Orange County Register Audience in United States

Orange County Register logo

Orange County Register has an estimated audience of 873,445 people in United States. 59.7% are female, 40.3% are male, average age 41.2. Top regions: California, Arizona, Texas. Top brand affinities: Los Angeles Dodgers, Los Angeles Kings, Anaheim Ducks, Houston Astros, Disneyland.

The average Orange County Register fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Los Angeles Dodgers, Los Angeles Kings, Anaheim Ducks, with strongest over-indexing on Los Angeles Dodgers (7.89× the country average). Demographically, the Orange County Register audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Orange County Register fans

Demographic split for Orange County Register audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.2
Estimated audience size873,445

Audience persona

The typical Orange County Register fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Los Angeles Dodgers.

Top regions in United States

Top regions ranked by reach for Orange County Register in United States
RegionReachAffinity
California655,08419.69×
Arizona37,8802.12×
Texas28,0680.37×
Washington25,5681.46×
Nevada24,9552.95×
Florida19,2940.33×
Oregon16,3711.64×
Colorado13,2450.96×
Idaho12,7732.92×
New York11,9300.24×
Tennessee10,8750.62×
Hawaii9,9382.65×
Utah8,9391.14×
North Carolina8,1980.31×
Illinois7,9420.27×
Ohio7,7530.29×
Virginia7,2550.34×
Pennsylvania6,7740.23×
Georgia5,3980.2×
Michigan5,1220.22×
Massachusetts4,1150.24×
Nebraska4,1080.94×
Montana4,0811.68×
Arkansas3,7100.52×
Minnesota3,5510.28×
New Jersey3,5080.16×
Indiana3,3710.21×
Missouri3,3000.23×
Washington, District of Columbia3,2381.23×
New Mexico3,2180.73×
Maryland3,0490.2×
Louisiana2,8930.26×
South Carolina2,8130.21×
Wisconsin2,5480.19×
Alabama2,4920.2×
Connecticut2,4870.28×
Oklahoma2,4050.25×
Kentucky2,2840.21×
Kansas1,5180.22×
West Virginia1,4030.35×
Iowa1,3710.19×
Alaska1,3200.71×
Wyoming1,1350.88×
New Hampshire1,0570.31×
Mississippi6800.09×
North Dakota5360.3×
Rhode Island5100.18×
Maine4780.15×
South Dakota4480.22×
Vermont3760.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange County Register audience
BrandAffinityCategory
Los Angeles Dodgers7.89×Sports
Los Angeles Kings11.21×Sports
Anaheim Ducks12.63×Sports
Houston Astros4.82×Sports
Disneyland2.6×Travel & Leisure
Los Angeles Angels of Anaheim8.4×Sports
Boston Red Sox3.44×Sports
Nordstrom1.64×Shopping
Los Angeles Lakers1.98×Sports
Urban Outfitters2.2×Shopping
New York Yankees1.93×Sports
Anti-aging cream1.98×Beauty & Wellness
Tesla Motors1.82×Cars & Mobility
Los Angeles Rams2.3×Sports
Film festival2.34×Movies & TV
Uniqlo2.16×Shopping
Bubble tea3.5×Food & Beverages
Business class2.33×Travel & Leisure
Los Angeles Clippers2.41×Sports
Los Angeles FC4.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange County Register audience
TraitClusterScore
Quality AwarenessPREMIUM1.8
Design AffinityPREMIUM1.46
Urban LifestyleOPEN1.43
Luxury OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.37
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Orange County Register
CountryShare
United States94.4%
India1.6%
China1.2%

See Orange County Register audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Orange County Register have in United States?

Orange County Register has an estimated audience of 873,445 people in United States, concentrated in California and Arizona.

What is the gender split and age of Orange County Register fans?

59.7% of Orange County Register fans are female, 40.3% are male, with an average age of 41.2 years.

Which brands do Orange County Register fans like most?

Orange County Register fans show strongest brand affinity for Los Angeles Dodgers (7.89×), Los Angeles Kings (11.21×), and Anaheim Ducks (12.63×) over the country average.

Where do Orange County Register fans live in United States?

Orange County Register fans in United States are most concentrated in California (reach 655,084), Arizona (reach 37,880), and Texas (reach 28,068). These three regions account for the largest share of the active audience.

What other brands do Orange County Register fans also like?

Beyond Orange County Register itself, the audience over-indexes on Los Angeles Kings (11.21×), Anaheim Ducks (12.63×), Houston Astros (4.82×), and Disneyland (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange County Register. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.