
20Discount TireShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Niagara Falls, New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Niagara Falls, New York audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.55×
Community OrientationOPEN1.47×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Niagara Falls, New York audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Luxury OrientationPREMIUM0.80×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Niagara Falls, New York have in United States?

Niagara Falls, New York has an estimated audience of 453,725 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Niagara Falls, New York fans?

60.1% of Niagara Falls, New York fans are female, 39.9% are male, with an average age of 38.6 years.

03

Which brands do Niagara Falls, New York fans like most?

Niagara Falls, New York fans show strongest brand affinity for Buffalo Sabres (72.89×), Buffalo Bills (6.28×), and Ford Galaxy (29.29×) over the country average.

04

Where do Niagara Falls, New York fans live in United States?

Niagara Falls, New York fans in United States are most concentrated in New York (reach ~100K), Pennsylvania (reach ~30K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Niagara Falls, New York fans also like?

Beyond Niagara Falls, New York itself, the audience over-indexes on Buffalo Bills (6.28×), Ford Galaxy (29.29×), United Parcel Service (1.82×), and Britney Spears (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Niagara Falls, New York audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Niagara Falls, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →