Rascasse Audience Intelligence

Owens Corning Target Market in United States

A data profile of the people who buy, follow and care about Owens Corning in United States — modelled from more than twelve digital signal sources. Owens Corning has an estimated audience of 665,599 people in United States.

#3171among Brand in United States#1941in Business & Career

The average Owens Corning fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include Fifth Third Bank, Roof shingle, Einstein Bros. Bagels, with strongest over-indexing on Fifth Third Bank (23.21× the country average).

Demographically, the Owens Corning audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Owens Corning fan in United States is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Fifth Third Bank.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owens Corning profile in United States.

Audience size
666K
in United States
Gender
27.4%♀
72.6% male
Age
43.4
average years
Country rank
#30801
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Owens Corning

27.4% are female, 72.6% are male, average age 43.4.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Owens Corning audience in United States
MetricValue
Female27.4%
Male72.6%
Average age43.4
Estimated audience size665,599
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Owens Corning audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Owens Corning audience comes from United States.

Worldwide audience distribution share by country for Owens Corning
CountryShare
United States72.7%
Mexico5.1%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owens Corning audience in United States is strongest.

Fig. 05

Top regions by affinity

Owens Corning customers by region in United States
#RegionReachAffinity×
01Ohio~80K4.02×
02Missouri~30K2.32×
03Arkansas~10K2.20×
04Kansas~10K2.12×
05Texas~100K1.71×
06South Carolina~20K1.70×
07Oregon~10K1.50×
08Tennessee~20K1.48×
09New Hampshire~4K1.46×
10Georgia~30K1.44×
11Colorado~10K1.29×
12Indiana~20K1.27×
13Illinois~30K1.20×
14Minnesota~10K1.14×
15Mississippi~6K1.06×
16North Carolina~20K1.04×
17Florida~50K1.00×
18Oklahoma~7K1.00×
19Michigan~20K0.99×
20Wisconsin~10K0.99×
21Kentucky~8K0.99×
22Utah~6K0.92×
23Alabama~8K0.90×
24Iowa~5K0.83×
25Vermont<1K0.83×
26Nebraska~3K0.82×
27Idaho~3K0.81×
28Pennsylvania~20K0.80×
29Connecticut~5K0.80×
30New York~30K0.79×
31Montana~1K0.79×
32West Virginia~2K0.77×
33Maine~2K0.74×
34Rhode Island~2K0.74×
35Louisiana~6K0.73×
36Alaska~1K0.72×
37North Dakota<1K0.72×
38New Jersey~10K0.70×
39Washington~9K0.70×
40Washington, District of Columbia~1K0.70×
41South Dakota~1K0.70×
42New Mexico~2K0.67×
43Delaware~1K0.67×
44Virginia~10K0.66×
45Massachusetts~9K0.65×
46Hawaii~2K0.60×
47Maryland~7K0.59×
48California~40K0.54×
49Arizona~7K0.54×
50Nevada~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Owens Corning, United States
0.47×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Owens Corning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Owens Corning audience
#·InterestCategoryAffinity×
01Fifth Third BankBusiness & Career23.21×
02Armageddon (1998 film)Movies & TV19.63×
03WellCareHealth17.97×
04Roof shingleHome & Garden15.85×
05Einstein Bros. BagelsFood & Beverages14.34×
06MakitaHome & Garden11.28×
07FlightAwareTravel & Leisure7.00×
08Efficient energy useTechnology & Electronics4.62×
09Lawn mowerHome & Garden4.58×
10Discount TireShopping3.78×
11Solar energyHome & Garden3.67×
12Hardware storeHome & Garden3.52×
13Renewable energyBusiness & Career3.49×
14Advance Auto PartsCars & Mobility3.38×
15FedExBusiness & Career3.23×
16GameStopGames3.05×
17AutoZoneCars & Mobility2.99×
18Used carCars & Mobility2.60×
19Mortgage loansBusiness & Career2.37×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Owens Corning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Owens Corning audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.03×
Career OrientationPOWER1.97×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Owens Corning audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Owens Corning's target market in United States?

Owens Corning's target market in United States covers an estimated 665,599 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Owens Corning customers?

27.4% of the Owens Corning audience are female, 72.6% are male, with an average age of 43.4 years.

03

Which brands do Owens Corning fans like most?

Owens Corning fans show strongest brand affinity for Fifth Third Bank (23.21×), Roof shingle (15.85×), and Einstein Bros. Bagels (14.34×) over the country average.

04

Where do Owens Corning fans live in United States?

Owens Corning fans in United States are most concentrated in Texas (reach ~100K), Ohio (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Owens Corning fans also like?

Beyond Owens Corning itself, the audience over-indexes on Roof shingle (15.85×), Einstein Bros. Bagels (14.34×), Armageddon (1998 film) (19.63×), and Makita (11.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Owens Corning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Owens Corning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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