A data profile of the people who buy, follow and care about Orange County Register in United States — modelled from more than twelve digital signal sources. Orange County Register has an estimated audience of 871,384 people in United States.
The average Orange County Register fan in United States is 41.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Arizona, Texas.
Top brand affinities include Anaheim Ducks, Los Angeles Kings, Renewable energy, with strongest over-indexing on Anaheim Ducks (18.45× the country average).
Demographically, the Orange County Register audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Orange County Register fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Anaheim Ducks.
The key figures that characterise the Orange County Register profile in United States.
59.7% are female, 40.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 41.2 |
| Estimated audience size | 871,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Orange County Register audience comes from United States.
| Country | Share |
|---|---|
| United States | 94.3% |
| India | 1.6% |
| China | 1.2% |
Where the Orange County Register audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~700K | 19.02× | |
| 02 | Idaho | ~10K | 2.88× | |
| 03 | Nevada | ~20K | 2.74× | |
| 04 | Hawaii | ~9K | 2.47× | |
| 05 | Arizona | ~40K | 2.06× | |
| 06 | Oregon | ~20K | 1.60× | |
| 07 | Washington | ~30K | 1.47× | |
| 08 | Montana | ~3K | 1.40× | |
| 09 | Washington, District of Columbia | ~3K | 1.25× | |
| 10 | Nebraska | ~5K | 1.14× | |
| 11 | Utah | ~8K | 1.04× | |
| 12 | Colorado | ~10K | 1.01× | |
| 13 | Alaska | ~2K | 0.90× | |
| 14 | Vermont | ~1K | 0.87× | |
| 15 | South Dakota | ~2K | 0.85× | |
| 16 | North Dakota | ~2K | 0.85× | |
| 17 | Delaware | ~2K | 0.84× | |
| 18 | Mississippi | ~6K | 0.82× | |
| 19 | New Mexico | ~4K | 0.82× | |
| 20 | Maine | ~3K | 0.82× | |
| 21 | Rhode Island | ~2K | 0.82× | |
| 22 | West Virginia | ~3K | 0.76× | |
| 23 | New Hampshire | ~3K | 0.75× | |
| 24 | Arkansas | ~5K | 0.71× | |
| 25 | Iowa | ~5K | 0.69× | |
| 26 | Tennessee | ~10K | 0.66× | |
| 27 | Kansas | ~5K | 0.66× | |
| 28 | Oklahoma | ~6K | 0.65× | |
| 29 | Kentucky | ~7K | 0.64× | |
| 30 | Louisiana | ~7K | 0.62× | |
| 31 | Alabama | ~7K | 0.60× | |
| 32 | Connecticut | ~5K | 0.60× | |
| 33 | South Carolina | ~7K | 0.55× | |
| 34 | Wisconsin | ~7K | 0.54× | |
| 35 | Missouri | ~7K | 0.53× | |
| 36 | Indiana | ~8K | 0.52× | |
| 37 | Minnesota | ~6K | 0.52× | |
| 38 | Maryland | ~7K | 0.49× | |
| 39 | Virginia | ~10K | 0.46× | |
| 40 | Massachusetts | ~8K | 0.46× | |
| 41 | Michigan | ~10K | 0.44× | |
| 42 | New Jersey | ~10K | 0.44× | |
| 43 | Ohio | ~10K | 0.43× | |
| 44 | North Carolina | ~10K | 0.43× | |
| 45 | Illinois | ~10K | 0.42× | |
| 46 | Georgia | ~10K | 0.41× | |
| 47 | Florida | ~20K | 0.40× | |
| 48 | Texas | ~30K | 0.39× | |
| 49 | Pennsylvania | ~10K | 0.39× | |
| 50 | New York | ~20K | 0.33× |
The strongest cross-interests of the Orange County Register audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anaheim Ducks | Sports | 18.45× | ||
| 02 | Los Angeles Kings | Sports | 14.50× | ||
| 03 | Single-family detached home | Home & Garden | 5.28× | ||
| 04 | Renewable energy | Business & Career | 4.85× | ||
| 05 | Tabloid (newspaper format) | Literature | 4.61× | ||
| 06 | QVC | Movies & TV | 3.80× | ||
| 07 | FedEx | Business & Career | 3.65× | ||
| 08 | First class travel | Travel & Leisure | 3.57× | ||
| 09 | Sustainable energy | Home & Garden | 3.15× | ||
| 10 | Mortgage loans | Business & Career | 2.93× | ||
| 11 | Airbnb | Travel & Leisure | 2.35× | ||
| 12 | Shopping malls | Shopping | 2.23× | ||
| 13 | TMZ | Internet & Social Media | 2.17× | ||
| 14 | Internet & Social Media | 2.14× | |||
| 15 | Organic food | Food & Beverages | 2.03× | ||
| 16 | Starbucks | Food & Beverages | 1.97× | ||
| 17 | Subway | Food & Beverages | 1.93× | ||
| 18 | Trader Joe's | Shopping | 1.92× | ||
| 19 | McDonald's | Food & Beverages | 1.81× | ||
| 20 | Furniture | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.91× | |
| Family Orientation | CONSERVATISM | 2.15× | |
| Urban Lifestyle | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Extroversion | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.85× |
Orange County Register has an estimated audience of 871,384 people in United States, concentrated in California and Arizona.
59.7% of Orange County Register fans are female, 40.3% are male, with an average age of 41.2 years.
Orange County Register fans show strongest brand affinity for Anaheim Ducks (18.45×), Los Angeles Kings (14.5×), and Renewable energy (4.85×) over the country average.
Orange County Register fans in United States are most concentrated in California (reach ~700K), Arizona (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Orange County Register itself, the audience over-indexes on Los Angeles Kings (14.5×), Renewable energy (4.85×), Mortgage loans (2.93×), and FedEx (3.65×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Orange County Register. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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