Rascasse Audience Intelligence

Paparazzi Audience in United States

A data profile of the people who buy, follow and care about Paparazzi in United States — modelled from more than twelve digital signal sources. Paparazzi has an estimated audience of 5,743,845 people in United States.

#27among Video game in United States#3449among Topic in United States#29in News

The average Paparazzi fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Genetics, Nostalgia, Robert Redford, with strongest over-indexing on Genetics (2.15× the country average).

Demographically, the Paparazzi audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paparazzi fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Genetics.

Category: News · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paparazzi profile in United States.

Audience size
5.7M
in United States
Gender
65.4%♀
34.6% male
Age
42.4
average years
Country rank
#5918
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paparazzi fans

65.4% are female, 34.6% are male, average age 42.4.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Paparazzi audience in United States
MetricValue
Female65.4%
Male34.6%
Average age42.4
Estimated audience size5,743,845
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Paparazzi audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Paparazzi audience comes from United States.

Worldwide audience distribution share by country for Paparazzi
CountryShare
United States43.9%
Argentina7.6%
Mongolia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paparazzi audience in United States is strongest.

Fig. 05

Top regions by affinity

Paparazzi fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K2.52×
02Texas~700K1.50×
03Utah~70K1.32×
04Connecticut~80K1.30×
05Mississippi~60K1.21×
06Indiana~100K1.19×
07Rhode Island~20K1.12×
08Louisiana~80K1.11×
09Kentucky~80K1.08×
10California~700K1.06×
11Florida~400K1.06×
12South Carolina~90K1.06×
13Illinois~200K1.05×
14Missouri~100K1.04×
15Virginia~100K1.02×
16Alabama~80K1.02×
17Oklahoma~70K1.02×
18Georgia~200K1.01×
19North Carolina~200K1.01×
20Arkansas~50K1.01×
21Idaho~30K1.01×
22Nevada~60K1.00×
23New York~300K0.99×
24Maryland~100K0.99×
25Wisconsin~90K0.99×
26Pennsylvania~200K0.96×
27Alaska~10K0.95×
28New Jersey~100K0.94×
29Washington, District of Columbia~20K0.93×
30Vermont~9K0.93×
31Michigan~100K0.92×
32West Virginia~20K0.92×
33Hawaii~20K0.92×
34Delaware~10K0.91×
35Tennessee~100K0.90×
36Iowa~40K0.90×
37New Mexico~30K0.90×
38Arizona~100K0.89×
39New Hampshire~20K0.89×
40Maine~20K0.89×
41South Dakota~10K0.88×
42North Dakota~10K0.88×
43Ohio~200K0.87×
44Kansas~40K0.87×
45Nebraska~30K0.87×
46Washington~100K0.86×
47Montana~10K0.85×
48Oregon~60K0.84×
49Minnesota~70K0.81×
50Colorado~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Paparazzi, United States
0.77×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paparazzi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paparazzi audience
#·InterestCategoryAffinity×
01Tom HanksMovies & TV3.60×
02Robert RedfordMovies & TV3.19×
03The Big Bang TheoryMovies & TV2.72×
04NostalgiaHome & Garden2.23×
05GeneticsKids & Family2.15×
06Real propertyHome & Garden2.02×
07Five BelowShopping2.00×
08Discount storesShopping1.92×
09TMZInternet & Social Media1.90×
10CBS NewsMovies & TV1.85×
11RedditInternet & Social Media1.70×
12Dollar GeneralShopping1.69×
13SnapchatInternet & Social Media1.67×
14J. C. PenneyShopping1.65×
15TV game showsMovies & TV1.65×
16United Parcel ServiceBusiness & Career1.63×
17PharmacyBusiness & Career1.60×
18Shopping mallsShopping1.58×
19ThanksgivingKids & Family1.57×
20SubwayFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paparazzi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paparazzi audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
IndulgenceJOY1.34×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paparazzi audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Early Adopter MentalityPOWER0.66×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paparazzi have in United States?

Paparazzi has an estimated audience of 5,743,845 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paparazzi fans?

65.4% of Paparazzi fans are female, 34.6% are male, with an average age of 42.4 years.

03

Which brands do Paparazzi fans like most?

Paparazzi fans show strongest brand affinity for Genetics (2.15×), Nostalgia (2.23×), and Robert Redford (3.19×) over the country average.

04

Where do Paparazzi fans live in United States?

Paparazzi fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Paparazzi fans also like?

Beyond Paparazzi itself, the audience over-indexes on Nostalgia (2.23×), Robert Redford (3.19×), Dollar General (1.69×), and Reddit (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Paparazzi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paparazzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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