Owens Corning Audience in United States

Owens Corning logo

Owens Corning has an estimated audience of 670,104 people in United States. 27.4% are female, 72.6% are male, average age 43.4. Top regions: Texas, Ohio, Florida. Top brand affinities: Fifth Third Bank, Roof shingle, Einstein Bros. Bagels, WellCare, Armageddon (1998 film).

The average Owens Corning fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Florida. Top brand affinities include Fifth Third Bank, Roof shingle, Einstein Bros. Bagels, with strongest over-indexing on Fifth Third Bank (27.09× the country average). Demographically, the Owens Corning audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Owens Corning fans

Demographic split for Owens Corning audience in United States
MetricValue
Female27.4%
Male72.6%
Average age43.4
Estimated audience size670,104

Audience persona

The typical Owens Corning fan in United States is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Fifth Third Bank.

Top regions in United States

Top regions ranked by reach for Owens Corning in United States
RegionReachAffinity
Texas96,1811.67×
Ohio83,0154.02×
Florida48,7291.07×
California45,4640.62×
New York31,5650.84×
Georgia30,3691.47×
Illinois28,9081.29×
Missouri22,1892.05×
North Carolina20,2561×
Tennessee19,4131.44×
Pennsylvania19,1530.85×
Michigan18,5591.06×
Indiana16,2511.33×
South Carolina15,0341.49×
Colorado14,8831.41×
Arkansas12,9202.34×
Minnesota12,6991.32×
New Jersey12,3590.73×
Virginia11,7540.72×
Oregon11,4841.5×
Wisconsin10,1721.01×
Washington10,1080.75×
Kansas9,2121.74×
Massachusetts9,1270.69×
Kentucky8,4771.01×
Oklahoma7,6011.02×
Arizona7,5510.55×
Maryland7,0250.61×
Louisiana6,4950.75×
Alabama6,2490.67×
Utah6,1171.02×
Connecticut5,7420.85×
Mississippi4,7110.85×
Iowa4,6460.84×
New Hampshire3,3051.25×
Idaho2,6150.78×
Nebraska2,4270.72×
Nevada2,2440.35×
West Virginia2,1270.68×
New Mexico2,0230.6×
Maine1,5520.65×
Rhode Island1,4450.68×
Washington, District of Columbia1,4150.7×
Montana1,2850.69×
Delaware9370.51×
Vermont8800.75×
South Dakota6980.45×
Wyoming6250.63×
Hawaii5980.21×
North Dakota5890.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Owens Corning audience
BrandAffinityCategory
Fifth Third Bank27.09×Business & Career
Roof shingle20.87×Home & Garden
Einstein Bros. Bagels15.01×Food & Beverages
WellCare22.8×Health
Armageddon (1998 film)18.65×Movies & TV
AutoZone3.25×Cars & Mobility
Lowe's2.79×Shopping
Planet Fitness2.96×Sports
Staples (Canada)3.68×Business & Career
Makita9.85×Home & Garden
Tractor Supply Company4.05×Shopping
MSN2.41×News
United States Postal Service2.36×Business & Career
Advance Auto Parts3.61×Cars & Mobility
Golf Channel3.32×Sports
Used car2.69×Cars & Mobility
PSV Eindhoven20×Sports
Paul Stanley12.94×Music & Radio
Lawn mower3.97×Home & Garden
Bass guitar2.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Owens Corning audience
TraitClusterScore
DIY MentalityTHRILL1.81
Quality AwarenessPREMIUM1.79
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.58
Price SensitivityPREMIUM1.52
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Owens Corning
CountryShare
United States73.0%
Mexico4.8%
Canada4.4%

See Owens Corning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Owens Corning have in United States?

Owens Corning has an estimated audience of 670,104 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Owens Corning fans?

27.4% of Owens Corning fans are female, 72.6% are male, with an average age of 43.4 years.

Which brands do Owens Corning fans like most?

Owens Corning fans show strongest brand affinity for Fifth Third Bank (27.09×), Roof shingle (20.87×), and Einstein Bros. Bagels (15.01×) over the country average.

Where do Owens Corning fans live in United States?

Owens Corning fans in United States are most concentrated in Texas (reach 96,181), Ohio (reach 83,015), and Florida (reach 48,729). These three regions account for the largest share of the active audience.

What other brands do Owens Corning fans also like?

Beyond Owens Corning itself, the audience over-indexes on Roof shingle (20.87×), Einstein Bros. Bagels (15.01×), WellCare (22.8×), and Armageddon (1998 film) (18.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Owens Corning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.