Niagara Falls, New York Audience in United States

Niagara Falls, New York logo

Niagara Falls, New York has an estimated audience of 453,725 people in United States. 60.1% are female, 39.9% are male, average age 38.6. Top regions: New York, Ohio, Pennsylvania. Top brand affinities: Kerala, Totally Spies!, Dog breed, Minnesota, Alaska.

The average Niagara Falls, New York fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Ohio, Pennsylvania. Top brand affinities include Kerala, Totally Spies!, Dog breed, with strongest over-indexing on Kerala (73.99× the country average). Demographically, the Niagara Falls, New York audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Niagara Falls, New York fans

Demographic split for Niagara Falls, New York audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.6
Estimated audience size453,725

Audience persona

The typical Niagara Falls, New York fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Kerala.

Top regions in United States

Top regions ranked by reach for Niagara Falls, New York in United States
RegionReachAffinity
New York101,2213.99×
Ohio33,7392.41×
Pennsylvania30,8002.02×
California30,4460.61×
Texas29,1520.75×
New Jersey24,8732.16×
Florida22,2810.73×
Illinois18,4361.22×
Massachusetts15,9591.79×
Michigan15,4431.3×
Virginia15,1641.37×
North Carolina12,3190.9×
Maryland10,8081.39×
Georgia10,5150.75×
Indiana10,2291.23×
Connecticut8,0751.77×
Tennessee6,6700.73×
Wisconsin6,3550.93×
Washington5,6270.62×
Missouri5,5270.76×
Kentucky5,4550.96×
Arizona4,8710.53×
Minnesota4,6910.72×
South Carolina4,6410.68×
Colorado4,2480.59×
Alabama3,6220.57×
Oklahoma3,0180.6×
Louisiana2,9920.51×
Iowa2,9260.78×
New Hampshire2,8521.59×
West Virginia2,8271.34×
Arkansas2,6340.7×
Utah2,4190.6×
Oregon2,3470.45×
Kansas2,3370.65×
Maine2,2751.4×
Rhode Island2,0621.43×
Nevada2,0410.47×
Mississippi1,9040.51×
Delaware1,7001.36×
Washington, District of Columbia1,6101.18×
Vermont1,4571.83×
Nebraska1,3960.61×
New Mexico1,0460.46×
Hawaii9000.46×
Idaho8980.39×
South Dakota5210.5×
North Dakota4780.51×
Montana4380.35×
Alaska4330.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Niagara Falls, New York audience
BrandAffinityCategory
Kerala73.99×Travel & Leisure
Totally Spies!22.3×Movies & TV
Dog breed1.52×Pets & Animals
Minnesota2.22×Travel & Leisure
Alaska2.15×Travel & Leisure
Grover Cleveland8.94×Politics & Society
Bank account2.1×Business & Career
Natural rubber1.56×Cars & Mobility
Justice1.53×Politics & Society
Google Analytics2.6×Internet & Social Media
Sinaloa1.69×Travel & Leisure
Cachorro1.51×Pets & Animals
Julius Caesar (play)1.74×
Equinix3.29×Business & Career
Boracay2.21×Travel & Leisure
Tuscany1.51×Travel & Leisure
Jonathan Davis1.82×Music & Radio
John Key4.34×Politics & Society
Bruklinas2.93×Travel & Leisure
Laguna (province)1.61×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Niagara Falls, New York audience
TraitClusterScore
Design AffinityPREMIUM1.52
Sports ActivityPOWER1.42
Risk AppetiteTHRILL1.41
Family OrientationCONSERVATISM1.38
DIY MentalityTHRILL1.22
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Niagara Falls, New York
CountryShare
United States69.5%
Canada7.9%
Spain6.0%

See Niagara Falls, New York audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Niagara Falls, New York have in United States?

Niagara Falls, New York has an estimated audience of 453,725 people in United States, concentrated in New York and Ohio.

What is the gender split and age of Niagara Falls, New York fans?

60.1% of Niagara Falls, New York fans are female, 39.9% are male, with an average age of 38.6 years.

Which brands do Niagara Falls, New York fans like most?

Niagara Falls, New York fans show strongest brand affinity for Kerala (73.99×), Totally Spies! (22.3×), and Dog breed (1.52×) over the country average.

Where do Niagara Falls, New York fans live in United States?

Niagara Falls, New York fans in United States are most concentrated in New York (reach 101,221), Ohio (reach 33,739), and Pennsylvania (reach 30,800). These three regions account for the largest share of the active audience.

What other brands do Niagara Falls, New York fans also like?

Beyond Niagara Falls, New York itself, the audience over-indexes on Totally Spies! (22.3×), Dog breed (1.52×), Minnesota (2.22×), and Alaska (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Niagara Falls, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.