North Myrtle Beach, South Carolina Audience in United States
North Myrtle Beach, South Carolina has an estimated audience of 1,801,672 people in United States. 61.9% are female, 38.1% are male, average age 48.0. Top brand affinities: Russell Wilson, Autism Awareness, Capital One, Diabetes mellitus awareness, Google Maps.
Top brand affinities include Russell Wilson, Autism Awareness, Capital One, with strongest over-indexing on Russell Wilson (40.63× the country average). Demographically, the North Myrtle Beach, South Carolina audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of North Myrtle Beach, South Carolina fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 48.0 |
| Estimated audience size | 1,801,672 |
Audience persona
The typical North Myrtle Beach, South Carolina fan in United States is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Russell Wilson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Russell Wilson | 40.63× | Sports |
| Autism Awareness | 19.03× | Health |
| Capital One | 7.68× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Google Maps | 5.78× | Internet & Social Media |
| CarGurus | 8.38× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Outer Banks | 23.27× | Travel & Leisure |
| Circle K | 8.67× | Shopping |
| Indeed.com | 4.66× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Google News | 5.84× | News |
| AccuWeather | 6.13× | Home & Garden |
| Diane Keaton | 5.9× | Movies & TV |
| Hobby Lobby | 3.27× | Home & Garden |
| Enterprise Rent-A-Car | 5.05× | Cars & Mobility |
| Billy Bob Thornton | 7.22× | Movies & TV |
| Aaron Rodgers | 5.15× | Sports |
| Kendra Scott | 8.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.54 |
| Community Orientation | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.34 |
| Travelling | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.8% |
| Canada | 1.4% |
| United Kingdom | 0.8% |
See North Myrtle Beach, South Carolina audiences in other countries
- North Myrtle Beach, South Carolina — Germany
- North Myrtle Beach, South Carolina — United Kingdom
- North Myrtle Beach, South Carolina — France
- North Myrtle Beach, South Carolina — Italy
- North Myrtle Beach, South Carolina — Spain
- North Myrtle Beach, South Carolina — Brazil
- North Myrtle Beach, South Carolina — Japan
- North Myrtle Beach, South Carolina — South Korea
- North Myrtle Beach, South Carolina — India
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for North Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.