Rascasse Audience Intelligence

Outer space Audience in United States

A data profile of the people who buy, follow and care about Outer space in United States — modelled from more than twelve digital signal sources. Outer space has an estimated audience of 7,466,646 people in United States.

#2885among Topic in United States#404in Travel & Leisure

The average Outer space fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Brittany Snow, Beetlejuice, with strongest over-indexing on Superman (1.68× the country average).

Demographically, the Outer space audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outer space fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outer space profile in United States.

Audience size
7.5M
in United States
Gender
39.6%♀
60.4% male
Age
37.8
average years
Country rank
#4745
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outer space fans

39.6% are female, 60.4% are male, average age 37.8.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Outer space audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.8
Estimated audience size7,466,646
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Outer space audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Outer space audience comes from United States.

Worldwide audience distribution share by country for Outer space
CountryShare
United States23.3%
Japan10.9%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outer space audience in United States is strongest.

Fig. 05

Top regions by affinity

Outer space fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.64×
02New Jersey~300K1.55×
03Georgia~300K1.43×
04Pennsylvania~300K1.21×
05Ohio~300K1.12×
06Indiana~200K1.11×
07South Carolina~100K1.10×
08Texas~700K1.08×
09Kentucky~100K1.08×
10Oklahoma~90K1.05×
11Connecticut~80K1.05×
12North Carolina~200K1.04×
13Nebraska~40K1.04×
14Missouri~100K1.03×
15Louisiana~100K1.03×
16Kansas~60K1.03×
17New Hampshire~30K1.03×
18Illinois~300K1.02×
19Minnesota~100K1.01×
20California~800K1.00×
21Colorado~100K1.00×
22Utah~70K1.00×
23New York~400K0.99×
24South Dakota~20K0.99×
25Maryland~100K0.98×
26Mississippi~60K0.98×
27Vermont~10K0.98×
28Wisconsin~100K0.97×
29Michigan~200K0.96×
30Tennessee~100K0.96×
31Arizona~100K0.95×
32New Mexico~40K0.95×
33West Virginia~30K0.95×
34Alaska~20K0.95×
35Maine~30K0.94×
36North Dakota~10K0.94×
37Oregon~80K0.93×
38Iowa~60K0.92×
39Arkansas~60K0.92×
40Rhode Island~20K0.92×
41Massachusetts~100K0.91×
42Montana~20K0.91×
43Delaware~20K0.91×
44Idaho~30K0.90×
45Washington~100K0.89×
46Nevada~60K0.87×
47Hawaii~30K0.87×
48Alabama~90K0.85×
49Washington, District of Columbia~20K0.85×
50Florida~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Outer space, United States
0.84×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outer space audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outer space audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.51×
02Christina HendricksMovies & TV5.51×
03Sam RockwellMovies & TV5.51×
04SpaceXCars & Mobility5.43×
05Extraterrestrial lifePolitics & Society3.77×
06Death metalMusic & Radio3.33×
07CrowdfundingBusiness & Career2.69×
08BeetlejuiceMovies & TV2.61×
09Gaming computerTechnology & Electronics2.42×
10InnovationBusiness & Career2.23×
11Enterprise Rent-A-CarCars & Mobility2.03×
12Online newspaperNews1.89×
13Real propertyHome & Garden1.82×
14Ace HardwareHome & Garden1.77×
15Anime conventionLiterature1.73×
16Chuck NorrisMovies & TV1.72×
17Vintage clothingFashion & Accessoires1.71×
18SupermanMovies & TV1.68×
19BatmanMovies & TV1.54×
20TicketmasterTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outer space audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outer space audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Early Adopter MentalityPOWER1.58×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outer space audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Price SensitivityPREMIUM0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outer space have in United States?

Outer space has an estimated audience of 7,466,646 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outer space fans?

39.6% of Outer space fans are female, 60.4% are male, with an average age of 37.8 years.

03

Which brands do Outer space fans like most?

Outer space fans show strongest brand affinity for Superman (1.68×), Brittany Snow (5.51×), and Beetlejuice (2.61×) over the country average.

04

Where do Outer space fans live in United States?

Outer space fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Outer space fans also like?

Beyond Outer space itself, the audience over-indexes on Brittany Snow (5.51×), Beetlejuice (2.61×), SpaceX (5.43×), and Innovation (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Outer space audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outer space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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