Pará Audience in United States

Pará logo

Pará has an estimated audience of 17,092,428 people in United States. 60.4% are female, 39.6% are male, average age 36.3. Top regions: Florida, California, Texas. Top brand affinities: Tierra Cali, Sighthound, Nasal cavity, Spinal muscular atrophy, Wow! Wow! Wubbzy!.

The average Pará fan in United States is 36.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Tierra Cali, Sighthound, Nasal cavity, with strongest over-indexing on Tierra Cali (2.76× the country average). Demographically, the Pará audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pará fans

Demographic split for Pará audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.3
Estimated audience size17,092,428

Audience persona

The typical Pará fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Pará in United States
RegionReachAffinity
Florida804,2070.69×
California675,9930.36×
Texas571,1370.39×
New York437,5150.46×
Massachusetts358,6701.07×
Virginia252,3200.61×
New Jersey240,4280.55×
Georgia220,5150.42×
Pennsylvania199,7010.35×
Mississippi188,0801.34×
Illinois167,5910.29×
Louisiana167,2270.76×
Arkansas167,0871.19×
Oklahoma163,4040.86×
Kentucky160,8150.75×
Alabama155,6620.65×
North Carolina155,6230.3×
West Virginia155,2691.95×
Tennessee148,2950.43×
South Carolina147,2340.57×
Indiana143,4550.46×
Kansas143,4161.06×
Idaho143,3831.67×
Michigan143,2710.32×
Missouri138,9310.5×
Hawaii136,9701.86×
Iowa136,1510.97×
Connecticut135,5100.79×
South Dakota133,3223.37×
Ohio132,8500.25×
Wisconsin131,5460.51×
New Hampshire127,9351.9×
Arizona126,6830.36×
Nebraska125,2771.46×
New Mexico124,6231.45×
Nevada124,2200.75×
Rhode Island123,5372.27×
Maine123,4622.02×
Oregon122,6340.63×
Utah121,9010.8×
Vermont121,5064.05×
Maryland120,5050.41×
Minnesota117,5310.48×
Washington113,5530.33×
Colorado113,2370.42×
Delaware110,6312.35×
Washington, District of Columbia79,8791.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pará audience
BrandAffinityCategory
Tierra Cali2.76×Travel & Leisure
Sighthound3.33×Pets & Animals
Nasal cavity2.16×Health
Spinal muscular atrophy2.14×Health
Wow! Wow! Wubbzy!1.59×Movies & TV
iZombie2.85×Movies & TV
Tierra caliente1.55×Travel & Leisure
Sub Zero (Official)1.89×Literature
New York Harbor2.42×Travel & Leisure
Mad About You2.19×Movies & TV
Austin3602.24×Sports
Bulacan2.62×Travel & Leisure
Fernando Valenzuela1.67×Sports
Lion of Judah2.11×
E-box1.8×Health
Cadena SER2.11×Music & Radio
Cadmium1.82×Business & Career
Equinix1.6×Business & Career
Iyanla Vanzant1.62×Business & Career
Ext JS3.3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pará audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.61
TravellingTHRILL1.32
Urban LifestyleOPEN1.26
ExtroversionTHRILL1.25
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Pará
CountryShare
United States85.6%
France8.3%
Switzerland2.0%

See Pará audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pará have in United States?

Pará has an estimated audience of 17,092,428 people in United States, concentrated in Florida and California.

What is the gender split and age of Pará fans?

60.4% of Pará fans are female, 39.6% are male, with an average age of 36.3 years.

Which brands do Pará fans like most?

Pará fans show strongest brand affinity for Tierra Cali (2.76×), Sighthound (3.33×), and Nasal cavity (2.16×) over the country average.

Where do Pará fans live in United States?

Pará fans in United States are most concentrated in Florida (reach 804,207), California (reach 675,993), and Texas (reach 571,137). These three regions account for the largest share of the active audience.

What other brands do Pará fans also like?

Beyond Pará itself, the audience over-indexes on Sighthound (3.33×), Nasal cavity (2.16×), Spinal muscular atrophy (2.14×), and Wow! Wow! Wubbzy! (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pará. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.