A data profile of the people who buy, follow and care about Pará in United States — modelled from more than twelve digital signal sources. Pará has an estimated audience of 17,092,428 people in United States.
The average Pará fan in United States is 36.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Walgreens, CVS Pharmacy, Whataburger, with strongest over-indexing on Walgreens (2× the country average).
Demographically, the Pará audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pará fan in United States is more female, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Walgreens.
The key figures that characterise the Pará profile in United States.
60.4% are female, 39.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.3 |
| Estimated audience size | 17,092,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Pará audience comes from United States.
| Country | Share |
|---|---|
| United States | 86.5% |
| France | 8.4% |
| Switzerland | 2.0% |
Where the Pará audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~900K | 1.83× | |
| 02 | Florida | ~2M | 1.63× | |
| 03 | Texas | ~2.5M | 1.61× | |
| 04 | Alabama | ~400K | 1.61× | |
| 05 | New Jersey | ~600K | 1.43× | |
| 06 | California | ~2.5M | 1.38× | |
| 07 | Colorado | ~300K | 1.24× | |
| 08 | Utah | ~200K | 1.22× | |
| 09 | New Mexico | ~100K | 1.17× | |
| 10 | New York | ~1M | 1.16× | |
| 11 | Nebraska | ~100K | 1.16× | |
| 12 | Nevada | ~200K | 1.14× | |
| 13 | Georgia | ~600K | 1.13× | |
| 14 | Arizona | ~400K | 1.10× | |
| 15 | Maryland | ~300K | 1.09× | |
| 16 | South Carolina | ~300K | 1.09× | |
| 17 | Connecticut | ~200K | 1.09× | |
| 18 | Tennessee | ~400K | 1.08× | |
| 19 | Oklahoma | ~200K | 1.07× | |
| 20 | Louisiana | ~200K | 1.06× | |
| 21 | Kentucky | ~200K | 1.06× | |
| 22 | Kansas | ~100K | 1.06× | |
| 23 | Rhode Island | ~60K | 1.06× | |
| 24 | Massachusetts | ~300K | 1.00× | |
| 25 | Arkansas | ~100K | 1.00× | |
| 26 | Illinois | ~600K | 0.99× | |
| 27 | Indiana | ~300K | 0.98× | |
| 28 | South Dakota | ~40K | 0.98× | |
| 29 | Idaho | ~80K | 0.97× | |
| 30 | Delaware | ~50K | 0.97× | |
| 31 | Virginia | ~400K | 0.93× | |
| 32 | Washington | ~300K | 0.92× | |
| 33 | Vermont | ~30K | 0.92× | |
| 34 | Oregon | ~200K | 0.91× | |
| 35 | Iowa | ~100K | 0.90× | |
| 36 | Minnesota | ~200K | 0.88× | |
| 37 | Mississippi | ~100K | 0.86× | |
| 38 | Missouri | ~200K | 0.85× | |
| 39 | North Dakota | ~30K | 0.85× | |
| 40 | Wisconsin | ~200K | 0.83× | |
| 41 | Pennsylvania | ~500K | 0.81× | |
| 42 | Washington, District of Columbia | ~40K | 0.80× | |
| 43 | Montana | ~40K | 0.76× | |
| 44 | Alaska | ~30K | 0.76× | |
| 45 | New Hampshire | ~50K | 0.74× | |
| 46 | Maine | ~50K | 0.74× | |
| 47 | Ohio | ~400K | 0.73× | |
| 48 | West Virginia | ~60K | 0.72× | |
| 49 | Hawaii | ~50K | 0.68× | |
| 50 | Michigan | ~300K | 0.67× |
The strongest cross-interests of the Pará audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 3.95× | ||
| 02 | San Diego Padres | Sports | 3.16× | ||
| 03 | Whataburger | Food & Beverages | 2.60× | ||
| 04 | Milwaukee Brewers | Sports | 2.26× | ||
| 05 | Walgreens | Shopping | 2.00× | ||
| 06 | CVS Pharmacy | Shopping | 1.99× | ||
| 07 | Standup paddleboarding | Sports | 1.95× | ||
| 08 | Manchester United F.C. | Sports | 1.91× | ||
| 09 | Manchester City F.C. | Sports | 1.86× | ||
| 10 | Poshmark | Shopping | 1.82× | ||
| 11 | Jennifer Lopez | Music & Radio | 1.81× | ||
| 12 | Pittsburgh Pirates | Sports | 1.79× | ||
| 13 | Gymshark | Sports | 1.74× | ||
| 14 | ULTA Beauty | Beauty & Wellness | 1.73× | ||
| 15 | FC Barcelona | Sports | 1.67× | ||
| 16 | Eyelash extensions | Beauty & Wellness | 1.65× | ||
| 17 | Red Lobster | Food & Beverages | 1.63× | ||
| 18 | Real Madrid C.F. | Sports | 1.55× | ||
| 19 | Detroit Tigers | Sports | 1.55× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Sports Activity | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.71× | |
| Individualism | JOY | 0.75× | |
| Sustainability | BALANCE | 0.78× |
Pará has an estimated audience of 17,092,428 people in United States, concentrated in California and Texas.
60.4% of Pará fans are female, 39.6% are male, with an average age of 36.3 years.
Pará fans show strongest brand affinity for Walgreens (2×), CVS Pharmacy (1.99×), and Whataburger (2.6×) over the country average.
Pará fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Pará itself, the audience over-indexes on CVS Pharmacy (1.99×), Whataburger (2.6×), ULTA Beauty (1.73×), and Real Madrid C.F. (1.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pará. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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