Rascasse Audience Intelligence

North Myrtle Beach, South Carolina Audience in United States

A data profile of the people who buy, follow and care about North Myrtle Beach, South Carolina in United States — modelled from more than twelve digital signal sources. North Myrtle Beach, South Carolina has an estimated audience of 1,801,672 people in United States.

#40among Department store in United States#1237among POI in United States#1195in Travel & Leisure

The average North Myrtle Beach, South Carolina fan in United States is 48.0 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, South Carolina.

Top brand affinities include Russell Wilson, FedEx, QVC, with strongest over-indexing on Russell Wilson (42.09× the country average).

Demographically, the North Myrtle Beach, South Carolina audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Myrtle Beach, South Carolina fan in United States is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Russell Wilson.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Myrtle Beach, South Carolina profile in United States.

Audience size
1.8M
in United States
Gender
61.9%♀
38.1% male
Age
48.0
average years
Country rank
#15445
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Myrtle Beach, South Carolina fans

61.9% are female, 38.1% are male, average age 48.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for North Myrtle Beach, South Carolina audience in United States
MetricValue
Female61.9%
Male38.1%
Average age48.0
Estimated audience size1,801,672
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the North Myrtle Beach, South Carolina audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4924%
50+45%
Fig. 04

Worldwide distribution

94.8%

of the worldwide North Myrtle Beach, South Carolina audience comes from United States.

Worldwide audience distribution share by country for North Myrtle Beach, South Carolina
CountryShare
United States94.8%
Canada1.4%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Myrtle Beach, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

North Myrtle Beach, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K4.05×
02North Carolina~200K2.91×
03West Virginia~10K1.58×
04Virginia~60K1.41×
05Ohio~70K1.24×
06Kentucky~30K1.24×
07Pennsylvania~70K1.17×
08Tennessee~40K1.17×
09Wyoming~3K1.11×
10Maryland~30K1.10×
11Georgia~60K1.08×
12Vermont~3K1.07×
13North Dakota~4K1.06×
14Alaska~4K1.03×
15South Dakota~4K1.02×
16Connecticut~20K1.01×
17Montana~5K1.00×
18New Hampshire~7K0.99×
19Rhode Island~6K0.99×
20Maine~6K0.98×
21Washington, District of Columbia~5K0.97×
22Arkansas~10K0.96×
23Idaho~9K0.96×
24Nebraska~9K0.96×
25Hawaii~7K0.96×
26Mississippi~10K0.95×
27Iowa~10K0.95×
28New Mexico~9K0.95×
29Indiana~30K0.94×
30Kansas~10K0.94×
31New Jersey~40K0.92×
32Oklahoma~20K0.92×
33Nevada~20K0.92×
34Utah~10K0.92×
35Alabama~20K0.91×
36Louisiana~20K0.91×
37Oregon~20K0.91×
38Missouri~30K0.90×
39Wisconsin~20K0.89×
40Minnesota~20K0.89×
41Massachusetts~30K0.88×
42Michigan~40K0.87×
43Colorado~20K0.86×
44Arizona~30K0.85×
45Washington~30K0.84×
46New York~80K0.80×
47Illinois~50K0.80×
48Florida~90K0.70×
49Texas~100K0.64×
50California~100K0.61×
Fig. 06

Affinity by region

Affinity by region — North Myrtle Beach, South Carolina, United States
0.61×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Myrtle Beach, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Myrtle Beach, South Carolina audience
#·InterestCategoryAffinity×
01Russell WilsonSports42.09×
02PlymouthTravel & Leisure15.43×
03American Cruise LinesTravel & Leisure15.08×
04ExxonMobilCars & Mobility9.25×
05Elderly careHealth7.97×
06Seaside resortTravel & Leisure4.99×
07QVCMovies & TV4.84×
08Sustainable energyHome & Garden4.33×
09First class travelTravel & Leisure4.06×
10Weather forecastingHome & Garden4.06×
11Renewable energyBusiness & Career3.94×
12FedExBusiness & Career3.91×
13Food LionShopping3.61×
14Solar energyHome & Garden2.87×
15Mortgage loansBusiness & Career2.54×
16Discount storesShopping2.49×
17AirbnbTravel & Leisure2.09×
18BeachesTravel & Leisure2.05×
19PinterestInternet & Social Media2.03×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Myrtle Beach, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Myrtle Beach, South Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
Family OrientationCONSERVATISM2.54×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Myrtle Beach, South Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Myrtle Beach, South Carolina have in United States?

North Myrtle Beach, South Carolina has an estimated audience of 1,801,672 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of North Myrtle Beach, South Carolina fans?

61.9% of North Myrtle Beach, South Carolina fans are female, 38.1% are male, with an average age of 48.0 years.

03

Which brands do North Myrtle Beach, South Carolina fans like most?

North Myrtle Beach, South Carolina fans show strongest brand affinity for Russell Wilson (42.09×), FedEx (3.91×), and QVC (4.84×) over the country average.

04

Where do North Myrtle Beach, South Carolina fans live in United States?

North Myrtle Beach, South Carolina fans in United States are most concentrated in North Carolina (reach ~200K), California (reach ~100K), and South Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do North Myrtle Beach, South Carolina fans also like?

Beyond North Myrtle Beach, South Carolina itself, the audience over-indexes on FedEx (3.91×), QVC (4.84×), Sustainable energy (4.33×), and Renewable energy (3.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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