Rascasse Audience Intelligence

Oakland County, Michigan Audience in United States

A data profile of the people who buy, follow and care about Oakland County, Michigan in United States — modelled from more than twelve digital signal sources. Oakland County, Michigan has an estimated audience of 1,091,360 people in United States.

#1967among POI in United States#1666in Travel & Leisure

The average Oakland County, Michigan fan in United States is 40.8 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Florida.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Pistons, with strongest over-indexing on Detroit Tigers (14.06× the country average).

Demographically, the Oakland County, Michigan audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakland County, Michigan fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakland County, Michigan profile in United States.

Audience size
1.1M
in United States
Gender
63.1%♀
36.9% male
Age
40.8
average years
Country rank
#22304
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oakland County, Michigan fans

63.1% are female, 36.9% are male, average age 40.8.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Oakland County, Michigan audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.8
Estimated audience size1,091,360
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Oakland County, Michigan audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Oakland County, Michigan audience comes from United States.

Worldwide audience distribution share by country for Oakland County, Michigan
CountryShare
United States91.8%
Germany8.2%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakland County, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakland County, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~800K32.06×
02Ohio~30K1.00×
03Indiana~20K1.00×
04Alaska~2K0.92×
05North Dakota~2K0.92×
06Vermont~2K0.92×
07South Dakota~2K0.91×
08Washington, District of Columbia~3K0.90×
09Montana~3K0.90×
10Delaware~3K0.90×
11Rhode Island~3K0.88×
12New Hampshire~4K0.86×
13Maine~3K0.86×
14New Mexico~5K0.85×
15Idaho~5K0.85×
16West Virginia~4K0.85×
17Hawaii~4K0.85×
18Mississippi~7K0.82×
19Nebraska~4K0.82×
20Illinois~30K0.80×
21Arkansas~7K0.79×
22Kansas~7K0.76×
23Iowa~7K0.75×
24Louisiana~10K0.74×
25Oklahoma~9K0.74×
26Utah~7K0.73×
27Connecticut~8K0.72×
28Wisconsin~10K0.71×
29Kentucky~10K0.71×
30Nevada~7K0.71×
31Alabama~10K0.69×
32Oregon~8K0.68×
33South Carolina~10K0.66×
34Minnesota~10K0.65×
35Tennessee~10K0.64×
36Missouri~10K0.64×
37California~80K0.63×
38Colorado~10K0.63×
39Maryland~10K0.61×
40Arizona~10K0.60×
41Georgia~20K0.58×
42Virginia~20K0.58×
43Massachusetts~10K0.58×
44Washington~10K0.57×
45North Carolina~20K0.55×
46New Jersey~10K0.53×
47Florida~40K0.52×
48Pennsylvania~20K0.50×
49New York~30K0.45×
50Texas~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Oakland County, Michigan, United States
0.40×1.00×32.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakland County, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakland County, Michigan audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports24.37×
02Detroit TigersSports14.06×
03Detroit PistonsSports8.56×
04Detroit LionsSports4.62×
05Solar powerHome & Garden2.13×
06Non-alcoholic beverageFood & Beverages2.13×
07Ryan GoslingMovies & TV1.89×
08Private equityBusiness & Career1.84×
09Employment agencyBusiness & Career1.79×
10PubFood & Beverages1.70×
11Britney SpearsMusic & Radio1.66×
12Hardware storeHome & Garden1.64×
13Rail transportTravel & Leisure1.63×
14Charitable organizationPolitics & Society1.62×
15Nonprofit organizationPolitics & Society1.60×
16Employment websiteBusiness & Career1.59×
17ZooKids & Family1.58×
18Discount TireShopping1.54×
19Sports clubSports1.53×
20Online newspaperNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakland County, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakland County, Michigan audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
Career OrientationPOWER1.58×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakland County, Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Sports ActivityPOWER0.69×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oakland County, Michigan have in United States?

Oakland County, Michigan has an estimated audience of 1,091,360 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Oakland County, Michigan fans?

63.1% of Oakland County, Michigan fans are female, 36.9% are male, with an average age of 40.8 years.

03

Which brands do Oakland County, Michigan fans like most?

Oakland County, Michigan fans show strongest brand affinity for Detroit Tigers (14.06×), Detroit Red Wings (24.37×), and Detroit Pistons (8.56×) over the country average.

04

Where do Oakland County, Michigan fans live in United States?

Oakland County, Michigan fans in United States are most concentrated in Michigan (reach ~800K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oakland County, Michigan fans also like?

Beyond Oakland County, Michigan itself, the audience over-indexes on Detroit Red Wings (24.37×), Detroit Pistons (8.56×), Detroit Lions (4.62×), and Nonprofit organization (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland County, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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