Off-the-grid Audience in United States
Off-the-grid has an estimated audience of 9,460,376 people in United States. 41.3% are female, 58.7% are male, average age 46.3. Top brand affinities: Urban Outfitters, Vocal harmony, Pillow, 3D printing, Israel.
Top brand affinities include Urban Outfitters, Vocal harmony, Pillow, with strongest over-indexing on Urban Outfitters (2.11× the country average). Demographically, the Off-the-grid audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Health · Type: Topic
Demographics of Off-the-grid fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 46.3 |
| Estimated audience size | 9,460,376 |
Audience persona
The typical Off-the-grid fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.11× | Shopping |
| Vocal harmony | 3.75× | Music & Radio |
| Pillow | 1.72× | Home & Garden |
| 3D printing | 1.99× | Technology & Electronics |
| Israel | 1.56× | Travel & Leisure |
| Wikia | 2.19× | Internet & Social Media |
| Historic site | 2.7× | Arts & Culture |
| UK garage | 2.9× | Music & Radio |
| Governor of Michigan | 3.75× | Politics & Society |
| Goop | 2.64× | Internet & Social Media |
| Northrop Grumman | 3.16× | Business & Career |
| Home staging | 2.55× | Home & Garden |
| Jesse Plemons | 1.67× | Movies & TV |
| Fairy godmother | 3.53× | Literature |
| Grinch | 1.86× | Movies & TV |
| N1 road (South Africa) | 1.77× | Travel & Leisure |
| Hipster | 4.06× | Politics & Society |
| Assassin's Creed II | 3.1× | Games |
| Nebraska Cornhuskers football | 1.5× | Sports |
| MK | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Sustainability | BALANCE | 1.52 |
| Individualism | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.33 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| Australia | 7.7% |
| Canada | 5.7% |
See Off-the-grid audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Off-the-grid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.