Oakland County, Michigan Audience in United States
Oakland County, Michigan has an estimated audience of 1,091,360 people in United States. 63.1% are female, 36.9% are male, average age 40.8. Top brand affinities: Detroit Red Wings, Detroit Tigers, Detroit Pistons, Detroit Lions, Solar power.
Top brand affinities include Detroit Red Wings, Detroit Tigers, Detroit Pistons, with strongest over-indexing on Detroit Red Wings (23.21× the country average). Demographically, the Oakland County, Michigan audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Oakland County, Michigan fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.8 |
| Estimated audience size | 1,091,360 |
Audience persona
The typical Oakland County, Michigan fan in United States is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Detroit Red Wings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Detroit Red Wings | 23.21× | Sports |
| Detroit Tigers | 10.71× | Sports |
| Detroit Pistons | 7.61× | Sports |
| Detroit Lions | 5.55× | Sports |
| Solar power | 1.94× | Home & Garden |
| Toronto Maple Leafs | 3.58× | Sports |
| Ice skating | 1.53× | Sports |
| Vehicle leasing | 3.24× | Cars & Mobility |
| Kayaking | 1.81× | Sports |
| Plastic pollution | 1.7× | Politics & Society |
| Edmonton Oilers | 1.62× | Sports |
| Motorola | 1.55× | Technology & Electronics |
| Ford Edge | 2.32× | Cars & Mobility |
| Ford Focus | 1.63× | Cars & Mobility |
| Columbus Blue Jackets | 1.62× | Sports |
| IMAX | 1.69× | Movies & TV |
| Athletic Bilbao | 2.52× | Sports |
| Nissan Juke | 2.17× | Cars & Mobility |
| Ford EcoSport | 1.64× | Cars & Mobility |
| Irina Shayk | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.16 |
| Community Orientation | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.03 |
| Mindfulness | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.8% |
| Germany | 8.2% |
| Italy | 0.0% |
See Oakland County, Michigan audiences in other countries
- Oakland County, Michigan — Germany
- Oakland County, Michigan — United Kingdom
- Oakland County, Michigan — France
- Oakland County, Michigan — Italy
- Oakland County, Michigan — Spain
- Oakland County, Michigan — Brazil
- Oakland County, Michigan — Japan
- Oakland County, Michigan — South Korea
- Oakland County, Michigan — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Oakland County, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.