Rascasse Audience Intelligence

NRG Stadium Audience in United States

A data profile of the people who buy, follow and care about NRG Stadium in United States — modelled from more than twelve digital signal sources. NRG Stadium has an estimated audience of 3,025,759 people in United States.

#19among Stadium in United States#757among POI in United States#906in Sports

The average NRG Stadium fan in United States is 38.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include NFL, Aaron Rodgers, Mixed martial arts, with strongest over-indexing on NFL (1.54× the country average).

Demographically, the NRG Stadium audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NRG Stadium fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NRG Stadium profile in United States.

Audience size
3M
in United States
Gender
39.3%♀
60.7% male
Age
38.7
average years
Country rank
#10225
POI in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NRG Stadium fans

39.3% are female, 60.7% are male, average age 38.7.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for NRG Stadium audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.7
Estimated audience size3,025,759
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the NRG Stadium audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

82.0%

of the worldwide NRG Stadium audience comes from United States.

Worldwide audience distribution share by country for NRG Stadium
CountryShare
United States82.0%
Germany3.8%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NRG Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

NRG Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M14.45×
02Louisiana~100K2.33×
03California~500K1.34×
04Florida~300K1.19×
05Arizona~70K1.13×
06Nevada~30K1.12×
07Oklahoma~40K1.06×
08New Jersey~80K1.04×
09New Mexico~20K1.03×
10Arkansas~30K1.00×
11Alabama~40K0.91×
12Maryland~50K0.90×
13Illinois~90K0.89×
14Georgia~90K0.88×
15Washington, District of Columbia~8K0.88×
16Mississippi~20K0.87×
17Colorado~40K0.86×
18Kansas~20K0.86×
19Utah~20K0.84×
20New York~100K0.81×
21Nebraska~10K0.80×
22Connecticut~20K0.77×
23North Carolina~70K0.75×
24Virginia~60K0.75×
25Tennessee~50K0.73×
26Missouri~40K0.72×
27Delaware~6K0.72×
28Michigan~60K0.69×
29Iowa~20K0.66×
30Rhode Island~7K0.66×
31South Dakota~5K0.64×
32Alaska~4K0.64×
33South Carolina~30K0.63×
34North Dakota~4K0.63×
35Idaho~10K0.61×
36Minnesota~30K0.60×
37Oregon~20K0.60×
38Massachusetts~40K0.59×
39Indiana~30K0.59×
40Kentucky~20K0.58×
41Vermont~3K0.58×
42Washington~40K0.57×
43Wisconsin~30K0.57×
44Pennsylvania~60K0.56×
45Montana~5K0.56×
46Hawaii~7K0.55×
47Ohio~50K0.53×
48West Virginia~7K0.50×
49Maine~6K0.50×
50New Hampshire~6K0.49×
Fig. 06

Affinity by region

Affinity by region — NRG Stadium, United States
0.49×1.00×14.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NRG Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NRG Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.43×
02Dak PrescottSports3.23×
03LSU Tigers footballSports2.87×
04StadiumSports2.87×
05Aaron RodgersSports2.84×
06World SeriesSports2.83×
07Luka DončićSports2.74×
08Kyle BuschSports2.17×
09NASCARSports2.11×
10San Francisco 49ersSports2.11×
11Houston RocketsSports1.84×
12Monday Night FootballSports1.78×
13Mixed martial artsSports1.75×
14CBS SportsMovies & TV1.74×
15Anime conventionLiterature1.73×
16FandomLiterature1.62×
17NBA playoffsSports1.57×
18NASDAQBusiness & Career1.57×
19Super BowlSports1.55×
20NFLSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NRG Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NRG Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Career OrientationPOWER1.18×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NRG Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NRG Stadium have in United States?

NRG Stadium has an estimated audience of 3,025,759 people in United States, concentrated in Texas and California.

02

What is the gender split and age of NRG Stadium fans?

39.3% of NRG Stadium fans are female, 60.7% are male, with an average age of 38.7 years.

03

Which brands do NRG Stadium fans like most?

NRG Stadium fans show strongest brand affinity for NFL (1.54×), Aaron Rodgers (2.84×), and Mixed martial arts (1.75×) over the country average.

04

Where do NRG Stadium fans live in United States?

NRG Stadium fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do NRG Stadium fans also like?

Beyond NRG Stadium itself, the audience over-indexes on Aaron Rodgers (2.84×), Mixed martial arts (1.75×), NASCAR (2.11×), and Russell Wilson (3.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for NRG Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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