NRG Stadium Audience in United States

NRG Stadium logo

NRG Stadium has an estimated audience of 3,055,176 people in United States. 42.4% are female, 57.6% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average NRG Stadium fan in United States is 37.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.02× the country average). Demographically, the NRG Stadium audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of NRG Stadium fans

Demographic split for NRG Stadium audience in United States
MetricValue
Female42.4%
Male57.6%
Average age37.2
Estimated audience size3,055,176

Audience persona

The typical NRG Stadium fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for NRG Stadium in United States
RegionReachAffinity
Texas2,291,38211.95×
California399,9341.19×
Florida292,2151.41×
New York160,1240.94×
Louisiana99,2032.52×
New Jersey93,4791.2×
Illinois92,9390.91×
Georgia91,6420.97×
Arizona75,7611.21×
North Carolina71,8170.78×
Michigan65,5200.82×
Pennsylvania61,2330.6×
Virginia58,9930.79×
Maryland52,3011×
Ohio51,9290.55×
Tennessee46,3400.76×
Alabama44,4991.04×
Colorado39,6150.82×
Oklahoma38,8011.14×
Massachusetts36,1640.6×
Missouri34,3480.7×
Indiana33,9250.61×
Washington33,5900.55×
Nevada32,3041.09×
South Carolina29,7910.65×
Minnesota26,6270.61×
Arkansas26,4951.05×
Connecticut25,6710.84×
Wisconsin25,6470.56×
Utah22,9260.84×
Mississippi22,3150.89×
Kentucky21,7610.57×
Kansas21,2470.88×
Oregon20,7630.59×
Iowa15,6950.62×
New Mexico15,6051.02×
Nebraska11,9310.78×
Idaho8,0920.53×
Washington, District of Columbia7,6840.84×
Hawaii6,1270.47×
Delaware5,8360.69×
Rhode Island5,6050.58×
West Virginia5,4020.38×
New Hampshire4,5540.38×
Maine3,9000.36×
South Dakota3,6120.51×
Montana3,5520.42×
Alaska3,2790.5×
North Dakota3,0180.48×
Wyoming2,1550.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NRG Stadium audience
BrandAffinityCategory
Goop11.02×Internet & Social Media
Governor of Michigan13.98×Politics & Society
Mathcore13.96×Music & Radio
Grinch6.79×Movies & TV
Hipster15.81×Politics & Society
Wok10.06×Food & Beverages
Google Home9.21×Technology & Electronics
Fairy godmother10.12×Literature
Harlow15.68×Travel & Leisure
No Escape (1994 film)14.89×Movies & TV
Vocal harmony5.93×Music & Radio
Hibachi9.96×Food & Beverages
Elsword20.64×Games
La Jolla10.25×Travel & Leisure
Historic site4.65×Arts & Culture
Guitarist (magazine)12.18×Music & Radio
headspace9.87×Health
TV Fanatic10.79×Movies & TV
Cherish (group)10.58×Music & Radio
Grace Slick8.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NRG Stadium audience
TraitClusterScore
ExtroversionTHRILL1.08
Social Media UsageJOY1.04
Sports ActivityPOWER0.98
Risk AppetiteTHRILL0.95
Family OrientationCONSERVATISM0.95
Early Adopter MentalityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for NRG Stadium
CountryShare
United States92.8%
Mexico2.5%
Canada1.0%

See NRG Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does NRG Stadium have in United States?

NRG Stadium has an estimated audience of 3,055,176 people in United States, concentrated in Texas and California.

What is the gender split and age of NRG Stadium fans?

42.4% of NRG Stadium fans are female, 57.6% are male, with an average age of 37.2 years.

Which brands do NRG Stadium fans like most?

NRG Stadium fans show strongest brand affinity for Goop (11.02×), Governor of Michigan (13.98×), and Mathcore (13.96×) over the country average.

Where do NRG Stadium fans live in United States?

NRG Stadium fans in United States are most concentrated in Texas (reach 2,291,382), California (reach 399,934), and Florida (reach 292,215). These three regions account for the largest share of the active audience.

What other brands do NRG Stadium fans also like?

Beyond NRG Stadium itself, the audience over-indexes on Governor of Michigan (13.98×), Mathcore (13.96×), Grinch (6.79×), and Hipster (15.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NRG Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.