Outer space Audience in United States

Outer space logo

Outer space has an estimated audience of 7,466,646 people in United States. 39.6% are female, 60.4% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Google Maps, Beetlejuice, Capital One, Superman.

The average Outer space fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Google Maps, Beetlejuice, with strongest over-indexing on Enterprise Rent-A-Car (5.51× the country average). Demographically, the Outer space audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Outer space fans

Demographic split for Outer space audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.8
Estimated audience size7,466,646

Audience persona

The typical Outer space fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Outer space in United States
RegionReachAffinity
California896,9821.09×
Texas707,3251.1×
Florida513,6911.02×
New York484,7641.16×
Georgia326,2981.42×
Pennsylvania292,4561.16×
Illinois275,8911.11×
New Jersey246,5201.3×
Ohio243,5861.06×
North Carolina234,9241.05×
Virginia232,1321.28×
Michigan198,1731.01×
Tennessee164,9731.1×
Arizona154,6831.01×
Washington154,3281.03×
Indiana148,0511.09×
Massachusetts142,0360.97×
Maryland141,0021.1×
Missouri130,5341.08×
Wisconsin112,3111×
Colorado112,1600.95×
South Carolina111,3000.99×
Kentucky106,4781.14×
Minnesota102,5510.96×
Alabama99,3110.95×
Louisiana96,6031×
Oregon91,2241.07×
Oklahoma86,2911.04×
Connecticut78,2951.05×
Utah74,8311.12×
Nevada68,7620.95×
Kansas58,2430.99×
Arkansas57,7790.94×
Mississippi56,9710.93×
Iowa56,9350.93×
Nebraska36,6040.98×
New Mexico34,2420.91×
West Virginia34,1300.98×
Idaho33,6310.9×
New Hampshire28,4650.97×
Hawaii26,6190.83×
Maine24,1600.9×
Montana20,4570.99×
Delaware19,2760.94×
Rhode Island19,2070.81×
Washington, District of Columbia18,9500.84×
South Dakota12,8660.75×
Alaska12,0450.75×
North Dakota11,8310.77×
Vermont11,0740.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outer space audience
BrandAffinityCategory
Enterprise Rent-A-Car5.51×Cars & Mobility
Google Maps3.13×Internet & Social Media
Beetlejuice3.78×Movies & TV
Capital One2.95×Business & Career
Superman1.76×Movies & TV
Indeed.com2.56×Business & Career
Bruce Willis3.91×Movies & TV
Do it yourself (DIY)1.76×Home & Garden
Google News3.01×News
AccuWeather3.16×Home & Garden
DeviantArt3.35×Internet & Social Media
Margot Robbie4.36×Movies & TV
Nicole Kidman4.16×Movies & TV
Alexandra Daddario4.7×Movies & TV
Harry Potter1.61×Movies & TV
Jeff Bezos5.05×Business & Career
Aaron Rodgers2.79×Sports
Stephen Hawking5.51×Business & Career
Planet Fitness1.72×Sports
Harrison Ford4.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outer space audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Risk AppetiteTHRILL1.88
Early Adopter MentalityPOWER1.81
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.56
IndividualismJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Outer space
CountryShare
United States23.3%
Japan10.9%
China7.4%

See Outer space audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Outer space have in United States?

Outer space has an estimated audience of 7,466,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Outer space fans?

39.6% of Outer space fans are female, 60.4% are male, with an average age of 37.8 years.

Which brands do Outer space fans like most?

Outer space fans show strongest brand affinity for Enterprise Rent-A-Car (5.51×), Google Maps (3.13×), and Beetlejuice (3.78×) over the country average.

Where do Outer space fans live in United States?

Outer space fans in United States are most concentrated in California (reach 896,982), Texas (reach 707,325), and Florida (reach 513,691). These three regions account for the largest share of the active audience.

What other brands do Outer space fans also like?

Beyond Outer space itself, the audience over-indexes on Google Maps (3.13×), Beetlejuice (3.78×), Capital One (2.95×), and Superman (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outer space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.