Rascasse Audience Intelligence

Off-the-grid Audience in United States

A data profile of the people who buy, follow and care about Off-the-grid in United States — modelled from more than twelve digital signal sources. Off-the-grid has an estimated audience of 9,460,376 people in United States.

#2390among Topic in United States#164in Health

The average Off-the-grid fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include Renewable energy, Drudge Report, Sustainable energy, with strongest over-indexing on Renewable energy (4.71× the country average).

Demographically, the Off-the-grid audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Off-the-grid fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-the-grid profile in United States.

Audience size
9.5M
in United States
Gender
41.3%♀
58.7% male
Age
46.3
average years
Country rank
#3780
Topic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-the-grid fans

41.3% are female, 58.7% are male, average age 46.3.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Off-the-grid audience in United States
MetricValue
Female41.3%
Male58.7%
Average age46.3
Estimated audience size9,460,376
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Off-the-grid audience in United States
Age bracketShare%
16-197%
20-2912%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Off-the-grid audience comes from United States.

Worldwide audience distribution share by country for Off-the-grid
CountryShare
United States65.7%
Australia7.7%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-the-grid audience in United States is strongest.

Fig. 05

Top regions by affinity

Off-the-grid fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M6.17×
02Virginia~500K2.15×
03California~2M1.85×
04Montana~30K1.17×
05Idaho~50K1.09×
06Arkansas~80K1.05×
07Oklahoma~100K1.01×
08Mississippi~80K1.01×
09Kentucky~100K0.97×
10West Virginia~40K0.97×
11Alaska~20K0.97×
12Oregon~100K0.95×
13North Dakota~20K0.95×
14Louisiana~100K0.94×
15South Dakota~20K0.93×
16Missouri~100K0.92×
17New Mexico~40K0.91×
18Maine~30K0.91×
19Rhode Island~30K0.91×
20Texas~700K0.90×
21Connecticut~90K0.90×
22Kansas~70K0.90×
23Vermont~10K0.90×
24Ohio~300K0.89×
25Indiana~200K0.89×
26South Carolina~100K0.89×
27Nevada~80K0.89×
28Michigan~200K0.88×
29Arizona~200K0.88×
30Tennessee~200K0.88×
31Alabama~100K0.88×
32Nebraska~40K0.87×
33Hawaii~40K0.87×
34New Hampshire~30K0.87×
35Delaware~20K0.87×
36Washington~200K0.86×
37Colorado~100K0.85×
38Iowa~70K0.85×
39Washington, District of Columbia~20K0.85×
40North Carolina~200K0.84×
41Wisconsin~100K0.84×
42Maryland~100K0.83×
43Utah~70K0.81×
44Georgia~200K0.80×
45Minnesota~100K0.79×
46Florida~500K0.76×
47Pennsylvania~200K0.76×
48Illinois~200K0.74×
49New York~400K0.72×
50New Jersey~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Off-the-grid, United States
0.71×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-the-grid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-the-grid audience
#·InterestCategoryAffinity×
01Drudge ReportSports5.36×
02Renewable energyBusiness & Career4.71×
03Sustainable energyHome & Garden3.78×
04PoliticoPolitics & Society3.60×
05New York PostNews3.20×
06Solar panelHome & Garden3.06×
07Real propertyHome & Garden2.87×
08Hardware storeHome & Garden2.43×
09MenardsHome & Garden2.35×
10NASDAQBusiness & Career2.34×
11Rail transportTravel & Leisure2.32×
12Made in USABusiness & Career2.24×
13Discount TireShopping2.20×
14Solar energyHome & Garden2.12×
15Fox News ChannelMovies & TV1.89×
16Nonprofit organizationPolitics & Society1.77×
17AutoZoneCars & Mobility1.69×
18TraditionPolitics & Society1.69×
19RedditInternet & Social Media1.59×
20CampingTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-the-grid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-the-grid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
SustainabilityBALANCE1.74×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-the-grid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-the-grid have in United States?

Off-the-grid has an estimated audience of 9,460,376 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Off-the-grid fans?

41.3% of Off-the-grid fans are female, 58.7% are male, with an average age of 46.3 years.

03

Which brands do Off-the-grid fans like most?

Off-the-grid fans show strongest brand affinity for Renewable energy (4.71×), Drudge Report (5.36×), and Sustainable energy (3.78×) over the country average.

04

Where do Off-the-grid fans live in United States?

Off-the-grid fans in United States are most concentrated in California (reach ~2M), Massachusetts (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Off-the-grid fans also like?

Beyond Off-the-grid itself, the audience over-indexes on Drudge Report (5.36×), Sustainable energy (3.78×), Real property (2.87×), and New York Post (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Off-the-grid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-the-grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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